George Lin Email and Phone Number

Red Pulse is a market intelligence platform covering China's financial and capital markets. Our Open Research Platform will connect industry experts, practitioners, and professionals together to share their views and analysis to a global audience. Red Pulse is building the next generation ecosystem for knowledge and research sharing.

Maison Albar is a french boutique hotel brand, with 100yrs heritage. Owned by Paris Inn Group which manages 29 hotel properties in France, including the 5-star Champs Elysées Mac Mahon Hotel and the Opera Diamond hotel. The group has 1887 hotel rooms generating 81.4 million euro turnover in 2014. Manage the brand strategy• Implement the brand strategy in the organization• Monitor and diagnose the brand equity to propose action plan to achieve targets• Drive brand innovation by proactively anticipating marketing trends and consumer behaviors• Manage brand and innovation agenciesBring the brand strategy to life• Develop and manage the brand look & feel and tone and manner• Develop and manage the Visual Identify (VI) executional guideline• Define and deploy global marketing communication guidelines and templates• Develop and deploy 360 marketing communication platforms，such as online, social media, Video and trade media • Create and manage marketing asset libraryManage agency relationship model• Design the agency relationship model• Pitch and select external agencies• Manage master agency contract(s), i.e., scope of work, structure and fees• Lead the agencies evaluation system• Optimize production costOptimized Media strategy• Company media guidelines to optimize paid, owned and maximize earned media• Seek media innovation opportunities• Seek out and lead product placement activitiesCompetitor monitoring & analysis• Collect and evaluate the information about competitors'​ marketing performances and activities• Build and complete brand assessment system for our own brand and competitors' brands