George Loo Email & Phone Number

Perth, Wa, Au

Perth, Australia

• Prioritise and triage requests for content and campaign updates within fortnightly sprints• Facilitate squad ceremonies, sprint planning and retrospectives• Remove blockers preventing squad from achieving sprint and increment goals• Work as a buffer between squad and stakeholders to ensure sprint commitments are achieved whilst prioritising urgent requests• Delegate approver for briefs prior to build commencing; and Product Owner UAT signoff for publishes• Co-ordinate increment planning sessions• Facilitate sales and service campaigns; including rate changes• Create functional test pages in Adobe Experience Manager for stakeholder review and approval• Implement web accessibility practices to improve website accessibility standard• Implement SEO practices to improve organic external search traffic and sales conversion rates• Manage internal site search optimisation to improve UX and customer journey• Review digital internal search analytics to identify customer pain points and develop content solutions

• Developed content strategy to address customer pain points• Created customer help guides for retail and business online banking

• Manage and optimise the online sales process with Home Loan Specialist teams to achieve timely loan disbursals• Manage relationship with home loan affiliates to drive cost effective leads• Optimise the online sales funnel to consistently deliver a healthy pipeline of online applications for processing• Improve public website and landing page layout through A-B testing to increase performance and drive online home loan lead applications• Manage home loans product content on the public website and engage target marketing opportunities within Bankwest Online Banking platform

• Coordinated online marketing campaigns in line with offline & store campaigns• Manage Credit Card and Personal Loan rate changes on public website and landing pages• Coordinated development of campaign landing pages• Liaise with creative agency to develop online banners with compelling call to actions

Produce local press advertisements, passenger bulletins, service disruption emails, bus and train posters to inform passengers of upcoming service changes and deviations

Assisted with management of local area marketing campaigns & local community consultation events

Bachelor Of Commerce (B.Com.), Marketing & Electronic Commerce

Education record