George Macnicol is a Partner Scale Drinks and Managing Director PLA Ltd at Scale Drinks. He possess expertise in brand management, marketing strategy, brand development, new business development, business planning and 14 more skills. Colleagues describe him as "George was a fantastic asset when Westside Drinks took the responsibility for the UK activation of Sierra Nevada Brewing Company brands in the UK. His all-round appreciation of the market, consumers and the import/export business meant that his plans and proposals always delivered on quality activations that our guests loved." and "George worked for well over 2 years as my European Export Manager whilst at Fuller’s and delivered profitable volume growth across the Continent. I fully endorse George in his new venture and he has all the attributes and career background to make Scale Drinks a Great success."