“Ligaments are body tissues that are essential to our movement. They’re fibrous connective tissue that connect bones to bones and serve to hold structures together.We connect athletes to brands, building structures that keep them moving.”I work with a set of high performance athletes and brands to develop their understanding of marketing strategies, sponsorship proposals and ultimately to fund their existence in their chosen pursuit.This is achieved through driving… Show more “Ligaments are body tissues that are essential to our movement. They’re fibrous connective tissue that connect bones to bones and serve to hold structures together.We connect athletes to brands, building structures that keep them moving.”I work with a set of high performance athletes and brands to develop their understanding of marketing strategies, sponsorship proposals and ultimately to fund their existence in their chosen pursuit.This is achieved through driving brand awareness, building strong communities and ultimately, converting interest to sales. Show less

Key Responsibilities - Leading the rebrand of New Zealand's largest cheese brand (by sales, 2022)- Rolling Meadow.- Strategic direction, budget management and execution of the Dairyworks and Talbot Forest Cheese Co social media accounts, leading to a 25% increase in Instagram following for Dairyworks and 43% increase in Talbot Forest.- Agency management to deliver the Talbot Forest Christmas campaign, from in-store point of sale, to out of home execution, including billboards… Show more Key Responsibilities - Leading the rebrand of New Zealand's largest cheese brand (by sales, 2022)- Rolling Meadow.- Strategic direction, budget management and execution of the Dairyworks and Talbot Forest Cheese Co social media accounts, leading to a 25% increase in Instagram following for Dairyworks and 43% increase in Talbot Forest.- Agency management to deliver the Talbot Forest Christmas campaign, from in-store point of sale, to out of home execution, including billboards and bus-backs. This resulted in triple digit increase in dollar sales and double digit increase in volume sales for the same period YoY.- Category data analysis and insights for New Product Development using IRI and Temple. Show less

As a Technology Scout, I was an active member of the Open Innovation team. The OI team was tasked with unlocking and accelerating innovation within the Co-op through strategic partnerships and untraditional ways of working. Key responsibilities:- Prospecting, negotiating and managing a suite of external partners with the knowledge and tools to accelerate our innovation agenda.- Conversion of prospects into real, incremental value drivers across the R&D portfolio. - Account… Show more As a Technology Scout, I was an active member of the Open Innovation team. The OI team was tasked with unlocking and accelerating innovation within the Co-op through strategic partnerships and untraditional ways of working. Key responsibilities:- Prospecting, negotiating and managing a suite of external partners with the knowledge and tools to accelerate our innovation agenda.- Conversion of prospects into real, incremental value drivers across the R&D portfolio. - Account management and relationship development of key external R&D providers.- Programme management of internal tools for building innovation capability across the Co-op- People management experience Show less

Co-Operative Affairs is an internal business unit that encompasses many corporate functions from Legal to Communications, Government Affairs to Governance, as well as the Farm Source retail (>70 stores nationwide) and farmer relations functions.As a Technical Assistant, I was the Managing Directors’ (Mike Cronin) point person for special project delivery and stakeholder management. Key responsibilities:- A direct report to a member of the Fonterra Management Team –… Show more Co-Operative Affairs is an internal business unit that encompasses many corporate functions from Legal to Communications, Government Affairs to Governance, as well as the Farm Source retail (>70 stores nationwide) and farmer relations functions.As a Technical Assistant, I was the Managing Directors’ (Mike Cronin) point person for special project delivery and stakeholder management. Key responsibilities:- A direct report to a member of the Fonterra Management Team – Fonterra’s Managing Director Co-operative Affairs.- Assistance in the realignment of the business to meet the Fonterra-wide strategy under new incoming CEO- Coordination of, the Fonterra Management Team including secretariat to their monthly meetings and coordination of outcomes - Relationship management of Fonterra’s most critical strategic innovation partner – the Massachusetts Institute of Technology (MIT).- Development of engagement activity in the areas of culture, purpose and strategy . Show less

Technical Assistant to Mike Cronin, Managing Director of Corporate Affairs

Fonterra’s graduate Programme consists of four, six-month rotations between different business functions.Over this period, I was a contributing member in Fonterra Brands NZ’s Foodservice Marketing and Anchor Marketing teams, NZMP (our B2B ingredients brand) Dairy Foods Marketing, and Fonterra Corporate Masterbrand Marketing.Key responsibilities:- Supporting the launch of Fonterra’s largest ever marketing communications campaign through talent scouting, TVC production and… Show more Fonterra’s graduate Programme consists of four, six-month rotations between different business functions.Over this period, I was a contributing member in Fonterra Brands NZ’s Foodservice Marketing and Anchor Marketing teams, NZMP (our B2B ingredients brand) Dairy Foods Marketing, and Fonterra Corporate Masterbrand Marketing.Key responsibilities:- Supporting the launch of Fonterra’s largest ever marketing communications campaign through talent scouting, TVC production and execution.- NPD launches for products across both B2C and B2B, including all marketing communications activities.- Internal coordination across different geographies and markets to fully support the global sales teams in launching NPD.- Development and execution of the Anchor sponsorship strategy for the Anchor AIMS Games – the largest intermediate aged sporting event in the Southern Hemisphere. Show less