I started designing and developing software at the age of twelve when I got my first computer (Apple IIe). Take2, RobotOdyssey, and Basic shaped my thinking and sealed my professional orientation.The first online app I designed and developed in 1998 experienced explosive growth. Since then I'm hooked on consistently designing successful digital products.This pursuit - to systematically design digital products that are used excessively - drove my efforts towards a practical understanding of sales, marketing, design, software development, and management. It all crystallized in the understanding of the human drive to buy and use products, organized in a custom model of needs to guide product design. In short, if you want to consistently design successful products, you have to understand people.Consequently, I've worked in the iGaming industry where I designed multiple successful products, most notably BWIN's Live Betting and Slider Games.I currently work as a consultant to companies of diverse sizes and industries. I have two major types of engagements:- Design and development of new digital products- Optimization of existing marketing or e-commerce online platforms for conversion and retentionMy experience has taught me that working together with people you trust, towards a deeply resonating vision and measurable success, creates an unstoppable constructive force.As an investor, I'm the "high conviction, low frequency" type. I'd invest time and money only in a company where I see potential for long term success and meaningful collaboration.I am both a realist and idealist by choice, and I like others who are like this.