George O'Brien Email and Phone Number

Responsible for developing Competitive Intelligence capabilities to ensure the business has an understanding of the Competitive Landscape across Europe.Responsibilities include:• Liaising with the Direct & Indirect sales force and set up an effective process to capture their competitive intelligence• Ensure all Competitive Intelligence work is compliant with EU competition law and BP Legal framework• Development of Systematize Comp Intel Collection• Monitoring of Market Share across Europe• Understanding Castrol vs. Competitor products based on equivalent Spec Profiles• Understanding of Value Position of Castrol and Competitors• Work with Insight team to blend comp intel and insight together for products review and performance improvements.

Responsible for supporting our biggest client, Xerox, with the launch of over 12 products across 5 sales tools in addition to helping our development team with any ad-hoc testing and project work.Responsibilities included:• Liaising with internal sales contacts in each market to understand what our Competitors are doing in terms of activities, promotions etc. This is key information which can be used by our pricing and Marketing team to make interventions.• Adding stock keeping units, images and product logic to the frontend of our sales tools• Continued support to any product updates for Xerox

Responsible for supporting the Product Line manager with the implementation of changes to labels for all Automotive and Industrial products. Responsibilities included:• Maintaining the label data for Europe and Africa in the company’s Packs and Labels system, including the artwork review process with countries to ensure compliance with local legislation.• Engaging with external providers to deliver high quality automotive product labels, that are accurate, compliant, and within brief.

Responsible for providing analytical support to a global compliance and portfolio simplification project with the goal to reduce a complex product portfolio from 450 brands to 200 brands and to reduce products from 3,600 products to 1,800 whilst delivering on safety & compliance (13k SKUs).Key achievements:• Provided project insights via data analysis to support process improvements and decision making for multiple markets to ensure critical compliance deadlines could be achieved.• Took full project ownership for the Singapore market and using my data driven insights, mitigated a $1m supply risk and delivered the project ahead of the compliance deadline. • Developed standardised ways of working for Marketing to ensure product creation & deletions were processed in the most efficient & effective manner.• Awarded the ‘Genome Excellence’ Award for my personal contribution to the delivery of project Genome

Responsible for delivering analysis and reporting solutions across Marketing to support Castrol’s LBM process and product offer & development pipeline. Key achievements:• Provided market intelligence insights to support the creation of a new robotics offer supporting a multi $m industry opportunity• Delivered monthly market intelligence packs used by Castrol executives, utilising multiple datasets, (internal and external) to provide industry and competitor updates and commentary into the LBM process• Preparation of analysis on future trends, competitor results, industry highlights, merger and acquisition activity and contracts won in the global energy sector• Created company profile datasets for key Energy customers as part of the ‘Passport’ Offer• Monthly delivery of a market intelligence round-up to help Castrol’s marketing managers make informed decisions based on accessible, accurate and timely information• Marketing Intelligence database administration ensuring data accuracy and compliance requirements were maintained

Responsible for providing the demand management team with ad hoc analysis in addition to forecast accuracy reporting and Energy supply forecasting. Key achievements:• Provided forecast accuracy reports to the Demand management team to facilitate continuous improvement on forecasting models. • Extracted and compiled an Energy supply forecast on a monthly basis; produced a performance summary to highlight the changes in the forecaster numbers e.g. baseline adjustments, winning/losing assets.• Compiled country price lists for the Aviation and Energy businesses in order to produce a consolidated COGS report. • Worked with the Marine technology team and provided an analysis on Estimated Average Consumption (EAC) to aid in the implementation of a new reporting model to increase forecast accuracy