George Preciado Email & Phone Number

Houston, Texas, Us

Strategic Sales Leadership:- Key Account Optimization: Built and led a high-performing key account sales team, delivering exceptional results across diverse retail partnerships, including Walmart, Kroger, and other major U.S. chains.- Joint Business Planning (JBP): Orchestrated strategic negotiations and multi-year JBPs with top retailers, driving collaborative growth strategies that expanded shelf space by 22% and boosted category sales by 18%.- Customer-Centric Strategy: Implemented tailored go-to-market plans for over 30 brands, ensuring alignment with retailer objectives and consumer trends, achieving a 26% increase in market penetration.P&L and Financial Expertise:- P&L Ownership: Oversaw a $320MM portfolio, achieving 6% growth in EBITDA through disciplined cost control and strategic resource deployment.- Corporate Finance Acumen: Partnered with finance teams to refine forecasting models and align sales strategies with profitability objectives, driving 3% ROI improvement.- Margin Expansion: Reprioritized product portfolios to emphasize high-margin SKUs, leading to X% gross margin improvement and long-term revenue growth.- Financial Discipline: Delivered 7% cost savings by integrating sales and operations strategies, optimizing trade investments, and leveraging advanced financial tools.Transformational Achievements:- Revenue Growth: Drove incremental sales of $10MM while introducing innovative products contributing 3.1%% of total revenue.- Operational Excellence: Streamlined sales processes, reducing inefficiencies and ensuring consistent execution across all channels.- Retail Partnerships: Secured premium shelf placement and exclusive distribution agreements with major accounts, enhancing brand visibility and customer engagement.Team Leadership and Development:-Sales Team Building- Talent Development- Cross-Functional CollaborationDifferentiators:- Strategic Negotiations Expertise - Financial Stewardship- Leadership Acumen

Bessemer, Alabama, Us

Orchestrating visionary sales strategies, driving double-digit revenue growth year-over-year, and leading the company to new market frontiers. • Built and led a high-performing team of Account Directors, fostering a culture of excellence, empowerment, and accountability.• Formulated and executed comprehensive business development plans, securing strategic partnerships and expanding market reach.• Developed and maintained strategic client relationships, driving customer satisfaction, loyalty, and repeat business (Major retailers in the Grocery, Mass merchandisers, Club, Convenience, Wholesalers and Foodservice channels).• Leveraged data-driven sales initiatives, utilizing advanced market analysis and insights to identify and capitalize on growth opportunities.• Collaborated with cross-functional teams to optimize product offerings, pricing strategies, and go-to-market approaches, resulting in increased market competitiveness.• Monitored and analyzed sales metrics, KPIs, and financial performance, providing actionable insights and regular performance updates to senior leadership and stakeholders.• Demonstrated financial acumen by effectively managing P&L, budgeting, forecasting, and resource allocation to ensure financial targets and objectives were met.• Played a key role in shaping the company's long-term sales strategy, contributing to strategic decision-making and organizational growth.• Contributed to making Milo’s brand the National leader in the refrigerated beverages category.

Bessemer, Alabama, Us

Responsible for the Walmart, Business Analytics and Business support teams. • Spearheaded the development and execution of sales strategies, contributing to a double digit] increase in annual sales and market share.• Conducted comprehensive market research and analysis to identify emerging trends, competitive landscape, and customer preferences, aligning sales efforts with market dynamics.• Demonstrated financial acumen by developing and monitoring sales budgets, ensuring financial targets and objectives were met while optimizing resource allocation.• Implemented cutting-edge CRM systems to streamline sales processes, enhance customer relationship management, and enable data-driven decision-making.

Camden, Nj, Us

Responsible for over $165MM in sales within the state of GA achieving a growth of 5.3% vs. prior year. • Recruiting, Leading and coaching an overachieving team comprised of 11 market sales leaders, 3 account managers, 3 warehouse supervisors and general staff as well as helping 111 independent distributors build equity in their distribution business is my passion and main reason for the present success.• Awarded the # 1 sales incentive compensation manager in the Eastern Seaboard 2 consecutive years after restructuring routes and reducing operative costs by 12% in my first year.• Negotiated partner brand Wise Foods as the official chip sold at Sun Trust Park, the home of the Atlanta Braves.• 99.97% overall accuracy in sales forecasting vs. execution 3 years in a row• Increased brand penetration by 15% in the Atlanta market for Cape Cod Chips and 23% for Late July organic chips (Nielsen data). • Obtained double digit sales growth in branded business during the first 2 years of my tenure. 12% and 15% respectively.• Responsible for data driven negotiations with Publix, Kroger, Wal-Mart, Target, QT, RaceTrac and regional accounts resulting in current 5.3% sales growth.• Obtained the largest C-store market share increase within the Southeast division.

Horsham, Pennsylvania, Us

Built, led and supervised one of the top 3 performing sales teams within the company assembled by 7 Territory Sales Managers, two Account Executives and 98 Independent distributors. In addition, supervised operations in 5 sales depots (warehouses/offices) across the state of GA and TN. Together and thanks to constant coaching, we consistently obtained double digit sales growth YOY.• Through careful planning, sales strategizing and teamwork I introduced and obtained lead market share for Sara Lee Bread and SBG, Barcel (Takis chips and peanuts), Marinela (cookies and pastries) and Bimbo (bread and SBG) brands in more than 4,500 customers in the state of GA and TN which was conducive to double digit growth YOY. • Identified distribution, operation processes and product assortment deficiencies and corrected them in short period of time leading to a 5% annual operation income increase.• Overall, our team led the sales growth in the Southeast business unit in 2015 and 2016 with over $75mill USD in sales and 18% sales increase vs. prior year.

Horsham, Pennsylvania, Us

Introduced Bimbo Bakeries USA’s core brands into major retailers in the Southeast.• Pioneered successful data driven negotiations with Wal-Mart Inc., Publix, Kroger, Target, convenience store chains and distributors (Acosta, McLane) positioning our Sara Lee, Arnold, Thomas, Entennman’s, Barcel, Bimbo and Marinela brands in more than 650 Wal-Mart stores, 350 Publix stores, 180 Kroger stores, 1200 convenience stores and more than 600 independent accounts all over the Southeast. • Brokered the exclusivity of private label rights in QT and Wawa C-Store chains.• Earned the prestigious international “GRUPO BIMBO AWARD” for the Southeast business unit. This led me to participate in an International “best practice share” program traveling to both Chile and Mexico to implement winning strategies on top of Bentonville projects.

Horsham, Pennsylvania, Us

With my first position with BBU I was able to successfully manage 22 company routes, turning around sales from -3% to a 1% sales increase whilst reducing returns by .05%.• Negotiated a route restructure with the “Teamsters Union” which was key to stopping the bleeding in the territories revenue• Penetrated regional and Hispanic accounts with core brands which was conducive to my promotion to Account manager after 1 year as a TSM and as a National Sales Account manager 1 year after that.

Bentonville, Arkansas, Us

Managed a $78MM store with 133 associates whilst ensuring that associate, customer and supplier concerns were always resolved in a prompt and satisfactory manner.• Increased net profit by 11% using efficient product assortment and unnecessary inventory reduction during my first year• Earned 12 consecutive perfect scores awarded by Quality Assurance internal audits in the US and 2 years in a row “Best in class store” in Mexico.• Coordinated efforts to restore profitability and reputation of an under-performing facility by providing constant sales and customer service training to all associates.

Master Of Business Administration - Mba

Public Administration And Political Science