A Portfolio Design Lead is responsible for leading design across a portfolio of projects or products, and responsible for the quality of design work within that portfolio.• Playing a central role in how individual initiatives, projects, and features practically come together as coherent experiences. This requires balancing tactical changes and iteration with larger projects and evolutions. It involves taking a pragmatic, organised, and systematic approach to shape meaningful change through continuous delivery. You will have overall responsibility for design within your area. • Maintain and growing your excellent technical skills by remaining hands-on - staying connected to our users and customers, and understanding-through-doing the product design challenges that the team face in solving problems on our platforms.• Direct line management for several designers - understanding, mentoring, challenging, and supporting your people, helping develop them to fulfil their aspirations whilst delivering the needs of Auto Trader. Understanding your people’s performance and how best to support them is a key part of the role, especially as those individuals may be embedded in teams/projects that you are not yourself working in.• Assisting with prioritising, planning, and scheduling work, and ensuring that focus is clear and transparent both to your people and other colleagues. Understand user, customer, and business needs and priorities, and effectively collaborate with colleagues across all disciplines to agree, align, and commit to shared objectives.• Working with colleagues elsewhere in design, product, engineering, marketing, and leadership, to play an active role in defining and describing our vision for where we are headed and our strategy to get there. The outcomes of this work are concrete - resources, materials, and conversations that influence, communicate and lead both to alignment and practical progress in terms of valuable change being delivered.

As a senior member of the ao team i worked across a number of large brands and was responsible for concepting creative and getting the best ideas and performance out of the team.Developing a high performance team, defining clear development plans and objectives.Creatively direct the team harnessing their development and performance, in a manner that assured maximum efficiency and creativity. Manage, supervise and review the work of the team to ensure the creative level expected is being met.Help develop innovative ideas and concepts. Success with effectively and quickly building relationships and establishing trust among team members and peers.Communicating in a clear, open, convincing, and inspired manner.Managed a diverse team of creatives with skills across a number of disciplines and a focus on innovative digital marketing content. Championed creativity within all online/offline and experiential projects.Collaborate actively with all stakeholders and work effectively with others to deliver high quality work – creative does not happen in a vacuum.Lead, motivate and take people on the journey demonstrating excellent presentation skills with the ability to guide the business through the complexities of creative conceptualising, production and delivery.As a senior team member and experienced professional, you’ll be expected to introduce and nurture strategy relevant opportunity.

RESPONSIBILITIES• Stakeholder Interactions: determining the business and customer’s creative needs.• Creative Team Meetings: After determining the vision for a project for the business, conveying that message to the rest of the Creative Team in a clear succinct direction.• Facilitation: Along with the creative team, my role includes facilitating in different innovative ways in which to visualise the desired message.• Strategize: carefully considering all creative directions and then strategically determining the most effective campaign plans.• Create: Once strategies are narrowed down, the creative team develops ideas for advertising or promotional campaigns.• Execute Ideas: initiating the process to begin the project.• Oversee: overseeing every step of the creative process.• Retrospectives: After the completion of a project, ensuring success metric have been achieved.• Environment & Culture: Building a creative environment for the creative team to work in and thrive.• Leadership: Taking responsibility for the creative philosophy and the standard of creative output across the department. Leading multiple projects from conception to completion in accordance with deadlines. • Direction: Overseeing several projects from start to finish, keeping to deadlines, and signing off on these projects before they are presented. Evaluate and, if necessary alter, the content of projects before completion.• Commerciality: Understanding the commercial aspects of the business.• Department Management: Hiring and managing the creative teams. Currently consisting of Production, Videography, Photography, Retouching, Design and Creative Operations Teams.• Consistency: Ensure all the business' visuals are consistent with the overall brand.• Third Party Management: Select and manage external suppliers and agencies when necessary.

RESPONSIBILITIES• Contribute to user experience strategy across the BBC, agreeing and managing design guidelines to ensure efficiency, high quality and appropriate levels of consistency.• Drive the delivery of pan-BBC User Experience & Design projects. Take the creative lead on major Design and Engineering propositions using innovative tools and techniques.• Deliver interaction design that leads to superior and appropriately consistent user experiences across mobile, tablet, desktop and connected TV.• Develop and run a high-functioning user experience and design team, with a focus on their personal development and high quality deliverables.• Keep up with industry developments in new platforms, design and technology. Interpret how these might affect BBC services from a design perspective.• Be a senior go-to person on all user experience design issues, industry trends and developing technologies.• Work closely with Marketing, Communications and Audiences, sharing user insights and identifying changes in their behaviour, navigation preferences and relationships with new media products.• Promote user-centred design and navigation, ensuring a coherent user interface that supports the aims of the business. Refine this constantly as user preferences and technologies evolve.• Work closely with other divisions and external suppliers to build effective partnerships on project teams. Share information and best practice, maintaining consistent strategies and standards in the guidelines, branding and overall style.• Make sure all designs are useable and accessible for our users.• Represent the department externally and ensure that audiences and the creative industry see us as a leading innovator.

RESPONSIBILITIES• Contribute to user experience strategy across the BBC, agreeing and managingdesign guidelines to ensure efficiency, high quality and appropriate levels ofconsistency.• Drive the delivery of pan-BBC User Experience & Design projects. Take the creativelead on major Design and Engineering propositions using innovative tools and techniques.• Deliver interaction design that leads to superior and appropriately consistent userexperiences across mobile, tablet, desktop and connected TV.• Develop and run a high-functioning user experience and design team, with a focuson their personal development and high quality deliverables.• Keep up with industry developments in new platforms, design and technology.Interpret how these might affect BBC services from a design perspective.• Be a senior go-to person on all user experience design issues, industry trends anddeveloping technologies.• Work closely with Marketing, Communications and Audiences, sharing user insightsand identifying changes in their behaviour, navigation preferences and relationshipswith new media products.• Promote user-centred design and navigation, ensuring a coherent user interface thatsupports the aims of the business. Refine this constantly as user preferences andtechnologies evolve.• Work closely with other divisions and external suppliers to build effectivepartnerships on project teams. Share information and best practice, maintainingconsistent strategies and standards in the guidelines, branding and overall style.• Make sure all designs are useable and accessible for our users.• Represent the department externally and ensure that audiences and the creativeindustry see us as a leading innovator.

SUMMARYI was charged with determining the best way for boohoo.com to visually represent its brand identity online. It was very much a people-oriented job, involving development of high-level concepts for design projects. It also involved working with internal and external teams. I was required to develop visual designs, and was responsible for recruiting and managing third party design agencies as well as the ever growing internal creative team.RESPONSIBILITIES• Directing the creative function so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements support the strategic goals and brand• Manage multiple projects from concept through completion• Listening, asking, hearing, prioritizing and translating board objectives, marketing goals and information into strategic brand concepts • Establish creative management for the planning, design and implementation of the boohoo websites internationally• Supervise and inspire the creative team; generate multiple concepts for a campaign or project• Work with internal departments to develop concepts and present to management• Manage creative team members across multiple design factions• Provide quality control over concepts and projects• Managing the evolution of the brands technology needs and digital marketing capabilities

Managed daily operations in a department responsible for creative works, includingaudience promotions and advertising. Oversaw print production, graphic arts, andwebsite management. Assisted with customer research and developed creative briefsand design concepts to meet business objectives. Performed a variety of tasksincluding leading and directing the work of others with a wide degree of creativityand latitude.

Used a high level of expertise to deliver and encourage stunning digital concepts tomeet all briefs and expectations. Worked with authority and professionalism,delegating tasks and offering feedback to team members, ensuring a high qualityof the digital design work.

Working with brands such as PZ Cussons, GHD, Nissan, Manchester United, Co-Operative, Morris Homes, Westland and EA Games. Producing digital and print ready artwork to the highest standard. The work range varied from ATL to large volume retail, and included large format, digital and point of sale production.