• Lead, guide, and support sales team of approximately 20 selling premium sunglasses and goggles. • Manage and oversee the sales operations in an organization. • Successfully overhauled and replaced the entire sales team.• Create strong relationships with key stakeholders and develop and cultivate client relationships.• Secured a produce re-test with a major account.• Revamped trade show presence along with cost savings pre- and post-trade show operations.

• Oversaw non-optical global channels for this major manufacturer and distributor.• Opened sales and marketing opportunities such as new channels of trade.• Oversaw broker network of 40 + health and beauty representatives.• Collaborated with marketing department on marketing communications. • Slashed trade show expenses by 17%.• Reversed 5-year sales decline without increasing head count.• Met or exceeded sales quota 9 months of 2019,• Enjoyed 12% increase in 2020 pre-COVID.• Sustained or exceeded quota for 3 quarters post-Covid in 2021. • Implemented best-in-class sales management practices.• Served as lead presenter for the consumer brands to the largest client.• Conducted channel management analysis resulting in a tripling of the sales force for Q1, 2020.

• Assisted business owners and entrepreneurs in bringing products to market•. Re-packaged, and re-formulated products resulting in an increase in sales.• Restructured sales teams' time resulting in increased closing rates/ transactions. • Implemented SBU units within sales and created a new “Solutions Department.”•. Created a new marketing plan to successfully re-launch a 2016 product, • Oversaw teams of manufacturer’s independent commission representatives. • Surpassed targeted new distribution to over 300+ locations in the first year.• Scaled client’s existing B2B sales, enabling an acquisition by largest competitor.•. Generated new sales tools including margin builders and volume rebates.

• Led marketing to 22 countries of distributors of performance apparel.• Achieved targeted growth across the entire product life cycle. • Accountable for B2B, B2C, and international revenue channels.•. Served as a presenter for key accounts.• Developed relationships and oversaw portfolio management.•. Oversaw sales and marketing operations and long-range brand planning. • Established “Strategic Business Units.” •. Developed and launched a new channel management strategy. • Introduced a CRM program and strategic tactics.• Doubled international sales in year one.• Developed new international distribution contracts.•. Facilitated international meetings.•. Enhanced financial wellness/new product development. • Wrote creative briefs and provided direction for branded communications. • Oversaw production of all marketing collateral materials. • Reached targets by securing a measurable stable of athletes across sports lines.• Exceeded B2C sales quota by 20% in year one.• Realized a 50% increase in independent representatives' new accounts in year one.ADDITIONAL PROFESSIONAL EXPERIENCE: Vice President, Brand Director, Switch Vision; Co-Founder and Vice President of Sales and Marketing, Native Eyewear; Vice President and Director of Account Services, Brownstein Group; Vice President and Director of Account Services, Bates Worldwide and Bates USA and AC&R Global