After 25 years working for global advertising agencies in the U.S. and Asia Pacific, George is now back in the U.S. On occasion, he provides advice and counsel to a select number of clients. Mainly, his focus is now on trail running, hiking, and doing volunteer work on trails and for the local University Cross Country team. He also serves on the Board of Directors of the Kanawha State Forest Foundation, a non-profit dedicated to protecting and enhancing the Kanawha State Forest.

Unique to the agency, played a dual role in both leading the business and serving as chief strategic counsel for select Asia Pacific clients. - Key contributor to global and APAC strategies and campaigns for UBS (for the brand, as well as the wealth management business), BNP Paribas (corporate strategy, brand strategy, employer branding), Western Union (wrote global and regional strategies, created and taught a comprehensive marketing training program used across the region), Cadbury (market expansion, portfolio architecture), Marriott (brand strategy, market expansion), Nestle (brand portfolio architecture, brand and product strategy, market expansion). - A primary driver in helping transform these clients from traditional above-the-line advertising into digital communications designed to engage and expand the audience.- Author of numerous studies and initiatives highly praised by clients, including: ‘High Net Worth: Emerging Wealth in APAC’, ‘Understanding Value: Mass Markets in Asia Pacific’, ‘Silicon Threads: The Use of Personal Technologies in Asia’ and ‘A New Luxury for a New Generation’. - Named ‘Asia Pacific Business Person of the Year’ by Campaign Magazine for helping drive Publicis to number one in new business for the first time since the agency was launched in the region, and for being key to the transformation of Publicis from a virtually unknown network into one of the top agencies in the region.

The Leadership Equity Group/LEG was a strategic brand and marketing consultancy spun off from D’Arcy. - Responsible for launching the unit, driving new business and advising key clients. Took company from no clients to a growing, profitable business within 6 months. - Created the business model, strategic process and built a proprietary toolkit for the company. - Key clients included Mars and MasterFoods Asia (research oversight, market expansion and portfolio strategies), Mars Petcare Southeast Asia (market research, market entry strategies), Asia Commercial Bank (wealth management), Guangming Dairy (brand and product portfolio structure) and others. At D’Arcy: Served as Asia Pacific Strategy Director. Led strategy and insight projects across the region for Philips, P&G and Coca-Cola, focused on translating strategies into business results. The reward: - D’Arcy Asia Pacific jumped from 16th to 6th place in the Campaign Magazine annual agency rankings in just two short years.

Transferred to Hong Kong to become Global Director of Strategy and Research on the Cathay Pacific business. - Responsible for driving strategy during the most critical period in Cathay Pacific history, the total internal and external revamp of the brand as ‘The Heart of Asia’.- Also served as Regional Business Lead for Bacardi Martini, with a focus on market entry and expansion strategies for Bacardi in China, India and Thailand. - After significant success managing the Bacardi Martini business, was then awarded responsibility for the regional accounts of MasterCard, Marriott, Goodyear and Microsoft. - Key part of team that won the global MasterCard, Goodyear and Marriott business.

In charge of global Coca-Cola marketing, strategy and research projects for Interpublic and the individual Coca-Cola advertising agencies – McCann, Lowe, Lintas. - Helped re-launch Coke in India, designing research to capture key insights and crafting the strategic foundation for the brand’s return after a 17 year absence.- Managed the Coca-Cola ‘Farsight’ project in France, which reorganized their entire beverage portfolio to better drive consumption in a low per capita market. - Selected by Coca-Cola HQ for a special task force that revamped Coca-Cola marketing in China, balancing global appeal with local cultural connections. - At request of Coca-Cola, served as Associate Brand Manager on Sprite for 6 months, tasked to invigorate their marketing plans with greater innovation.

With a creative partner, founded the marketing consultancy ‘Ideas While You Wait’ that exclusively served the tech industry, including start-ups at the Georgia Tech ATDC/Advanced Technology Development Center.

Managed strategic planning and research on the Coca-Cola USA account, plus supervised strategy and insight projects for AFLAC insurance, Dunlop Sports, Nationsbank/Bank of America and others.