Several e-commerce and SaaS projects where the main goals are:- Evaluation of the-commerce and SaaS potential and the goals of the company;- Evolution or revolution of the existing e-commerce or SaaS platform to maximize the sales potential and create a sustainable business;- Organizing outsourced specialists;- Gathering teams capable of developing and executing new strategies;- Implementation of the best SEO and online advertisement practices to drive a strong flow of visitors;- Definition of the company-specific KPIs and design of a system how to monitor the KPIs and improve the processes to hit the company’s goals established; - Implementation of project management system for ongoing and future marketing activities and website development; - Implementation of best practices to maximize customer satisfaction and NPS;- Implementing some Agile practices like daily scrum, backlog, sprint reviews.

PCStore.bg is a leading Bulgarian consumer IT online retailer focused on consulting and sales of mobile phones, computers, peripherals and home appliances.My business project PCStore.bg is an e-commerce pioneer in Bulgaria and is an example of a successful enhancement of physical shop retail in the Internet universe. It became one of the most popular and successful e-commerce websites with 100 000+ happy customers. Started in 2004, two years later it became well-known and since 2006 PCStore.bg was rated by leading brands and distributors in TOP3 e-commerce websites in mobile computers category.The PCStore.bg's success is a result of hard work of a team of professionals - sales and communication experts, software developers, graphic designers, marketing experts, Google Ads and Facebook specialists. I was responsible for the design of the workforce structure, the recruitment of the experts and their management under the idea that the "Excellent Customer Care" is our religion. I am a strong team player and motivator so I managed to gather and keep passionate experts in different fields chasing together the leading position in Bulgaria.I designed the business model of PCStore.bg around three pillars: - Excellence in the customer experience visiting the e-commerce website; - Excellence in the pre-sales and after-sales customer care – choosing the best-fit product, claims handling etc.; - Operations manageability and automation of processes.Our communication activities were supported by direct marketing contracts with the biggest vendors in the IT field – HP, Acer, Dell, Toshiba and many others. We designed many winning communication campaigns.The successful online sales business was driven by the implementation of the best CRO (conversion rate optimization) practices.Our focus on the customers’ experience and care led to satisfaction score of over 95% monitored by independent sources after the analysis of over 5000 customers’ scores.