Sofia Oliveira Email & Phone Number

São Paulo, Brasil

In charge of the 360° marketing and merchandising strategy at Frattina, a renowned jewelrybrand, and one of the biggest representative of luxury watch brands in Brazil such as - Rolex,Cartier, IWC, Panerai, Jaeger-Le Coultre, among others.

Responsible for developing an online fashion and lifestyle marketplace focused on sustainabilityand conscious consumption, working with brands that have in common the desire to reduce theirimpact. As a founder I acted in all departments, main responsibilities include:o Business plan development and monitoring;o Website implementation together with a technology agency;o Commercial department and negotiation with brands;o 360 ° Marketing Strategy – awareness and performance marketing;o CRM strategy;o Financial department – P&L and budget management;o Logistics – Responsible for monitoring the orders.

Consulting work to implement performance strategy, growth, reports improvements and trackingmain KPIs, key responsibilities include:o Sales reports and analysis for the board;o Monitoring of the main business KPIs;o Media, CRM and performance strategy together with the agency;o VIP and High End Customers Strategy;o Business growth strategies;o Monitoring the business plan and P&L of the business unit

Part of the team responsible for implementing Iguatemi 365 - Iguatemi’s new online marketplaceplatform. Main responsibilities include:o Enhance customer experience, drive new sales, and improve website customer retention;o Provide insights to IT team for website development based on CRO;o Analyze performance indicators of e-commerce sales funnel such as conversion rate,sales, and bounce rates to optimize page performance, improve merchandising, andenhance usability;o Responsible for digital marketing strategy, planning and implementation, including paidmedia, SEO and retargeting, focusing on business growth and performance improvementof all channels;o Development of on site and media campaigns together with the design team;o Daily meetings with media agency to optimize campaign performance;o Focus on growing online media KPIs and performance indicators.

Part of Iretail team – Iguatemi’s retail branch responsible for the operation of international brandsin Brazil. Main responsibilities include:o Strategic planning and purchase of products for DVF, Polo Ralph Lauren, Vilebrequin andGoyard;o Weekly monitoring of the performance and product turnover in order to optimize salesand maximize opportunities;o Establishment of pricing and markdown strategies;o Management of open-to-buy based on forecasts for the seasons;o Development of training and support material for sales staff and responsible for visualmerchandising.

Analysis of company sales and performance indicators, supply of materials to physicalstores, CRM strategy and monitoring the department’s budget.

Bacharelado Em Design De Moda

Finanças