• Represent the brand at key marketing and promotional brand activations • Educate and reinforce brand attributes with key distributor partners. Liaise between brand, sales, trade marketing and target accounts to ensure program sell-in and executions meet brand quality standards. • Educate sampling staff/trade on the featured brands via category knowledge, brand touchpoints, production processes, and taste profiles. • Curate and execute relevant brand programming based on key brand initiatives and milestones to keep educational content dynamic and engaging with the target audience. • Provide consistent feedback on programming metrics, competitive activity, in-market best practice, success highlights and brand opportunities.

• Build and maintain effective business relationships with the trade, on & off premise community, distributors, gatekeepers and local market influencers. • Develop and conduct product and value proposition training for internal and external customers. Support market/product development initiatives including training, customer trials, promotional activities, trade shows. • Monitor and report competitive activity, brand movement, pricing, and distribution penetration and highlight opportunities to marketing and sales teams.

• Managed new business growth of the procurement of home and commercial products, OEM parts, home and commercial appliance repairs, delivery and installation services for Sears Home Services. Develop and implement strategic plans for business development of key national accounts portfolio to secure business growth with a key focus on delivering incremental revenue growth.

• Managed new business growth of over $30 million dollars in revenue of the procurement of home and commercial products, OEM parts, home and commercial appliance repairs, delivery and installation services for Sears Home Services. Developed and implemented strategic plans for business development of key national accounts portfolio to secure business growth with a key focus on delivering incremental revenue growth• Work with internal business channels on cross-funtional strategies to provide new revenue growth for the Commercial Appliance, ServiceLive, PartsDirect, Home Improvement and the Franchise Divisions: Generated new revenue growth $ 8.3M• Trained and assisted commercial sales teams and product franchise groups on cross selling service and installation service opportunities.

• Responsible for managing & providing sales growth to strategic national commercial accounts. Increased national key accounts services, home appliance products, manufacture replacement parts and web-based services sales from $ 15.5 million to $25.5 million dollars (2005 – 2010)• Led Sears internal teams in contractual negotiations with key manufacturers (Whirlpool, General Electric, Samsung, MTD) on launching national service recalls and reworks programs on appliance products, Water heaters, lawn and garden power equipment. Incremental revenue growth $14M