George Velasco Email and Phone Number
I am an accomplished senior-level marketer, people-first business leader, and bilingual university professor with a proven track record of building & leading high-performing teams and utilizing data & modeling to optimize resources, solve c-suite-level challenges, identify successful opportunities & partnerships, and drive demand across the customer journey.In corporate, I have consistently driven critical initiatives within global energy provider Repsol:• Building brands, 360 campaigns, and retail programs.• Developing & launching new products.• Transforming the company’s business & process audit function.• Managing trading of $4B of crude oil, biofuel, ethanol, and gasoline / Naphthas products.• Conceiving and architecting a financial derivatives program.• Designing and implementing a new business model for the in-tank sale of gasoline & diesel products.In higher education, I have taught at institutions around the globe:• Designing several courses (including syllabus).• Coordinating & supervising a faculty of 12+ professors.• Instructing 600+ students per semester for 10+ years.All in all, I am a well-rounded leader & educator who thrives in making the complex simple, driving efficiency through process, bringing together the right parties & resources, and shaping strategies & solutions that achieve aggressive goals. I bring the best out in cross-functional teams, drive transformative results, and deliver consistent, repeatable success.EXPERTISE:MARKETING, BRAND, & PRODUCT MANAGEMENTProduct Vision & Commercialization・Brand & Marketing Planning・E-Commerce・Omnichannel Campaign Development・Demand / Lead GenerationBUSINESS DEVELOPMENTGo-to-Market Strategy・Strategic Partnerships・Product Wholesaling・New Market Development・Distribution Channel Management・Petroleum Trading・Contracting & NegotiationBUSINESS PLANNING & OPERATIONSP&L/Budget Responsibility・Sustainability・Revenue Optimization・Functional & Process Improvement・KPI & Performance Controls・Auditing & Cost Control・M&A・Agile Project Leadership・Change ManagementINSIGHT-DRIVEN DECISION MAKINGBusiness Intelligence Oversight・Risk Mitigation・Market ResearchCROSS-FUNCTIONAL TEAM LEADERSHIPBuilding & Leading High-Performing Teams・Attracting, Developing, & Mentoring Talent・Executive Advisory & Thought Partner・Navigating Matrixed OrganizationsCOURSES/TEACHING DOMAIN Marketing・Foundations of Management・Pricing・Production Planning & Control・Conducting a Capstone Project・Foundations of Industrial Engineering・Supply Chain Management・Lean Manufacturing・Strategic Planning
Hispanic Communicators Dfw
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Head Of TreasuryHispanic Communicators Dfw Feb 2024 - PresentDallas, Texas, Us
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Full-Time Coordinator And Professor Of Business & EngineeringUniversidad Peruana De Ciencias Aplicadas 2011 - PresentLima, Pe• After a decade of driving success in the corporate world, entered academia to pursue the passion for sharing knowledge and developing the talents of others — growing to design several courses (including syllabus), coordinate & supervise a faculty of 12+ professors, and instruct 600+ students per semester.• Proactive force for quality education & continuous improvement — leading the charge in applying process improvement to focus professor team efforts, improve course outcomes, and successfully achieve ABET accreditation.• Deliver in-depth knowledge & education for traditional & executive-level learners — specializing in a wide array of subjects, including Marketing, Marketing Planning, Pricing, Logistics, Foundations of Industrial Engineering, and Management.• Advisor to hundreds of students — providing in-depth career guidance while playing a key role in supporting research projects and thesis development.• Worked closely with leadership to transition from face-to-face to hybrid learning during the COVID-19 pandemic — pivoting existing tools to enable safe & effective modalities and laying the groundwork for program continuity.• Invited to serve as a guest lecturer for multiple international programs — participating in programs at The University Consortium of the United Kingdom (NCUK) and The University of Arizona. -
New Business DevelopmentPacific Textures Peru 2013 - Dec 2023Textile & apparel business focused on supporting the hospitality, food service, and medical industries — leading strategic planning and partner relations and successfully steering the company into and through rapid growth across ten years.
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Engineering School ProfessorUniversity Of Arizona 2021 - 2022Tucson, Arizona, Us• Invited to serve as a guest lecturer for multiple international programs — participating in programs at The University Consortium of the United Kingdom (NCUK) and The University of Arizona. -
Business School ProfessorNcuk - The University Consortium 2019 - 2022Manchester, England, Gb• Invited to serve as a guest lecturer for multiple international programs — participating in programs at The University Consortium of the United Kingdom (NCUK) and The University of Arizona. -
Part-Time Professor Of BusinessIpae 2015 - 2017Pe• Referred into Peru’s institute for executive management studies to serve as a part-time Professor — lecturing on post-graduate certificate courses on Marketing and International Business. -
Trader & Operations Manager — External MarketsRepsol 2012 - 2014Madrid, Madrid, Es• Based on previous success, tapped to transition from the downstream to the upstream side of the leading petroleum manufacturer — serving as a trader within its core business and directing trading, external market operations, and high-volume sales of the company’s crude oil, refined products, and biofuels.• Managed trading of $4B of crude oil, biofuel, ethanol, and gasoline / Naphthas products annually — directing all aspects of negotiation, supply chain operations, and import / export fulfillment.• Conceived and architected a financial derivatives program from scratch to unlock new opportunities for the company’s biofuels products — generated over $4M in annual savings and establishing a scalable framework for future profitability.• Led initiative to design and implement a new business model for the in-tank sale of gasoline & diesel products — dramatically reducing the risk of overstock, strategically delivering positive tax implications, and reducing loading time by 25% to achieve $400K+ in annual savings. -
Head Of Audit And Commercial ProjectsRepsol 2010 - 2012Madrid, Madrid, Es• Approached to step into an expanded leadership role — shifting focus toward transforming the company’s business & process audit function while prioritizing & driving a portfolio of high-priority business, IT, ISO 9000, and FUNDIBEQ initiatives to tactically align the business with growth and scalability goals.• Molded the team into a dynamic, highly capable audit function — seamlessly supporting the organization’s first-ever nationwide audit of 80+ service stations, nine fuel terminals, and its three largest mining operations to identify / close operational, financial, process, and security gaps and mitigate risk.• Proved value as the internal face of external audit — implementing KPI & performance controls, leveraging follow-up investment projects, and establishing cost reduction plans to reduce risk, improve quality of service, strengthen financial feasibility, and spur continuous improvement across the organization. • Developed transformation roadmap to analyze & prioritize the replacement of disparate legacy systems with SAP — building the business cases, setting the scopes & project plans, and steering the cross-functional teams through all phases of implementation.
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Brand Manager — Operational MarketingRepsol 2000 - 2010Madrid, Madrid, Es• Entered corporate career, joining the global energy provider and South America’s larger private company — garnering several years of diverse experience as part of the highly sought-after rotational training program in marketing, new business development, commercial sales, and brand management.• Led development of 10+ national & regional advertising campaigns annually along with market research initiatives and strategic alliances — conceiving creative ways to drive consumers to the pump with premium promotional holiday & everyday items to unlock as much as a 30%+ increase in petroleum sales.• Across ten years, built brands, 360 campaigns, and developed/launched opportunities for critical new products:• Naming, branding, and executing one of Peru’s largest campaigns of 2008 to bring to market new EFITEC gasoline products — growing first-party gas station sales and improving top-of-mind consumer awareness while unlocking a scalable & successful wholesale business with third-party gas station partners.• Working with wholesale partners to develop the brand, marketing plan, pricing strategy, distribution, & multi-channel rollout for multiple new lubricants — achieving a 500%+ increase in sales over three years and receiving recognition for best regional marketing performance from headquarters.• Developing commercial projects to transform the brand’s gas station experience in Peru with the introduction of strip mall-style business opportunities.• Opened & secured key relationships with top investors and brand partners — negotiating a range of complex multi-million-dollar agreements, including automotive dealership recommendation agreements as well as sports sponsorships & campaigns with such global brands as Nestle, Coca-Cola, and more.• Built & launched gasoline loyalty / rewards program from scratch — assembling & brokering a complex network of brands to create the successful program that remains in place to this day.
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Marketing, Brand, & Product Leader / ProfessorVarious Top Companies & International Universities 2000 - 2000KEY QUALIFICATIONS:INTERNATIONAL SUCCESS NAVIGATORBrings a well-developed global perspective from years of living in Peru, Australia, the US, and the UK while working across continents & cultures to steer teams, partnerships, and initiatives to success.AUTHENTIC LEADER & COLLABORATORNatural ability for cultivating environments that attract & develop individuals into high-performers — bridging the sometimes-divergent gap between cross-functional stakeholders to find alignment and meet aggressive goals.MULTIDISCIPLINARY BUSINESS DRIVERHighly capable of steering vision at the executive level while simultaneously digging into the details at the project level — with a sharp focus on managing near-term performance while strategically positioning for the long haul.DATA-DRIVEN PROBLEM SOLVERBrings a keen eye for extracting the signal from the noise — observing, questioning, and analyzing every angle to solve problems and introduce creative solutions.CORE COMPETENCIES:PROFESSIONAL ATTRIBUTESLeadership ・ Team Building ・ Collaboration ・ Public Speaking ・ Data Analysis ・ Critical Thinking ・ Complex Problem Resolution ・ Quantitative Analysis ・ Information Management ・ Values & Ethics of Society ・ Innovation ・ Adaptability ・ Written / Oral Communication ・ Self-LearningCOURSES/TEACHING DOMAIN Marketing ・ Foundations of Management ・ Pricing ・ Production Planning & Control ・ Conducting a Capstone Project ・ Foundations of Industrial Engineering ・ Supply Chain Management ・ Lean Manufacturing ・ Strategic Planning
George Velasco Education Details
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Esan Graduate School Of BusinessInternational Marketing -
Universitat Ramon LlullInternational Business
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Universidad EsanInternational Marketing
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Universidad EsanMarketing
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Universidad Peruana De Ciencias AplicadasIndustrial Engineering
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Universidad Peruana De Ciencias AplicadasIndustrial Engineering
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Universidad Peruana De Ciencias AplicadasIndustrial Engineering
Frequently Asked Questions about George Velasco
What company does George Velasco work for?
George Velasco works for Hispanic Communicators Dfw
What is George Velasco's role at the current company?
George Velasco's current role is Bilingual International Marketing, Brand, & Product Executive | Program Coordinator & University Educator.
What schools did George Velasco attend?
George Velasco attended Esan Graduate School Of Business, Universitat Ramon Llull, Universidad Esan, Universidad Esan, Universidad Peruana De Ciencias Aplicadas, Universidad Peruana De Ciencias Aplicadas, Universidad Peruana De Ciencias Aplicadas.
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