As a Merchant Banking Analyst, I played a key role in driving customer acquisition and business growth forJGS Resources. I conducted extensive industry and market research to identify profitable customer segments, carefully analyzing factors such as profitability and market potential. Using these insights, I led targeted outreach campaigns, including email marketing and cold calling efforts, to promote our products and successfully bring new clients onboard.I also gathered and analyzed data from these campaigns to refine our approach, identifying the most successful sectors and customer profiles. In collaboration with the tech team, I contributed to the development of an automated marketing application that leveraged this data, enabling us to optimize outreach efforts and reach high-value customers more effectively.

Leading the SalesForce CRM implementation for GPSwaste this summer. I am responsible for populating the CRM with prospecting information and proposal details while presenting pipeline funnel reporting at daily/weekly/monthly operating reviews.