- Being responsible for setting the overall vision and strategy for the company. This involves defining the company's mission, values, and goals, and developing a roadmap for achieving them.- Managing the executive team, including the heads of each department. To ensure that the team is working effectively and aligned with the company's vision and goals.- Actively working on building and maintaining strong relationships with clients and partners. Understanding their business objectives, needs, and challenges, and working closely with them to deliver effective mobile advertising solutions.- Ensuring financial and operational performance of the company. Monitoring KPIs, identifying areas for improvement, and making strategic decisions to drive growth and profitability.- Responsible for driving innovation and staying ahead of industry trends. Identifying emerging technologies and platforms, exploring new business models, and investing in research and development to stay at the forefront of the mobile advertising industry.