PartnershipsWorked across different teams and stakeholders to identify key partnerships that can scale the business and ensuring business objectives are met.Commercial - NowNowWorked closely with the business lead in devising and building the commercial strategy for the platform. Worked with multiple stakeholders, product, operations, and technology to scale the business.• Identified gaps in competitor products to ensure significant market share was captured within 1 year of launch.• Onboarded retail partners that had not partnered with competing platforms • Worked closely with the product team to launch varied products for the commercial retail partners to maximize revenue.MonetisationBuilding the monetisation stack at Noon by launching new advertising products, fostering key relationships & selling enterprise solutions to key enterprise clients like Samsung, L’Oréal, Adidas, including CPG brands like P&G, Unilever etc. across the region.• Creating a data led sales strategy that enables the achievement of our targets on a monthly, quarterly and annual basis. • Working with our product and cross functional teams to create and launch best in class ad products that enable advertisers to promote their brand or product on noon while encouraging transaction • Devised "Go to Market strategies" to launch new ad products by liaising with multiple internal stakeholders - growth, onsite & commercial teams across the organisation.• Using vital data points that were generated by users on the platform, campaigns for enterprise clients were tailor made to ensure maximum ROI.• Built an innovative approach towards data representation was prepared where clients were provided a full funnel view – decisions were then taken to target top and bottom of the funnel.• Built an operations team based in Egypt, Lebanon, and Riyadh to ensure execution of campaigns, real time reporting of ROI of campaigns and ensuring high retention rate of clients.

Led business development & strategic partnerships across UAE, Lebanon, Qatar & Turkey to achieve organizational objectives.• Led a team of 50+ account managers (acquisition and retentions teams) across the region contributing to 25% of Zomato’s global revenue.• Retention team was successful in offering consulting services to clients to achieve the highest retention rate of 82% among all teams across the globe.

Oversaw P&L for Zomato's second-highest ad revenue-generating city in world.• Achieved the feat of the fastest growing city globally in terms of revenue in 2018 beating Melbourne, Toronto and Delhi.• Piloted two new products, increasing revenue by AED 15 million per year.

Built an offline and online video streaming platform to solve for high data streaming costs and lack of internet connectivity. Set up offices in 14 cities and employed ~150 people across technology, marketing, and operations to ensure seamless workflow.• Raised capital from Sequoia Capital and marquee angel investors, including Jason Hirschhorn (former President of Myspace) and Jarett Posner (COO, Argonaut Capital) of worth $14M.• Acquired 7 government contracts through the tender process and built an extensive hotspot network across the country.• Signed 200+ content producers, such as Viacom, EROS, and Disney across multiple genres to provide visual representation of company’s content.

As a Head of Business Development, I launched restaurant discovery platform (Zomato) in Dubai that served as first international city for company. I was entrusted with recruiting, training, and leading multi-cultural, global team of senior professionals to streamline business operations. Moreover, I oversaw launch of Zomato’s first International Food Guide, while complying with standards and regulations.Also, I launched international operations and setup first international office in Dubai to regulate future action planFollowing was my key achievement for this role:• Attained operational breakeven within six months of starting operations in UAE.

Within this job role, I joined Zomato at lowest level of sales team as Sales Manager to meet company goals and objectives. Below listed was my key achievement for this role:• Ranked consistently among top three revenue generating sales mangers across the country.

- Reconciled between trading desks located in 3 continents and reconciliation teams for the entire portfolio - Liaised with several custodial financial institutions around the globe for movement of securities- Member of Risk Analysis team - coordinated with trading desks to increase/decrease exposure in multiple currencies

- Member of the Middle Office team, co-ordinating between Front office (trading desks based in NewYork, London and Hong Kong) and Back office reconciliation teams- Worked on Trade and Broker Management across securities and the entire portfolio

- Worked on Adwords and AdSense products during the internship period- Selected among 30 students from across the country for the summer internship program