Vice President Of Operations
Princeton, New Jersey, Us
True Influence is a demand generation company that accelerates B2B sales revenue. True Influence expertly leverage data, technology, and content to drive high-impact marketing campaigns and share detailed results and insights to help their clients win new business.- Led the entire Operations team that plans, designs, manages, and executes lead generation programs utilizing varying tactics including intent data, database marketing, email marketing, account based marketing, affiliate marketing, and telemarketing for technology market leaders including IBM, Microsoft, and Oracle- Led the Product management and re-launched the in-house campaign and lead management platform- Orchestrated and excelled in delivering high-quality results-producing marketing leads using proven processes and methodologies- Was instrumental in maintaining quality across the operations team with a stellar team that always produced the best results