Georgeanna Connors Email & Phone Number

Asheville, Nc, Us

Asheville, North Carolina Area

• Develop, manage, and promote incremental revenue programs including delivery, wholesale, holiday meals, catering, virtual & in-person events, ecommerce, and corporate gifting• Implement solutions to improve client service, team communications, profit margins, and overall operational efficiency• Coordinate all aspects of private dining for guests at five-time James Beard Award nominee Chef Katie Button's flagship restaurant Cúrate• Collaborate with festivals, partners, and chefs to coordinate unique regional and national food eventsIncreased private dining revenue by more than 20% in first fiscal year, while earning exclusively 5-star reviews from guests, and an "excellent" performance rating from team members

Candler, Nc

• Launched in-house food & beverage program, including hiring and training more than 40 part-time F&B staff, implementing internal and client-facing communication processes, and developing house bar menu• Ensure excellent client experiences by innovating new offerings, leading implementation of Gather event software, and directing event coordination staff in positive, proactive, and professional client management• Collaborate with chef and clients to develop seasonal menus; confirm and sell all aspects of catering services• Oversee F&B department, including sales, pricing, inventory, purchasing, and all FOH and event personnel• Drive F&B revenue while reducing costs, e.g., increased per guest revenue by 24% while also implementing inventory process resulting in a 19% reduction in food cost• Retained 91% of F&B staff through 2017 and 2018 seasons; received stellar client reviews on staff’s speed, attention to detail, kindness, and hospitality• Drive adoption of organizational best practices to increase efficiency, leverage technology, bring data to bear on business decisions, and generally promote The Farm’s profitability and merit as a top regional venue

Asheville, Nc

• Grew 2016 sales to capacity during peak season; a 22% annual increase compared to 2015 • Implemented systems to streamline catering communications, client experience, and internal process• Executed all aspects of catering sales & event activation, including: scheduling and planning; client communication; menu development; staff recruitment, training, scheduling and management; BEO creation; beverage program inventory and purchasing; on-site management; and vendor relationship development• Managed and updated marketing materials, including company websites, catering menus and social content

San Francisco Bay Area

• Worked with James Beard Award-winning Chef Gonzalo Guzman to grow catering sales 750% from 2012 to 2015 by opening event space, launching retail, developing partnerships, and increasing marketing• Directed off-site and in-house events from sales to completion, collaborating with chef, clients, planners, vendors, and event staff to sell, plan and execute fun, festive and delicious fiestas for up to 700 guests • Launched in-house private event space and party packages; sold and hosted events for up to 60 guests• Established packaging and distribution program to bring restaurant staples to retail • Launched and managed booths at street markets, including an ongoing weekly market open 9 months per year• Negotiated partnerships with food delivery services to maximize profit while minimizing impact on operations• Developed and maintained catering websites and increased engagement on Twitter, Instagram, and Facebook• As needed, acted as restaurant FOH manager, overseeing all aspects of floor service and daily accounting

San Francisco Bay Area

• U.S. Open Golf Championship (Ridgewells Catering) – Tent Chef overseeing team serving 300 guests daily• Crown & Crumpet Tea Room – Lead cook, conducing solo service and prep in “high tea” cafe • Bohemian Club / Bohemian Grove Camp – High-volume banquet, prep and line cook at renowned private club • Nopa – Intern studying service, prep, and pastry at nationally recognized farm-to-table restaurant

Chicago, Il And San Francisco, Ca

• Developed from Intern to Account Supervisor at leading global communications marketing firm• Managed client relations, media and blogger outreach, content development, e-newsletters, partnerships and promotion for clients including Levi’s, Clorox, Dairy Management, Inc., Kraft, and The Mushroom Council• Developed strategy and led activations for Brita's cause-related marketing campaign, FilterForGood, which received top industry honors: IPRA Golden World, CLIO, Holmes Report Sabre, and PRSA Anvil• Ran on-site activation and hosted media at large, high-profile events, including Sundance Film Festival • Trained with Edelman Digital practice as an advocate and resource for social media and design best practices• Contributed expertise in food and nutrition, with an emphasis on recipe development, food photo shoots, food blogger and media outreach, scientific research review, nutritional analysis, and coordinating USDA approvals

Winston-Salem, Nc

Wrote and edited dining reviews and oversaw content for dining section; site averaged 1M visitors per month

Washington D.C. Metro Area

Corresponded with constituents, drafted speeches and led daily tours of the Capitol

Savannah, Georgia Area

Wrote 82 articles (features and hard news) during summers; received Award for Integration for combining key issues in one article

Savannah, Georgia Area

DJ and on-air traffic reporter; wrote and produced commercials; planned contests and station events; oversaw information systems, Web site and listener database

Awards Of Achievement, Culinary Arts & Food Service Management

- Study Abroad: Oaxaca, Mexico - Student- and faculty-nominated commencement speaker - City College Iron Chef 2012 Team Winner: Best.

Bachelor Of Arts In Psychology, Minor In English

- Study Abroad: Madrid, Spain - Kappa Delta Sorority

Madrid Campus, Spanish