George Aoun Email & Phone Number

Beirut, Lebanon

• Shape and implement sustainable annual sales strategies across 3 key channels (Agency, Brokerage & Direct Sales) for the Employee Benefits insurance product portfolio comprising Medical, Life, PA & Workmen Compensation solutions • Enable a diverse sales workforce of 300 sales agents and multiple brokers to consistently exceed KPIs & targets – mentor the team and provide tactical guidance to prospect, fact find and improve deal closures• Coach and monitor performance for the agency channel - analyze sales activities, pipeline and market trends to develop data-driven action plans to maximize sales and market presence • Train and support the overall salesforce – conduct new joiner induction training, weekly sales trainings, 2 quarterly workshops for 50+ attendees and semi-annual seminars for the entire field force• Identify and onboard new brokers – form strategic partnerships, manage broker relationships and motivate their teams to sell corporate solutions by demonstrating product value propositions

Beirut, Lebanon

• Ownership of the bank’s Merchant Business in Lebanon comprising Sales, Acquiring, Relationship Management and Partnerships. Accountable for driving the success of POS & E-commerce, E-Payment Solutions & Cards Technology• Designed and implemented strategies to grow traditional and digital card acceptance from existing and new categories, maximize merchant acquiring and performance and grow partnerships • Led a team of 5 personnel and coordinated the activities of 100+ Sales and Relationship Management in branches – tracked performance and coached the team to achieve targets and grow healthy expansion pipelines• Senior Representative/ Spokesperson for the bank - managed 50+ key merchant accounts. Established strategic partnerships with industry decision makers and leadership teams to secure long-term, sustainable business• Spearheaded the acquiring business to enable merchant success – delivered profitable growth, country-wide network expansion and entry into new markets for merchants by developing strategic marketing plans and rewards programs• Improved card acceptance/ adoption – generated incremental business by collaborating with cross-functional teams to identify, design and execute merchant support programs • Led commercial negotiations with key merchants – influenced market-related commercial decisions by creating bespoke products and value campaigns for merchants • Oversaw and managed daily operations including end-to-end resolution of reported surcharges and suppression cases

Beirut, Lebanon

• Designed and executed the Merchant sales strategy and collaborated with the 3 largest Acquirers and 4 e-Commerce Payment Providers in the country to position American Express as the partner of choice• Managed top 200 merchant relationships with oversight of a 200M+ multi-sector merchant portfolio including Airlines, Retail, QSR, F&B, Leisure, Car Hire and General Services• Led a team of 3 sales and relationship management staff – managed, coached and trained the team to drive incremental spend activities, strengthen relationships and continually deliver value • Opened a new merchant sector – established entry into the previously-untapped Telecommunications sector by representing the company and successfully leading negotiations • Onboarded a new strategic acquirer – initiated negotiations and successfully signed the American Express-BLOM Bank partnership. Leveraged professional network to expand the organization’s market presence• Cultivated strong key acquirer relationships with C-suite personnel and cross-functional, multicultural teams across all levels – fostered trust-based connections and effectively engaged stakeholders to grow business opportunities • Delivered data-led business growth and innovative business initiatives - analyzed market performance, prepared action plans, annual marketing plans and introduced support programs to boost revenue generation• Drove operational efficiencies – reviewed and reengineered processes and deployed global best practices to improve card acceptance and product sales

Beirut, Lebanon