George Parker Email & Phone Number

Atlanta, Georgia, Us

Running is simple. So should your nutrition. As I entered my late 30s, I started paying closer attention to my nutrition. I had a supplement routine that worked well but involved taking over 10 different bottles. As a Chemical Engineer from Georgia Tech, I knew I could engineer something simpler. I sketched out the formula, found a USA manufacturer to create, and made 48 bottles for myself. Fast forward to today, Peregrune is a company that has sold over 3 million vitamins to runners across the country. Peregrune helps runners achieve their running goals by engineering vitamins and supplements exclusively for them. Best wishes on chasing your running goals!

Atlanta, Ga, Us

Brand Portfolio Strategy, Planning, and Innovation for the company’s newest set of brands in the coffee category: Dunkin’, McCafe, Costa, and Honest Selected Successes: • Developed turnaround portfolio strategy to stop market share loss, improved operating margins +500bps, and re-energized internal stakeholders. • Led 8 person team to launch Honest® Cold Brew Coffee from ideation, concept development, to in-market execution filling key gap in brand portfolio. • Designed organization’s Innovation Stage & Gate routine to quickly evaluate and move new product ideas to market – compressing time to market by 25-50%.

Atlanta, Ga, Us

Selected Successes: • Led launch of Valser®, an import mineral water from Switzerland. Coca-Cola’s first-ever social Media (@valserusa Instagram) and eCommerce launch (via Indiegogo crowdsourcing) that led to pilot in top Fine Dining Restaurants in Atlanta and Charleston. As a result, added to water portfolio along with Dasani and smartwater. • Created Far Coast®, U.S. Coca-Cola’s first every ready-to-drink coffee brand. Awarded Top 2019 new product innovation by Mintel. • Organized the new 6 person team by creating Charter, Mission, and Key Process Routines to integrate into broader company.

Cincinnati, Ohio, Us

Promoted to first Brand Manager assignment leading Market Strategy & Planning for Oral-B® toothbrushes and Glide® Floss – challenger brands in the company’s portfolio.Selected Successes: • Sold new product launches into top retailers including Walmart, Target, CVS, Walgreens, Kroger, and Amazon.• Responsible for Amazon.com business, including product pages, promotions, and media, leading to double-digit growth and #2 largest Amazon account at P&G.• Developed innovative 30-second sales pitch for Glide Floss that grew business at top accounts. Pitch was a “scrappy” sales & marketing tactic to compete for mindshare with the $1B brands in the P&G portfolio.

Cincinnati, Ohio, Us

Promoted to lead Crest® Sensitivity – a challenger brand in the sensitive teeth market. Portfolio included sensitivity toothpaste, toothbrush, floss, rinse, and strips Selected Successes: • Created new visual identity for Sensitivity Portfolio enabling 4x growth in distribution from a cohesive brand block on shelf. • Led internal team and agency partners to identify unique brand positioning vs. market leader, which enabled +50% growth in retail sales. • Led the launch of Crest Sensi-Stop Strips - one of Procter & Gamble’s first-ever eCommerce launches- generating over 100 5-Star Reviews and exceeding sales forecasts in first month. Subsequent retail launch added incremental +$25MM retail sales to brand portfolio.

Cincinnati, Ohio, Us

During foundational brand management assignment on Crest® toothpaste, operating profit grew double digit CAGR and household penetration increased to become #1 household penetration brand at P&G Selected Successes: • Responsible for planning and executing Integrated Marketing Campaign for Crest® toothpaste, including $60 million Media across Digital, Social, TV and $120 million Trade spending. • Received Bronze Effie for 2017 Halloween campaign that went viral on YouTube with 7 million views in one week. • Helped manage activations on0 Sports Properties (Olympics, NASCAR, NFL), Entertainment (MTV, Oscars, Grammy’s), Film Properties (TV/Movie Paid Placements)

New York, Ny, Us

Private equity fund focused on equity investments and buyouts for new to mid-sized companies in the consumer and industrial products industry.

Boston, Ma, Us

Business strategy consultant for new to mid- sized businesses in the consumer and industrial products industry.

Master Of Business Administration (Mba), Marketing

Bachelor Of Science - Bs, Chemical Engineering