Passionate and results-driven marketing manager with over a decade of experience in the Fast Moving Consumer Goods (FMCG) industry. Over my career, I've excelled in building strategic partnerships, pioneering innovative marketing channels, and consistently exceeding sales targets. With a passion for driving growth and a knack for team leadership, I'm always on the lookout for new opportunities to make a lasting impact in the industry.Core Strength:- Creative Problem Solving- Adaptability- Disruptive Thinking- Developing Actionable Insights - Brand Management
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Sales RepresentativeOasis BakeryCheltenham, Vic, Au -
Procurement OfficerOasis Bakery Nov 2023 - PresentMelbourne, Victoria, Australia- Managed end-to-end procurement processes, including sourcing, negotiating contracts, and managing supplier relationships for a diverse range of ingredients and packaging materials.- Developed and maintained strong communication channels with suppliers, ensuring alignment on quality standards and delivery schedules.- Collaborated with cross-functional teams, including production and quality assurance, to ensure procurement strategies supported business objectives.- Conducted market research and analysis to identify potential suppliers and trends, enhancing the sourcing strategy and product offerings.- Achieved a 17% reduction in procurement costs through strategic negotiation and supplier performance evaluation.
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Marketing ManagerGivanas Group May 2019 - Present- Successfully developed and executed strategic marketing plans for FMCG products including Personal Care, Home Care, Beverages & Confectionery.- Built and managed strategic relationships with vendors, advertising agencies and leading industry partners.- Considered business demands and consumer analytics when developing pricing structures and marketing plans.- Drove growth and increased annual revenue by 35% ( $18M AUD) through organizing and implementing direct and digital marketing capabilities.- Exceeded sales targets by 25% for the full year in 2021.- Built and increased online presence of Ivory Beauty Soap by 500% (32.2K followers).- Planned and executed corporate brand redesign (logos, business cards, letter heads, etc.).- Identified vendors who were underperforming, leading to a reduction in costs of $485K AUD while exceeding revenue targets.- Managed a total budget of $4M AUD while creating a budget surplus with consistent increase in revenue.- Led a high performing team of 5 full-time marketers and 6 paid contractors. -
Brand ManagerGabriel Bocti S.A.L Feb 2018 - Apr 2019- Managed FMCG categories including Wellness Products, Canned Vegetables & Confectionery.- Developed and executed annual brand plans, including marketing strategies, product launches, and promotional campaigns, resulting in a 16% growth in market share.- Led the launch of Balconi Cake, achieving 30% sales growth within the first 6 months.- Collaborated with the design team to ensure consistent brand across all marketing materials and channels.- Fostered strong relationships with key stakeholders and external partners to enhance brand partnerships and collaborations.- Managed a budget of $1M AUD for branding initiatives, optimizing resource allocation for maximum ROI.- Managed a team of 2 full-time marketers. -
Brand ManagerKallassi Group May 2017 - Jan 2018- Managed FMCG categories including Cheese & Cold Cut.- Increased the market share of Kaval cheese by 14% and made it the leader in its category.- Led product planning and demand management on monthly basis in order to ensure adequate product levels.- Developed and implemented successful pricing structure balancing firm objectives against customer targets. -
Brand ManagerTreegroup May 2013 - Apr 2017- Managed the marketing activities for a FMCG portfolio of Confectionery & Home Care products, optimizing marketing budgets and resources for maximum impact.- Increased sales of 25% of Lotus Bakery by introducing it to Horeca sector.- Built a robust brand awareness campaign through BTL activities, leading to an increase in sales of 67% year over year.- Managed the relaunch of Maretti Bakery, achieving 30% sales growth within the first quarter and positioning the product as a market leader.- Developed and executed TVC and Radio campaign for Lotus Bakery. -
Assistant Brand Manager MarketingTreegroup Nov 2011 - May 2013- Collaborated with the Brand Manager to develop and execute comprehensive brand strategies, resulting in a 17% increase in Tiffany Break brand awareness within the first quarter.- Led cross-functional teams to execute marketing campaigns, including product launches and seasonal promotions, ensuring alignment with brand messaging and goals.- Worked closely with creative agencies to develop impactful marketing materials that maintain brand consistency and resonate with the target audience.- Monitored and reported on key performance indicators (KPIs), adjusting strategies as needed to meet and exceed organizational objectives. -
Event Planner & OrganizerEventions S.A.L. Jun 2010 - Nov 2011- Assisted in planning and executing a variety of events, including wine festivals, weddings and conferences.- Coordinated event logistics, such as managing guest lists, arranging transportation, and overseeing event setup and breakdown.- Worked closely with clients to ensure their vision was realized and delivered exceptional customer service throughout the planning process.- Creating and designing all visuals for the events.
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Sales RepresentativeNada N.Nehme Apr 2010 - Jun 2010Prospection, sales and follow up on 3M products
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Sales RepresentativeMaison De La Ceramique Jun 2008 - Sep 2008Sales and client servicing department for ceramic and sanitary products.
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MerchandiserFranprix - Groupe Casino Jun 2002 - Sep 2002Control the approval and placing on the shelves of goods
George A Rjeili Education Details
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Marketing And Advertising -
Collège Des Pères AntoninsLife Sciences -
Collège Aristide Briand - FranceHigh School Certificate
Frequently Asked Questions about George A Rjeili
What company does George A Rjeili work for?
George A Rjeili works for Oasis Bakery
What is George A Rjeili's role at the current company?
George A Rjeili's current role is Sales Representative.
What schools did George A Rjeili attend?
George A Rjeili attended Saint Joseph University Of Beirut, Collège Des Pères Antonins, Collège Aristide Briand - France.
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