I am a big believer in fate and like many people I ended up in this wonderful industry more by good luck than good planning. Some say you make your own luck in life!I originally graduated in Accountancy and worked for a firm of Chartered Accountants. This gave me a great understanding of the importance of operating a financially sound business and always seeking to maximise return on investment.The bright lights of advertising soon caught my attention and a successful media sales career followedMy advertising apprenticeship spans 30 years, during which I've brokered literally hundreds of deals across a vast array of broadcast, press, out of home and digital assets. Having worked on a multitude of clients, ranging from local businesses through to national retailers, public sector organisations and global brands I've accrued a huge amount of insight and expertise which, coupled with my nimble and pragmatic approach to business, underpins my winning proposition.I founded Media Performance in 2010 with the simple aim of providing innovative and highly performing media solutions - delivered with ingenuity, commitment, flexibility & accountability.I also enjoy spending time with my family and exploring the countryside on two wheels, both pedal-powered and motorised.