George Balerna

George Balerna Email and Phone Number

Top performing sales leader, strategist and business development professional @ Validation Institute
George Balerna's Location
Boston, Massachusetts, United States, United States
About George Balerna

Top-performing sales and business development professional with proven ability to drive business growth through strategic consultation, partnerships and aggressive direct sales initiatives that deliver revenue growth, market share, and market penetration. Strategic thinker who can plan and implement sales, marketing, and business initiatives to support corporate objectives. Particularly strong relationship management, team building, and general business acumen; verifiable track record of success driving unprecedented revenue and profitability gains within highly competitive organization, industries, and markets. Ambitious, aggressive, and intensely focused on bottom-line results.Specialties: * International Account Sales & Business Development* Strategic Alliances & Channels Development * New Product/Service Development* Sell To, Through, and With Partner Programs* CXO & Key Account Relationships * Strategic Marketing & Demand Gen Campaigns* Sponsorship Sales and Coordination* International Business, Sales & Marketing Strategy* Sales Compensation Strategies* Territory and Market Analysis

George Balerna's Current Company Details
Validation Institute

Validation Institute

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Top performing sales leader, strategist and business development professional
George Balerna Work Experience Details
  • Validation Institute
    Vice President Of Business Development
    Validation Institute Jul 2022 - Present
    Woburn, Massachusetts, Us
    Validation institute vets and validates the performance claims of healthcare and food-based solutions and promotes that value across the healthcare spectrum. A unique go-to-market program that delivers door opening value to new and established solution providers who need 3rd party validation to get noticed by Payers, Providers and large employers without spending a fortune working with an actuary. Validation Institute also produces educational healthcare cross-stakeholder events that are attended by employers, brokers, health plans, providers, and payers.
  • Bera
    Sales Director
    Bera Dec 2021 - Jul 2022
    Ny, Ny, Us
    BERA Brand Management has an amazing SaaS platform that helps both marketing and finance leaders link marketing and brand building activities to business performance. It's groundbreaking.
  • Reputation Institute, Dba The Reptrak Company
    Strategic Account Director
    Reputation Institute, Dba The Reptrak Company Jun 2019 - Aug 2021
    Recognized leader in reputation management space working with many of the world’s leading brands to provide perception intelligence to CCOs and their teams. SaaS platform insights provided in the areas of reputation, brand, media and ESG to help organization understand perception strengths and weakness. All standard clients were transitioned to a new SaaS platform that includes data visualization and KPIs such as reputation score, media score, brand score, brand expressiveness and persona, media touch point analysis and ESG score.Team leader and account owner of the largest portfolio of accounts in North America, led the account management team in renewal revenue, upsell revenue and client retention. Recognized for migrating clients to a new SaaS platform and for demonstrating corporate values of commitment and bravery.
  • Wellesley Information Services
    Vice President Of Sales
    Wellesley Information Services Mar 2012 - Apr 2019
    Boston, Massachusetts, Us
    Responsible for a sales force that is driving revenue from a global audience of SAP and IBM software customers in the digital media, community management and event production space.
  • New Horizons Clc - Nh Northeast
    Senior Sales Manager
    New Horizons Clc - Nh Northeast Apr 2011 - Oct 2011
    New York, Ny, Us
  • Aileron Group, Llc
    Director Of Sales & Business Development
    Aileron Group, Llc Oct 2009 - Apr 2011
    Us
    ENTERPRISE IMPACT:* Authored and executed business plan, built organizational structure, and contributed vision and thought leadership during start-up and growth phases* Serve as primary source for sales and marketing strategy, client advisory, recommendations and solutions, big-picture perspective, and quantitative market research.* Championed sales activities and created an innovative marketing program to grow Aileron’s revenue 300%.
  • Wellesley Information Services
    Director Of Sales
    Wellesley Information Services 2005 - 2009
    Boston, Massachusetts, Us
    ENTERPRISE IMPACT:* Doubled the size of the sales force and was instrumental in growing revenue 60% from 2005 to 2008. * Revamping vendor sales from a single program sales strategy to an integrated marketing campaign sales strategy.* Increased revenue across all vendor market segments. * Conceived, created, and launched a new selling model that linked SAP "hot" projects to information assets that improve project and strategy decision making. * Constructed an innovative co-marketing strategy that added over $500K in new revenue for WIS from Microsoft and its partners.* Devised an innovative revenue model for the launch of new magazine that nealry doubled magazine advertising revenue in its first year. * Created a new hybrid sales role identified as Major Account Manager, promoted two direct reports into this highly coveted role to work exclusively with high-potential under-performing accounts, generating a 40% increase in event registration and subscription revenue from these clients.

George Balerna Skills

Enterprise Software Business Development Strategic Partnerships Marketing Strategy New Business Development Start Ups Sales Management Go To Market Strategy Integrated Marketing Sales Team Building Sales Operations Account Management Marketing Leadership Saas Direct Sales Strategic Alliances International Business Strategy Cloud Computing Product Management Strategic Partner Relations Software As A Service

George Balerna Education Details

  • Providence College
    Providence College
    Marketing

Frequently Asked Questions about George Balerna

What company does George Balerna work for?

George Balerna works for Validation Institute

What is George Balerna's role at the current company?

George Balerna's current role is Top performing sales leader, strategist and business development professional.

What is George Balerna's email address?

George Balerna's email address is gb****@****ive.com

What is George Balerna's direct phone number?

George Balerna's direct phone number is +178140*****

What schools did George Balerna attend?

George Balerna attended Providence College.

What are some of George Balerna's interests?

George Balerna has interest in Munich, Berlin, Paris, With Multiple Visits To Amsterdam, Vienna, Nice.

What skills is George Balerna known for?

George Balerna has skills like Enterprise Software, Business Development, Strategic Partnerships, Marketing Strategy, New Business Development, Start Ups, Sales Management, Go To Market Strategy, Integrated Marketing, Sales, Team Building, Sales Operations.

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