George Barbero Email & Phone Number

Responsible for overseeing Fidelis Care's branding initiatives focused on strategy development, creative and production services, and media placement Statewide.Ensure the timely development and execution of advertising campaigns to support the Fidelis Care brand.Identify appropriate corporate sponsorships and partnerships and how best to leverage them in support of the brand.

Greater New York City Area

Utilizing the agility and cost effectiveness of a boutique consultation business I personally manage all aspects of creative content creation --from the initial brainstorms and creative briefs to scope of work and budgets, as well as design executions and final outputs.Directed all creative development, including advertising and public relations collateral, for a multi-cultural division at Unilever, developing and executing a range of creative materials based on consumer insights for various food and beauty brands (including Dove, Suave, Ponds, Ragu, Knorr and Hellman’s).

Greater New York City Area

Managed and led the New York design team at the global public relations firm’s integrated marketing group. This team consisted of art directors, graphic designers, presentation specialists, and project managers (plus several rotating consultants) and worked on a wide variety of projects including integrated marketing campaigns, advertising, corporate communications, experiential marketing, presentation design and various promotional activities.Budgeted, tracked, as well as forecasted expected revenue for projects that included print advertisements, annual reports, brochures, branding, eblasts, experiential marketing events, displays, presentations, and web site design. Led the winning competitive design and rebranding pitch of Unilever’s ViveMejor scale program and became the creative lead in the development and implementation of the 360° public relations and advertising campaign designed to offer lifestyle solutions through print, digital, shopper marketing and video in English and Spanish.Started as a New Business Art Director and Presentation Specialist, designing visually compelling presentations to help account teams win multi-million dollar pitches.

1 Chase Manhattan Plaza, Ny, Ny

Contributed in the design and implementation of Chase.com banking site, mastering the content management tool to make design updates as needed to various sites (such as Auto Loans and Mortgages) Directed and produced cost effective in-house marketing videos that were used to champion the department.Oversaw design and print production of various marketing brochuresSupervised a group of designers (both on-staff and freelance) in the creation of digital media presentations, reports and brochures for various groups in the bank including Syndications and Mergers & Acquisitions.