George Benz

George Benz Email and Phone Number

Board Member and Strategic Consultant @ Independent
Dallas, TX, US
George Benz's Location
Dallas, Texas, United States, United States
George Benz's Contact Details
About George Benz

I am a brand builder, strategic marketer, experienced general manager, and enthusiastic team leader with a proven track record of driving new product innovation, transforming business processes, growing sales and profits, and delighting global customers with award-winning and imaginative consumer products and marketing campaigns from industry-leading companies including Mattel, Fisher-Price, KidKraft, PetSmart, and Trixie Pet Products: ► Former GM of Trixie Pet Products N.A.; led US sales, marketing, and operations, delivering record sales and profit, while fulfilling more than 325,000 D2C e-commerce orders annually ► Former SVP Marketing & Product at KidKraft, a $250MM global leader in kids' toys and outdoor products; transformed product development processes and refreshed brand identity► Former Sr. Marketing Director at Mattel, a global leader in consumer products; progressive leadership roles spanning brand management, digital marketing, and D2C e-commerce, proudly bringing thousands of innovative and playful consumer products to life around the worldSpecialties: Global Brand Management, Product Marketing, Team Leadership, Competitive Analysis, New Product Development, Consumer Insights, Digital Marketing, E-Commerce, Advertising, Sales, D2C, Marketing Strategy, Presentations, P&L Management

George Benz's Current Company Details
Independent

Independent

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Board Member and Strategic Consultant
Dallas, TX, US
George Benz Work Experience Details
  • Independent
    Board Member And Strategic Consultant
    Independent
    Dallas, Tx, Us
    View
  • Independent
    Brand Marketing, Product Management & E-Commerce Consultant
    Independent Apr 2022 - Present
  • Trixie Heimtierbedarf Gmbh & Co. Kg
    General Manager, North America
    Trixie Heimtierbedarf Gmbh & Co. Kg Sep 2018 - Apr 2022
    General Manager & President for North American business unit of TRIXIE Heimtierbedarf GmbH & Co., a global leader in pet-focused consumer products. Led sales, marketing, P&L, and daily operations for U.S. headquarters.
    View
  • Kidkraft Toys And Furniture
    Senior Vice President, Marketing, Product & E-Commerce
    Kidkraft Toys And Furniture Jan 2016 - Jan 2018
    Dallas, Texas, Us
    Head of brand management, e-commerce, and product strategy for KidKraft, a $250MM globally recognized leader in children's toys, furniture, and outdoor play products.
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  • Mattel
    Senior Director, E-Commerce & Direct-To-Consumer Marketing
    Mattel Aug 2012 - Mar 2015
    El Segundo, California, Us
    Senior Director responsible for $50MM Mattel & Fisher-Price D2C business. Direct oversight of marketing team, e-commerce platforms, and P&L for numerous digital storefronts, communities, and branded websites.
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  • Mattel
    Senior Director, Marketing & Marketing Operations
    Mattel Jan 2011 - Aug 2012
    El Segundo, California, Us
    Led restructuring of Mattel marketing organization into two distinct divisions, Global Brand Development and U.S. Subsidiary Marketing. Following reorganization, led U.S. Marketing for $100MM Games & Puzzles division.
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  • Mattel
    Director, Digital Marketing, Analytics & Ad Sales
    Mattel Feb 2009 - Jan 2011
    El Segundo, California, Us
    Director of Online Marketing, Advertising Sales & Web Analytics for the Mattel Digital Network.
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  • Mattel
    Director, Global Brand Marketing
    Mattel Apr 2004 - Jan 2009
    El Segundo, California, Us
    Marketing Director overseeing product strategy and global marketing programs for multiple Mattel toy and entertainment brands including Tyco R/C, Matchbox, and DC Comics.
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  • Mattel
    Senior Brand Manager
    Mattel Feb 2001 - Apr 2004
    El Segundo, California, Us
    Cross-functional business leader for numerous brands within the toy and collectibles category, including Hot Wheels, Ferrari, Monster Jam, Max Steel, Yu-Gi-Oh!, and Polly Pocket.
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  • Petsmart
    Marketing Manager
    Petsmart Aug 1999 - Feb 2001
    Phoenix, Arizona, Us
    Marketing Manager responsible for PetSmart.com omni-channel marketing efforts, aligning retail programs with online e-commerce strategy.
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George Benz Skills

Brand Management Digital Marketing Consumer Products Marketing Strategy Marketing E Commerce Product Marketing Management Competitive Analysis Product Development Brand Development Advertising Cross Functional Team Leadership Customer Insight Integrated Marketing Marketing Management Strategic Partnerships Strategy Online Advertising Product Management Entertainment Online Marketing Toys Analytics Content Strategy

George Benz Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Management & Strategy
  • Dartmouth College
    Dartmouth College
    Bachelor Of Arts - Ba

Frequently Asked Questions about George Benz

What company does George Benz work for?

George Benz works for Independent

What is George Benz's role at the current company?

George Benz's current role is Board Member and Strategic Consultant.

What is George Benz's email address?

George Benz's email address is ge****@****tel.com

What is George Benz's direct phone number?

George Benz's direct phone number is +131084*****

What schools did George Benz attend?

George Benz attended Northwestern University - Kellogg School Of Management, Dartmouth College.

What skills is George Benz known for?

George Benz has skills like Brand Management, Digital Marketing, Consumer Products, Marketing Strategy, Marketing, E Commerce, Product Marketing, Management, Competitive Analysis, Product Development, Brand Development, Advertising.

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