I am responsible for developing and executing strategic marketing initiatives to promote the Filinvest Malls brand and drive customer engagement across various channels. I collaborate with cross-functional teams to ensure consistent brand messaging, enhance customer experience, and achieve business objectives.• Develop and implement comprehensive marketing strategies to enhance brand visibility and increase footfall in Filinvest Malls• Create and execute innovative marketing campaigns, both online and offline, to drive customer acquisition and retention• Collaborate with internal teams and external agencies to develop compelling marketing collaterals, including advertising materials, digital content, and promotional events• Conduct market research and competitor analysis to identify emerging trends and opportunities for differentiation• Manage and monitor marketing budgets, ensuring optimal utilization of resources and tracking ROI• Build and maintain strong relationships with external partners, sponsors, and tenants to facilitate collaborative marketing initiatives• Oversee the development and maintenance of the Filinvest Malls website, social media platforms, and other digital marketing channels• Measure and analyze the effectiveness of marketing campaigns using relevant metrics and KPIs• Provide leadership by fostering a collaborative and high-performance work environment• Stay updated on industry trends, consumer behavior, and best practices in marketing About Filinvest MallsFilinvest Malls is a group of malls that offers a wide range of shopping, dining and leisure options for varied lifestyles - from regional shopping centers to community malls. These Filinvest Malls are Festival Mall in Alabang, Main Square in Bacoor, Fora in Tagaytay and IL Corso in Cebu. In today’s norm, Filinvest Malls brings together a redefined lifestyle of safety, comfort and ease to the communities where they are located. To know more: www.filinvestlifemalls.com

I led the team of the first regional mall of Filinvest Malls outside Metro Manila - IL Corso, managing & overseeing operations, marketing, leasing, accounting and human resources. The refreshing retail resort mall by the coast at South Road Properties is set to redefine your mall experience with future developments in the Visayas region.

CORPORATE & PRODUCT BRANDS* EMEA - Europe, Middle-East & Africa* NA - North AmericaI am a key member and the subject matter expert of the product marketing communications team of Europe, Middle-East and Africa (EMEA) markets based in Geneva, Switzerland, responsible for the provision, implementation and evaluation of public relations and social media strategies across these markets.I support and collaborate with the EMEA PR & Social Media Head in the implementation of the PR & Social Media Plan across these geographies. I liaise with the external EMEA PR agencies.I also support the North America marketing team for secondary research data reports.I collaborate with the Corporate Communications team at the headquarters in Lexington, Kentucky.Major accomplishments:• 1st Lexmark Vision Champion Award (Worldwide) – Q1 2014 • Established Lean Six Sigma work processes• Best Performer 2014 – Individual Performance Scorecard, Business Support Operations, SMO• Best Performer 2013 – Individual Performance Scorecard, Business Support Operations, SMO• Overall Winner - 2nd Entrepreneurial Challenge 2013, Cebu Edition, Lexmark International• Overall Winner - 1st Entrepreneurial Challenge 2012, Cebu Edition, Lexmark International• iStand-Out Award 2013 - Design Behaviors, Sales & Marketing Operations• iDesign Award 2013 - Design Behaviors, Sales & Marketing Operations• iDesign Award 2012 - Design Behaviors, Sales & Marketing Operations• Design Behavior Award 2010 • Manager's Appreciation Award 2010

CORPORATE & EMPLOYER BRANDSCross-functional leadership:I am the company's Public Relations lead (press conference, press releases, employer branding-external campaign).I am one of the program champions of Lexmark Cebu's Employer Branding Program, from the research phase, to the creation of the Employer Value Proposition (EVP) with the brand book, the execution of the Marketing Communications plan and the evaluation of the new brand journey.I design a favorable public image of Lexmark Cebu. I am the key lead Employer Brand Management Team for External Communications. I am responsible for the creation, execution and evaluation of the strategic PR campaign / Marketing Communications plan.I am responsible for the public relations initiatives – from the creation, coordination and distribution of press releases to the media about awards, accomplishments and corporate citizenship initiatives. I maintain good relationships with the media and key stakeholders. Major Accomplishments:• Awards Nomination Champion - 18th Annual Asian Shared Services and Outsourcing Week, Singapore, Nov 2015Grand Winner - "Best Process Innovation in Asia"• Awards Nomination Champion - 9th International ICT Awards 2015 Grand Winner - Best Company of the Year Outside NCR​ , Most Innovative Company of the Year​, Best Employer of the Year Finalist - Most Innovative Company of the Year (Lexmark Cebu - R&D)• Lead - Press conference of Paul Rooke, CEO and Chairman of Lexmark International• Lead & Delegate - 17th Annual Asian Shared Services and Outsourcing Week, Singapore, Sept 2014Grand Winner - Best Shared Services Team in Asia (Lexmark Shared Services)• Lead - 8th International ICT Awards 2014 Grand Winner - Best Global In-House Center of the Year (Lexmark Shared Services) Runner-up - Most Innovative Company of the Year​ (Lexmark R&D)* CoFounder - GALE Gay & Straight Alliance of Lexmark Employees (Cebu)

Cross-functional leadership in Training and Development:I am a key member of the Sales & Marketing Operations department (Business Support division) Peer Trainer's team responsible in the creation of the functional training modules through analysis, design, development, implementation and evaluation.Major Accomplishments:• Train the Trainer's Workshop 2013• Dale Carnegie's High Impact Presentations - September 2013

Cross-functional leadership in Environment, Health & Safety:I am key member of the Environment, Health & Safety (EHS) Internal auditing team responsible for the assessment and verification of the status of mitigating, corrective and preventive action(s) taken to close out the findings in the area. I conduct document review, facility tour, inspection and random interviews depending on the nature of the findings and actions taken by the area.Major Accomplishments:• ISO 19011:2011 Internal Auditor Certification• ISO 14001:2004 Internal Auditor Certification• OHSAS 18001:2007 Internal Auditor Certification

I am a key player in the Sales team responsible for the achievement of sales goals thru consultative telesales with self-published authors in North America. Major Accomplishments:• Achieved monthly sales quotas (more than 100% appointments & sales conversions) • Achieved monthly call logs & time duration on the phone• Promoted to the Keyword Specialist position for just a month• Proven initiative and ability to work with minimal supervision

I am a key member of the Human Resources team responsible for the execution of the recruitment marketing and communications strategies. I also ensure the proper execution and implementation of standard recruitment processes to fulfill staffing requirements – target selection process. I audit internal and external branding communication - quantitative and qualitative assessments. Directly reporting to the Country Company President – updates team scorecard and recommends various plans of marketing and recruitment strategies.Major Accomplishments:• Career Brand Positioning - Creation of the Career Branding & Communications blue print – competitive and ‘Out of the Box’ Advertising and PR designs (career website & like the “More than JUST a Call Center” campaign)• Career Brand Activation - planning, implementation & evaluation • Successfully attracted and hired better and quality market researchers during onsite and offsite job fairs after the implementation of the rebranding strategies in the recruitment department• Developed and implemented various internal branding activities like the “WATS Image Model Search,” Employee Referral Program (ERP)• Developed and successfully implemented the Integrated Marketing Communications campaign• Developed and successfully implemented internal communications campaigns of HR related activities

I am a key member of the Recruitment team responsible for implementing various recruitment processes to fulfill the staffing requirements of the company's corporate organization and making sure the required qualifications are met. I implement the target selection process - applicant screening, test administration and final selection. Major Accomplishments:• Assessment and evaluation of current recruitment processes & strategies• Developed a sound selection & hiring processes.• Implementation of the recruitment marketing & communications’ strategies• Proven initiative and ability to work with minimal supervision

I am a key member of the Operations department, leading a team of market researchers and supervisors (40 to 60 team members and 5 supervisors). Generated outbound calls on a business-to-consumer mode to conduct research and interviews. I manage and oversee projects - the job depends from one assigned project to another; it may vary from business awareness researches, business satisfaction surveys, even invitations for research groups and/or symposia. I make the final recommendation of regularizing and or terminating market researchers and supervisors in the team.Major Accomplishments:• Consistently achieved high productivity, on target each month (85 - 100%)• Consistently achieved excellent quality, on target each month (90 - 100%)• Ranked 1 for team productivity and quality for two consecutive months • Four out of ten Top Ten productivity and quality qualifiers in the team• Reduction of the turn-over rate of market researchers (40% down to 15%)• Most of the team members promoted to a new account to assure productivity and quality

I am a key member of the Operations department, supervising a team of market researchers with 20 to 30 members. I am also responsible for project management with the specifications set by the client to achieve that may vary from business awareness researches, business satisfaction surveys, even invitations for research groups and/or symposia. I am knowledgeable of the Internet and certain important programs like WIRE (WATS Integrated Research Engine). Major Accomplishments:• Developed and implemented the continuous coaching and monitoring plan in partnership with the quality team • Achieved quality and productivity targets within the supervised team• Shared the strategy and implemented it to the whole team – able to achieve good quality and productivity after implementation • Excellence in project management – able to achieve number of specified complete surveys• Awarded the “1st Supervisor of the Year” (2006)

I am a key team player of the Operations department team, conducting telephone surveys to US-based business firms and consumer markets. I engender outbound interviews to household respondents for consumer satisfaction surveys, consumer awareness researches as well as political researches. I also speak with key decision makers in Fortune’s Top 500 companies about their opinion and experience on certain issues that may affect business in the future. Major Accomplishments:• Achieved productivity and quality consistently • Promoted to the Business to Business account• Good team player and with exceptional multitasking capabilities• Proven initiative and ability to work with minimal supervision

Production Manager: I am a key player in the management of corporate and theater events. I coordinate with artists and suppliers for specified requirements of the show. I report directly to the Executive Director and Artistic Director. I help develop and implement marketing promotions and initiatives. Company Member - Lead: I am a key player in production of theater shows and events doing choreography and stage management at the same time. I do improvisation joining musical theater trainings and performances. I lead the members with regular trainings and workshops. Major Accomplishments:• Excellence in Production and Event Management• Excellence in Dance Choreography