George Anderson Email & Phone Number

New Zealand

• Nationally focused part-time role encompassing all marketing, communication and fundraising functions within a health and social service provider employing over 250 staff. Responsible to:
• Design & execute annual Fundraising and Marketing Plan
• Leverage content into a consistent and nationally organized marketing programme
• Build sector relationships with allied organisations to support collaboration and better outcomes
• Manage brand and relationships with broader Australasian group St John of God Health Care
• Manage events including annual gala fundraiser and brand awareness and fundraising projects.

Sydney, Australia

Corporate marketing and communication role in the Strategic Relations and Communications Unit of NSW Health's best performing health district.

South Western Sydney And Sydney Local Health District Health Promotion Service

• Health Promotion Service for South Western Sydney and Sydney Local Health Districts. Responsible to:
• Develop evidence based communication plans to support behavior change
• Implement integrated health promotion / social marketing campaigns
• Produce in Adobe CS, develop, maintain sites (iquitbecause.org.au, activetravel.net.au)
• Work with partners and community organisations to increase program reach and impact.Achievements
• First coordinated digital marketing to be approved below District level.

Chatswood, Sydney

• Specialist health and medical public relations consultancy supporting clients including Biogen Idec, GSK, Clinical Genomics, Boehringer Ingelheim, Prince of Wales Private Hospital and Macquarie Stem Cells. Responsible.
• Produce communication strategies, new business pitches and campaign content
• Execute media relations and digital marketing activities to agreed targets
• CMS and website management and migration to new platform (Adobe Business Catalyst).

North Sydney

• Sydney media relations consultancy specialised in healthcare supporting clients including Boehringer Ingelheim (Pradaxa), Eli Lilly (Cialis), the Australian Diagnostic Imaging Association and Janssen. Responsible to:
• Produce documents including media releases, backgrounds, survey briefs and PowerPoints
• Assist media relations at local, regional and national scale
• Manage media monitoring, preparing coverage reports.

UNSW CBD Campus

• UNSW Venues & Events manage over 300 event spaces including the CBD Campus and thinkPOD, the university’s executive education centre in Sydney’s CBD. Responsible to:
• Develop marketing initiatives to achieve $2 million annual target and recruit new clients
• High level customer relationship management for high profile corporate events.Achievements
• MEA (Meetings & Events Australia) National Meeting Venue of the Year 2009
• MEA National Specialty Venue of the Year 2009
• MEA National CSR Award and National Platinum Award 2009.

Sydney, Australia

• Westpac Conference & Catering supervisor at corporate entertainment facilities. Responsible to:
• Manage staff and events for board meetings and private functions
• Manage barista and staff training and service delivery for four waiter pantries serving 32 floors
• Manage events from 200 guest dinners to 800 guest cocktail events.Achievements
• Westpac ‘Ask Once’ award for customer service excellence
• Implemented staff and function operations procedures in a new building.

Ma, Master Of Health Communication

Activities and Societies: With Merit

Bachelor Of Arts, Political Science

Education record