George Chew Email & Phone Number

New York, Ny, Us

New York, Ny, Us

George Chew is the visionary leader behind TR/BECA INNOVAT/ONS, dedicated to advancing digital transformation, global expansion, and enhancing customer experiences. With over 20 years of expertise, he helped launch over 30 mobile apps across 53 markets and established a multi-million-dollar Digital Innovation Center of Excellence in China. Known for his strategic vision and operational leadership, George excels in cross-cultural dynamics and agile methodologies. He advises C-suite executives and empowers teams, driving sustainable growth and competitive advantage. His approach seamlessly combines high-level strategy with practical execution, making him a vital asset for global business success.Check us out at TRIBECAINNOVATIONS.COM

Drive international exposure, appreciation, and cultural understanding of indigenous art from Borneo. Define global marketing strategies and execute market analysis. Provide professional consultant services to artists and buyers to redefine strategy and objectives.• Consistently grew art collector portfolio by 9% per annum by nurturing private collector relationships and connections with artists.• Maintained artwork appreciation at 13% per annum.

Ada, Michigan, Us

<< Accomplishments & Strategic Leadership at Amway >>- Established a multi-million-dollar Digital Innovation Center of Excellence in China: Representing Global HQ, spearheaded the establishment of a state-of-the-art Digital Innovation Hub, accelerating digital transformation initiatives globally and supporting strategic growth in key markets like China, and leveraged success to other markets. - Enabled the Launch of 30+ Mobile Apps in 53 Markets: With strategic go-to-market efforts, Amway expanded its digital footprint, launching over 30 mobile apps globally and reaching millions of users, including significant contributions to the Chinese market.- Implemented Enterprise CRM Programs and Loyalty Initiatives: Leveraged Digital Marketing expertises to enable customer loyalty globally, including the multi-million-dollar "Amperks" program in North Americas and Customer Experience Innovations in China, enhanced customer retention and satisfaction globally, with targeted success in China.- Cross-Cultural Collaboration and Advocacy:Facilitated Industry Symposia and Workshops: Promoted global best practices and collaboration through symposia that bridged US-China digital trends and localization successes, enhancing organizational agility and market responsiveness.- Championed Agile Methodologies: Advocated for agile methodologies transformed organizational culture, driving operational efficiencies and innovation across global teams, including those based in China.- Innovation and Cost Efficiency:Achieved multi-million in Localization Cost Savings: Optimized localization operations, reducing costs and enhancing operational efficiency across global markets, with significant benefits for operations in North America and Europe.- Change Management: Streamlined adoption of 4x generations of enterprise mobile app development platforms, reducing rollout costs and consolidating digital ecosystems including importing new tailored solutions for the Chinese market.

Ada, Michigan, Us

Rapidly promoted through roles of increased scope and accountability to support Enterprise Digital Transformation, including Enterprise Localization Strategy & Operations, Enterprise Mobile Strategy & Content Experience, International Assignment to Amway China, Enterprise Digital Strategy & Innovations, Digital Learning & Education, and most recently Enterprise Marketing & CRM.Held responsibility for driving international initiatives, influencing global stakeholders to obtain buy-in and support. Partner with cross-functional and geography partners to execute international project leadership and implementation.

Ada, Michigan, Us

• Established Enterprise 2020 Digital Annual Growth Plan (AGP) covering digital initiative, business goal, budget, and capability mapping, launching tracking app in 2 weeks for direct communications with C-suite execs, country MDs and global stakeholders.• Drove initiative to reimagine future-state enterprise mobile strategy with progressive web app (PWA) technology.

Ada, Michigan, Us

• First Headquarter-to-China expatriation assignment, for largest market of leading $8.5B MLM enterprise, performing as liaison with China and US leadership representing US and China leadership in planning and implementation of strategic initiatives. • Played instrumental role in establishment of Enterprise Digital Center of Excellence (COE), high profile enterprise investment in China location as innovation hub, implemented within 14 months to support enterprise-wide digital transformation.• Expedited enterprise alignments for Amway China’s future-state digital capability and strategy, elevating its multi-million-dollar digital operations in China. • Hosted China-insight symposiums at corporate HQ and workshops across China, decoding US and China digital industry trends, landscapes, user behaviors on social, commerce and CRM, promoting enterprise best-practice sharing to bridge strategy.• Coached China and US teams in global business acumen, delivering persistent advocacy, insight, and analysis of cross-cultural viewpoints, advocating application of agile scrum methodology and mindset to drive enterprise agile transformation.

Ada, Michigan, Us

• Implemented three generations of Enterprise Mobile Strategy, multi-million-dollar global investment profile since 2012, by way of launching Enterprise Mobile Centre of Excellence and paved foundation for 30+ mobile apps launched in 53 markets and impacting 20M+ mobile users internationally since 2015. • Implemented KONY Quantum as next-generation Mobile App Development Platform in 15 markets, within 14 months and realizing 50% reduction in rollout costs, achieving consolidation of enterprise digital ecosystems across markets. • Led three generation of enterprise Mobile App Development Platforms (MADP) migrations from Adobe DPS (1.0), AEM Mobile (2.0) to KONY Quantum (3.0) including change management, migration paths, cost/ scope control and budget management of these global technologies and implementations. • Introduced enterprise mobile digital publishing platform for digital magazines, product catalogues and articles, preserving multimillion-dollar legacy content investment from publishing platforms such as Adobe DPS.

Ada, Michigan, Us

• Streamlined multilingual content operations in 60+ languages and 100+ countries, realizing millions in enterprise localization cost savings annually, 27% global vendor costs reduction and 40% content reuse since 2010 as result of launching Enterprise Localization Center of Excellence.• Achieved 20% reduction in localization project management efforts through implementation of translation process automation, standardization, and system integration, including enhancement of translation management platform (SDL Worldserver).

Minneapolis, Us

Oversaw project life cycle for localization projects applying L10n methodologies. Collaborated with cross-functional business partners to define requirements, complete project design, and establish milestone metrics. Implemented and maintained ISO 9001 quality system, ensuring quality and compliance. Exercised financial management and cost control to maximize profitability. Directed planning and negotiation of project budgets. Sourced and managed relationships for global vendor teams across multiple localization projects. • Executed project management for three of top five international communications clients, overseeing full life cycle of 80+ localization projects every month while ensuring 100% compliance with ISO 9001 standards, in addition to supporting pre- and post-sale responsibilities. • Consulted on Asian and Eastern business acumen and cultural best practices, linguistics nuances and localization concerns, collaborating in development of cross-cultural trans-creations process for marketing campaigns and media commercials.

• Awarded Employee of the Month (August 2003), three months after joining Marriott.• Ensured superior guest experiences starting with impeccable first impression by overseeing front-office, bellhops/ concierge, lobby, hotel lounge and kitchen operations through well planned, executed and trained operations.• Assisted hotel general manager with overall hotel operation. Hired and trained front-office associates to rapidly adapt to hospitality environment and etiquette.

Bachelor Of Science (Bs), Management Information Systems

Diploma In Business