George Cudmore Email & Phone Number

Stamford, Gb

London Area, United Kingdom

United Kingdom

I worked with UK TV production and publishing companies to help drive digital growth across their business, new platform innovation, commercial and content strategies, IP Protection and resourcing/hiring.

London

Analysing and creating frameworks for how the BBC builds its social monetisation & digital portfolio, identifying new opportunities and platforms for launching digital properties.Onboarded and built strategies for effectively launching on new platforms such as TikTok and Snap.

Leading digital partnerships for BBC across all key social media platforms, as well as commercial deals, contracts and onboarding onto new platforms. I also helped develop a new commercial strategy and focus, led BBC's commercialisation of Content ID on YouTube and Facebook, as well as helped build their initial go-to-market for their internal social-focused partner sales team, as well as doing key partner sales deals.

London, United Kingdom

I sat within Creative Networks at Banijay, it's IP development and formats team, developing digital-strategies for our key format including MasterChef and Big Brother, for on-air promotional and commercial purposes, as well as devising and executing plans for each brand on how to drive always-on eyeballs and additional commercial revenues.I also led the development of digital-first IP (series, extensions) across all content pillars, helping to bring digital expertise to all areas of… Show more I sat within Creative Networks at Banijay, it's IP development and formats team, developing digital-strategies for our key format including MasterChef and Big Brother, for on-air promotional and commercial purposes, as well as devising and executing plans for each brand on how to drive always-on eyeballs and additional commercial revenues.I also led the development of digital-first IP (series, extensions) across all content pillars, helping to bring digital expertise to all areas of pre-production, production and post-production for our major shows, working closely with brand-consultants to bridge the gap between linear and digital to increase our audiences and future-proof our shows. I was also the key lead in bringing digital expertise together across the business and held regular forums and sessions on understanding new technologies, platforms and innovations, including the rise of vertical video, NFT's and the Metaverse, AR, VR and AI. Show less

London, United Kingdom

At ESG I led a team of audience experts to grow commercial revenue across key IP across YouTube and Facebook, as well as built a business model for creating and launching 10+ new digital first channels which grew millions of subscribers within year one of launching. I also developed plans to broaden these channels to OTT.

Shoreditch, London

London, United Kingdom

I managed a Digital Rights team helping to grow our revenues across Content ID. I was key in digitising Endemols large tape archive as part of a beta-scheme, ingesting over 20k titles and increasing revenues on back-catalogue.

Shoreditch, London

London Bridge, London

Master Of Arts (M.A.), Print Journalism

Bachelor Of Arts (B.A.), English Language And Literature, General

Activities and Societies: Arts & Debates writer for The Ripple student newspaper