George Schmidt

George Schmidt Email and Phone Number

Strategic Direct Marketing & E-Commerce Consultant with proven expertise in Marketing, Merchandising, & Inventory Management | Fractional CMO @ Schmidt Direct Mktg & Ecommerce Solutions
George Schmidt's Location
Mason, Ohio, United States, United States
George Schmidt's Contact Details
About George Schmidt

Highly accomplished president, senior executive and strategic consultant with deep expertise in multi-channel marketing, business planning, ecommerce, CRM, merchandising leadership and inventory planning. Open to discussing non-conflicting advisory roles.

George Schmidt's Current Company Details
Schmidt Direct Mktg & Ecommerce Solutions

Schmidt Direct Mktg & Ecommerce Solutions

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Strategic Direct Marketing & E-Commerce Consultant with proven expertise in Marketing, Merchandising, & Inventory Management | Fractional CMO
George Schmidt Work Experience Details
  • Schmidt Direct Mktg & Ecommerce Solutions
    Ceo & Founder
    Schmidt Direct Mktg & Ecommerce Solutions Jan 2019 - Present
    Schmidt DMES is a boutique consulting firm that helps multi-channel retailers grow their revenue and increase their profits by improving the productivity of their marketing, merchandising and inventory management strategies. Project examples:• Implemented merchandise planning best practices for a $250M specialty bookstore that decreased average inventory by $10M. Built a data warehouse in less than six months. Lead a Lean Management project focused on Go To Market Strategy. • Developed pricing and promotion strategies for a $500M ecommerce retailer that drove 30%+ improvements in gross margin during peak holiday season.• Provided interim merchandising leadership to a $100 million business-to-business distributor of healthcare products. Developed analytics, built assortment, led new product development, created planning calendar.• Developed CRM strategies and campaigns for a 700-plus unit eyeglass retailer; coached director; provided analytics.• Evaluated inventory planning systems and processes for a multi-channel home specialty chain. Designed planning processes, integrated promotional planning, improved integration with marketing and finance targets.
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  • Privé Revaux
    President
    Privé Revaux Nov 2021 - Jul 2023
    Miami, Florida, Us
    Business leader with P&L responsibility. Ecommerce growth subject matter expert for Safilo brand portfolio. • Turned around an ecommerce business and revitalized the culture. Significantly upgraded leadership of marketing, ecommerce, merchandising and finance with priority on building a growth oriented team.• Refocused and enhanced the brand strategy using internal resources and customer research. • Building a center of excellence to drive ecommerce and marketplace revenue for proprietary brands.
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  • Cheryl'S Cookies
    General Manager
    Cheryl'S Cookies Oct 2019 - Nov 2021
    Westerville, Ohio, Us
    Brand president with P&L responsibility. Drive growth through marketing, merchandising, and operational strategies.• Increased annual ecommerce revenue +60% and new customer acquisition by 90% through aggressive investment in digital marketing, improved brand strategy and positioning, and good inventory / operational planning• Reinvented B2B Business Gifting and Wholesale organizations and business strategies; drove 30% revenue growth.• Improved gross margin over 250bps through assortment, pricing and promotion strategy.• Led the development and implementation of a cross-functional multi-year strategic plan focused on growth • Upgraded crucial leadership talent. Led culture development, communication and employee engagement efforts.
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  • Frontgate
    Senior Vice President Of Strategic Planning, Ecommerce & Crm
    Frontgate Nov 2016 - Dec 2018
    West Chester Township, Ohio, Us
    Responsible for ecommerce, catalog and digital marketing, inventory planning, finance, business intelligence and for leading the creation and implementation of strategic business plans.• Challenged with reinventing the channel strategies for a traditionally catalog-dominant retailer. Through testing and strategy, reduced catalog investment by 33% and increased digital marketing by 50%.• Led strategic planning process focusing the team on brand differentiation and business discipline.• Diversified sources of new customer acquisition by increasing investments in digital search marketing, digital display advertising, Facebook direct selling and lead generation. • Improved communication and role clarity, contributing to 20% improvement in employee engagement.
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  • Orvis
    Vice President Of Multi-Channel Marketing
    Orvis Jul 2012 - Jun 2016
    Sunderland, Vt, Us
    Senior marketing executive responsible for ecommerce, multi-channel marketing and creative/brand strategy, with total marketing budget in excess of $50 million.• Recruited by president and led development of digital marketing, digital merchandising and ecommerce site strategies and organizations. Grew ecommerce business by 25%, email file by 50%.• Oversaw multiple high-level brand identity projects, including a strategic shift in women’s business, shifting buyer file to more active customers and exceeding plan in catalogs and digital marketing.• Implemented horizontal circulation strategy, reducing selling expenses and improving profit by 20%.• Significantly redesigned organization, hiring two new VPs and four directors. • Implemented multi-channel acquisition strategies driving new buyers using cost-of-acquisition and value analyses.
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  • Orvis
    Vice President Of Merchandise Operations & Planning
    Orvis Jul 2008 - Jul 2012
    Sunderland, Vt, Us
    Responsible for $110 million in inventory purchasing, $20 million in liquidations and staff of 70 employees.• Met or beat company inventory plans every month for 53 consecutive periods.• Increased inventory productivity by 25% from 2006 to 2010.• Improved end-of-year cash position by $25 million in one year during a recession.
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  • Orvis
    Director Of Inventory Management
    Orvis Mar 2006 - Jul 2008
    Sunderland, Vt, Us
    • Met or beat company inventory plans every month for 53 consecutive periods.• Increased inventory productivity by 25% from 2006 to 2010.• Improved end-of-year cash position by $25 million in one year during a recession.
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  • L.L.Bean
    Marketing Manager, Corporate Sales
    L.L.Bean Jul 2000 - Mar 2006
    Freeport, Maine, Us
    Oversaw all catalog, Web and direct sales marketing, advertising, promotions, trade shows and communications efforts for the business-to-business division.• Increased revenue by 60%; grew house file by 75%.
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  • L.L.Bean
    Manager Of Sales And Forecast Planning
    L.L.Bean Sep 1999 - Jul 2000
    Freeport, Maine, Us
    Served as primary expert on corporate performance.
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  • L.L.Bean
    Senior Marketing Analyst, Freeport Studio
    L.L.Bean Apr 1998 - Sep 1999
    Freeport, Maine, Us
    Key member of the start-up and launch of the new Freeport Studio business, L.L.Bean’s first new brand in 86 years.
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  • L.L.Bean
    Senior Liquidations Specialist
    L.L.Bean May 1996 - Apr 1998
    Freeport, Maine, Us
    Responsible for the liquidation of $30 million of discontinued and irregular inventory.
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  • L.L.Bean
    Inventory Planning And Systems Analyst
    L.L.Bean Aug 1993 - May 1996
    Freeport, Maine, Us
    System Administrator for inventory planning system coordinating $1 billion in merchandise.
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George Schmidt Skills

Inventory Management Retail Marketing Management Multi Channel Retail Forecasting Direct Marketing Merchandise Planning Multi Channel Marketing Merchandising E Commerce Leadership Strategy Analytics Marketing Strategy Brand Development P&l Management Brand Management Email Marketing Demand Planning Sales Project Planning Strategic Planning Digital Marketing Social Media Marketing Integrated Marketing Sourcing Cross Functional Team Leadership Business Strategy Online Marketing Digital Strategy Web Analytics Customer Relationship Management Segmentation Social Media Online Advertising Business Planning Customer Acquisition Data Analysis Advertising Search Engine Marketing Market Research Business Development Analytical Skills Business Analysis Ecommerce Team Building Customer Service Problem Solving Brand Strategy

George Schmidt Education Details

  • Bates College
    Bates College
    Economics
  • University Of Southern Maine
    University Of Southern Maine
    General

Frequently Asked Questions about George Schmidt

What company does George Schmidt work for?

George Schmidt works for Schmidt Direct Mktg & Ecommerce Solutions

What is George Schmidt's role at the current company?

George Schmidt's current role is Strategic Direct Marketing & E-Commerce Consultant with proven expertise in Marketing, Merchandising, & Inventory Management | Fractional CMO.

What is George Schmidt's email address?

George Schmidt's email address is sc****@****vis.com

What is George Schmidt's direct phone number?

George Schmidt's direct phone number is +180236*****

What schools did George Schmidt attend?

George Schmidt attended Bates College, University Of Southern Maine.

What skills is George Schmidt known for?

George Schmidt has skills like Inventory Management, Retail, Marketing, Management, Multi Channel Retail, Forecasting, Direct Marketing, Merchandise Planning, Multi Channel Marketing, Merchandising, E Commerce, Leadership.

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