George Schmidt Email & Phone Number

Schmidt DMES is a boutique consulting firm that helps multi-channel retailers grow their revenue and increase their profits by improving the productivity of their marketing, merchandising and inventory management strategies. Project examples:• Implemented merchandise planning best practices for a $250M specialty bookstore that decreased average inventory by $10M. Built a data warehouse in less than six months. Lead a Lean Management project focused on Go To Market Strategy. • Developed pricing and promotion strategies for a $500M ecommerce retailer that drove 30%+ improvements in gross margin during peak holiday season.• Provided interim merchandising leadership to a $100 million business-to-business distributor of healthcare products. Developed analytics, built assortment, led new product development, created planning calendar.• Developed CRM strategies and campaigns for a 700-plus unit eyeglass retailer; coached director; provided analytics.• Evaluated inventory planning systems and processes for a multi-channel home specialty chain. Designed planning processes, integrated promotional planning, improved integration with marketing and finance targets.

Miami, Florida, Us

Business leader with P&L responsibility. Ecommerce growth subject matter expert for Safilo brand portfolio. • Turned around an ecommerce business and revitalized the culture. Significantly upgraded leadership of marketing, ecommerce, merchandising and finance with priority on building a growth oriented team.• Refocused and enhanced the brand strategy using internal resources and customer research. • Building a center of excellence to drive ecommerce and marketplace revenue for proprietary brands.

Westerville, Ohio, Us

Brand president with P&L responsibility. Drive growth through marketing, merchandising, and operational strategies.• Increased annual ecommerce revenue +60% and new customer acquisition by 90% through aggressive investment in digital marketing, improved brand strategy and positioning, and good inventory / operational planning• Reinvented B2B Business Gifting and Wholesale organizations and business strategies; drove 30% revenue growth.• Improved gross margin over 250bps through assortment, pricing and promotion strategy.• Led the development and implementation of a cross-functional multi-year strategic plan focused on growth • Upgraded crucial leadership talent. Led culture development, communication and employee engagement efforts.

West Chester Township, Ohio, Us

Responsible for ecommerce, catalog and digital marketing, inventory planning, finance, business intelligence and for leading the creation and implementation of strategic business plans.• Challenged with reinventing the channel strategies for a traditionally catalog-dominant retailer. Through testing and strategy, reduced catalog investment by 33% and increased digital marketing by 50%.• Led strategic planning process focusing the team on brand differentiation and business discipline.• Diversified sources of new customer acquisition by increasing investments in digital search marketing, digital display advertising, Facebook direct selling and lead generation. • Improved communication and role clarity, contributing to 20% improvement in employee engagement.

Sunderland, Vt, Us

Senior marketing executive responsible for ecommerce, multi-channel marketing and creative/brand strategy, with total marketing budget in excess of $50 million.• Recruited by president and led development of digital marketing, digital merchandising and ecommerce site strategies and organizations. Grew ecommerce business by 25%, email file by 50%.• Oversaw multiple high-level brand identity projects, including a strategic shift in women’s business, shifting buyer file to more active customers and exceeding plan in catalogs and digital marketing.• Implemented horizontal circulation strategy, reducing selling expenses and improving profit by 20%.• Significantly redesigned organization, hiring two new VPs and four directors. • Implemented multi-channel acquisition strategies driving new buyers using cost-of-acquisition and value analyses.

Sunderland, Vt, Us

Responsible for $110 million in inventory purchasing, $20 million in liquidations and staff of 70 employees.• Met or beat company inventory plans every month for 53 consecutive periods.• Increased inventory productivity by 25% from 2006 to 2010.• Improved end-of-year cash position by $25 million in one year during a recession.

Sunderland, Vt, Us

• Met or beat company inventory plans every month for 53 consecutive periods.• Increased inventory productivity by 25% from 2006 to 2010.• Improved end-of-year cash position by $25 million in one year during a recession.

Freeport, Maine, Us

Oversaw all catalog, Web and direct sales marketing, advertising, promotions, trade shows and communications efforts for the business-to-business division.• Increased revenue by 60%; grew house file by 75%.

Freeport, Maine, Us

Served as primary expert on corporate performance.

Freeport, Maine, Us

Key member of the start-up and launch of the new Freeport Studio business, L.L.Bean’s first new brand in 86 years.

Freeport, Maine, Us

Responsible for the liquidation of $30 million of discontinued and irregular inventory.

Freeport, Maine, Us

System Administrator for inventory planning system coordinating $1 billion in merchandise.

Bachelor Of Arts - Ba, Economics

Master Of Business Administration - Mba, Business Administration And Management, General