George Dudley Email and Phone Number

After 40 years working in marketing and communications, I am "semi-retired" handling freelance projects.

Oversee outreach and communication efforts including digital and traditional marketing, public relations efforts, social media initiatives, and virtual engagement activities. Also responsible for strategic and tactical planning, data analysis, event promotion, and developing sponsorship opportunities for constituents.

Responsible for developing and executing a broad range of employee engagement and program communication plans to support the Workplace Participant Services strategic business objectives. Aligned internal communications for the company's business strategy and change management initiatives. Provided leadership to program teams through support of complex and multi-faceted strategic communication activities, including associate engagement programs, customer experience changes, and promotion of new products and services.

Marketing and Membership Development• Increased MMS membership by 8% in 2008, oversaw more than 120 direct mail and digital marketing campaigns, 30 events and education programs, and 130 evening committee meetings• Developed and implemented customer recruitment / retention marketing initiatives, grass roots outreach, and demographic marketing campaignsCommunications• Managed marketing communication campaigns for internally developed programs• Staffed association member committees including action plans, agenda development, summary communication, goal-setting, planning, tracking, and governance documentationStrategic Planning and Analysis• Developed membership recruitment / retention strategic plans, managed and reported data• Integrated solutions derived from market research, data, and trend analysis, yielding membership increases of .05% - 4% in individual target marketsSocial Networking and Digital Marketing • Engaged multiple audiences through traditional and digital mediums, including newsletters, mailings, Facebook, and Twitter• Developed internal social networking e-communities, coached e-community champions, seeded content, and increased member participation by 18% during network’s first yearManagement • Supervised the Member Information Center and member relations administrators

• Strategic marketing consulting, including development and execution of annual marketing plans and budgets followed by ROI analysis• Brand development through traditional marketing channels including large-scale cross-promotional and sponsorship opportunities• Acquisition, recruitment and retention via multi-channel marketing campaigns, including direct and electronic mail, digital marketing, events and educational programs, and grass roots strategies• Social networking, engage multiple audiences through traditional and digital mediums including e-communities, seeded content, and viral marketing • Web management including website re-design, site navigation improvement, and search engine optimization • Public Relations to heighten awareness of products, brands, special events, advocacy, and innovation

Explanation of the brief time-period at WCRB: In July of 2009, Nassau Broadcasting recruited me back to WCRB. Four months later, WCRB was acquired by WGBH and my position was eliminated. Marketing and Creative Direction• Maximized station branding through cross-promotions valued at more than $65,000 each with partners such as Boston Symphony Orchestra (full-page program advertising, private pre-concert receptions, and joint publicity) and the Museum of Fine Arts (four months of in-gallery exposure and sponsorship of Things I Love: The Many Collections of William I. Koch exhibit)• Produced TV spots, wrote promotional copy and radio spots, designed and created collateral in-house, cut creative expenses by 90% • Enriched station identity through creation of logo, color palette, corporate templates, and institutional advertisementsEvent Execution • Generated sponsorship revenues of over $250,000 annually, secured sponsors, and booked talent for events and promotions• Developed and executed annual Classical Cartoon Festival charity event at Boston Symphony Hall (attendance of up to 4,000), included up to 15 client sponsors, three main-stage children’s orchestras, 20 side-stage performances, food sampling, and product distribution• Directed two eight-week outdoor concert series annually at Boston Esplanade’s Hatch Shell and Copley Square (up to 10 corporate sponsors per series and attendance of up to 8,000)• Established a partnership with Boston Ballet and Simon Malls to present a free, public Nutcracker concert with the Boston Ballet Orchestra at Copley Place Public Relations• Fostered relationships with local and national press• Generated publicity valued at more than $100,000 for Classical Cartoon Festival eventWeb Management• Managed re-design of website, improved site navigation, embedded keywords to raise ranking in search engine results, and increased page views by 27%

See description above under MMS Membership Development and Marketing Director (I returned to this job in April 2009 after a short stint back at WCRB and working on a consulting basis at my own company.)

See description above under Director of Sales Marketing, WCRB.I left WCRB in 2006 when Charles River Broadcasting sold the station to Nassau Broadcasting. In July of 2009, I was recruited back to WCRB by Nassau Broadcasting. In November of 2009, WGBH bought WCRB.

Partnerships: · Secured $75,000 of promotional funding from Pepsi, Universal Studios, and Sea World Promotions/Merchandising: · Executed promotions for 120 cinema complexes in US, UK, and South America Incentive Programs: · Designed incentive programs to build sales and increase employee moraleMANAGER OF SYNERGY PROMOTIONS Cross-Promotions: · Negotiated free television, radio and print exposure, and sweepstakes prizes valued at $120,000 from partners (American Airlines, Paramount Pictures, MTV, Hyatt Hotels, and Budget) Special Events Planning: · Managed grand openings for 10 international cinema complexes including formal press dinners, community outreach, and children's events