George Dunn Email and Phone Number

In a very flat organization, responsible for:-all worldwide marketing deliverables (everything from trade shows to literature development to proposal generation)-shared product management responsibilities-business research and analysis-account relationship with select 'high value' partners-new market development with first year profitability-collaborative promotion strategies and partner activations (big brands and small)In each of the past 5 years, I have delivered and can document significant bottom line contribution that, otherwise would not have been realized.

Responsible for revenue growth and strategies for core IT Development and Services. This includes channel alignment and partnership/relationship strategies as well as technology disciplines offered.Some of the initiatives put in place that drove increased business:1. Certified areas of specialization (with training funds, applied for and paid for, through NYS): - Identity Management - Middleware development and deployment (SUN based) - Formal Oracle database education and certification2. Onsite development, project management and consultative staff support3. Execution partner relationship with SUN Microsystems.

CONSUMER & PROFESSIONAL IMAGING Business Unit Marketing, Digital Output Focused on placement of printers and media into the traditional Professional Photographer marketplace as well as cultivating new Adjacent Space Markets that provide incremental net new revenue growth opportunitiesWorldwideMarketing - Responsible for the creation and delivery of the 4P's to regional marketing organization with focused attention on communications activities geared toward market exposure and message delivery.- Collaborative and continuous interaction with Regional Marketing counterparts to ensure 'market-back' adjustments are being applied (new promotional programs, market demonstrations, direct marketing programs, etc) and that sales projections and expectations are being met. - In our introductory year for this portfolio, we exceeded the worldwide placement, media burn and revenue plan by 10%.

HEALTH IMAGING Business UnitResponsible for web experience, presence and ongoing business strategy, with strong focus towards CRM and revenue generating business models and approaches with Profit and Loss accountability. Well versed in the web world.Intranet Established the first business unit intranet for the purposes of worldwide information sharing. This environment was brought in 2 months ahead of schedule at 10% of the expected budget.Internet Delivered the business strategy and financial plan for Health Imaging's ongoing e-business participation. This strategy focused on shoring up the Content/Community/CRM aspect of our portal, moving towards more of a fully integrated Internet/Extranet online facility.Extranet Far outpaced all Kodak business units in 2001 with over $150,000,000 in annual business to business commerce, with enhanced gross margins. Expected 15% increase in 2002 with new portal strategy in place.

CORPORATE MARKETING ORGANIZATIONThis 'bigger picture' position offered diverse involvement in a variety of corporate marketing activities that are not traditionally found within the business units. I was the only member of the CMO to charge for consultative time spent working across the corporation.New Business Incubation Provided a corporate resource to be applied to assist in 'proving the business' for commercialization. In this role, responsibilities have run from establishing regional marketing approach (minimally) to project management to establishing the entire organization structure and business plan. Content and Corporate Licensing Provided consultation to Kodak business units focused on incorporating licensed and non-licensed content as a value add to their product portfolio.Business Management Profit/Loss responsibility for a 24 member content development and marketing organization, with annual revenue of $5,000,000 with 10% net profit as planned.

ENTERTAINMENT IMAGING Business UnitMarketing Management Managing a staff of 4, led the marketing and sale efforts to bring a highly specialized digital imaging software suite (PixFactory) to the business to business industry.This organization not only created all tactical (regional), strategic (product) and communications marketing deliverables from scratch, but also established a relatively radical sub brand (by Kodak standards) for product packaging. Additionally, strategic relationships were established with IBM, Oracle, SUN and Informix as technology partners and channel participants.Mergers and Acquisitions Led the business due diligence, analysis and the recommendation to acquire Picture Network International, an online asset/content management service. This $6,000,000 acquisition was coupled with a complete plan for integration as a Kodak subsidiary, including organizational structure and market focus.

KODAK IMAGING SERVICES, SubsidiaryThis Service organization was responsible for upfront customer analysis (including workflow), consultation, proposed recommendations (including operational budgets), system configurations, installation, operational efficiency and subsequent support for outsourced document imaging solutions.Program ManagementEstablished business and operational plan justifying Digital Document Imaging as a strategic service offering within the overall service portfolio.Organization staffing of 8, which included Consultants, Project Managers, Development and Support personnel.Successful startup, with revenue of over $2,000,000 with gross margins exceeding 50%, from Professional Services and technology solutions applied at 6 domestic installations in first year.

LONG DISTANCE TELECOMMUNICATIONSResponsible for Planning, Development and Marketing for the Prepaid Calling Card and Enhanced Services platforms to the consumer marketplace. New Marketing programs implemented resulted in a 20% in Operator Services business, realizing a targeted incremental growth of $2,000,000 in revenue.

Involved in marketing multiple types of digital media, imaging peripherals and subsystems, application software and networks representing total system solutions to meet customer needs. The basic marketing attributes of Product, Pricing, Promotion and Placement/Distribution were applied daily. Regional MarketingDevelopment of Tactics and Sales Tools to increase sales on systems based productsProvide regional management, support, sales strategy and interface for Sales OrganizationStrong indirect channel involvement/development for digital components to market through distributors and brokers.Regional quota exceeded by 10 and 25% respectively for my two years of management.

Responsible for Sales of software and professional services comprised of; mainframe programming languages, business applications (e-mail packages, database technology and communications software), systems development, consulting services and network access. Met or exceeded my sales quota for all three years. This included having the highest sales quota in the company with accounts that were responsible for over 50% of the North American business revenue.