Split is a feature management platform that empowers development teams to adopt a data-driven approach to feature management, enabling faster, more reliable releases, improved user experiences, and better business outcomes.My responsibilities as the Director, Demand Generation and Growth at Split are to establish a strong workable pipeline (both short and long-term) as well as a powerful brand identity. I play a critical role in developing and executing strategies to generate demand, attract qualified leads, and contribute to revenue growth. I'm responsible for driving marketing campaigns, optimizing the demand funnel, collaborating with sales, utilizing marketing and sales technology, and analyzing performance to achieve corporate goals.Reporting directly to the CMO, and a member of the Extended Leadership Team, I oversee the creation and implementation of key strategies and processes to achieve revenue goals.At a glance:- Lead Generation: Develop and execute campaigns to attract and capture qualified leads that can be nurtured through the sales funnel through digital marketing, content, email, events, advertising, customer stories/reviews etc.- Campaign Management: Plan and execute integrated marketing campaigns to generate demand and achieve revenue objectives- Demand Funnel Optimization: Analyze the demand generation funnel and utilize data/analytics to measure performance, identify trends, and make data-driven decisions to enhance campaign effectiveness- Sales/Partnerships: Work closely with the Sales and Partner Teams to align demand generation efforts with sales goals, and ensure a smooth handoff of leads. Collaborate on lead nurturing strategies, lead scoring, and lead processing- Reporting/Analysis: Create, track, measure, and report on key performance indicators (KPIs) related to demand generation activities- Team Management: Lead and manage a team of demand generation professionals from digital marketers to campaign specialists

Living Sky's debut product, WriteWay, allows users to forget format, and focus on creating content. With our patented card technology, you can write the way you think! No scary flashing cursor on an overwhelming blank page, just a series of applications that empower writers, researchers, and thinkers to achieve their content creation goals on their terms, their way. Join the waitlist: www.writeway.comAs for me, I reported directly to the CEO of Living Sky Technologies and I was responsible for the Brand, Growth, and Revenue goals of LST and LST products such as WriteWay. CEO, Michael Zhou, was one of the founders of Alibaba. Michael has an incredible vision for the future of writing and saw an industry that is long overdue for an overhaul. I was part of his trusted Executive Team which includes Simon Tang (COO), Gabriel Jiang (Head of Development and Research), James Chi (Head of Product and Design) and Debra Matzner (CFO). Read more about our LST team at www.livingskytech.comI joined LST to establish a strong Brand and Growth Strategy for WriteWay, as well as create a unique lifecycle and sales funnel that incorporates retention. When it comes to the product, WriteWay, I worked closely with the COO to establish a thorough roadmap, and worked on the customer journey, which included launching BETA programs, determining appropriate segments, establishing the lifecycle marketing and sales funnel of our clients, applying retention plans, establishing revenue goals, setting corporate and communication strategies (PR and partnerships), go-to market approach, as well as assessing the competitive landscape. Here's a break-down of some of my skills I'm applying for the success of WriteWay:- Corporate Strategy- Revenue Goals- Communication Strategies (PR, Partnerships)- Brand Building- Growth Strategies- Product Marketing- Market Strategist (targeting/position/pricing)- Lifecycle Marketing - Digital Marketing- Retention/Customer Experience

In this position I reported directly to the President, and worked closely with Henry Schein Corporate, Henry Schein Special Markets, and Henry Schein One. This role was created to establish long-term brand strategy, alignment with corporate, transparency in product roadmap, as well as identifying strategic partnerships to establish longer-term sales opportunities (new markets/additional products). One of the key marketing/communications campaigns created to enhance the axiUm brand was Consistency of Care (COC). This campaign was created to advocate for Exan’s academic dental clients in offering integrated health to their patients. University of Pennsylvania was the first to go-live with COC with a partnership with UPenn Dean, Dr. Mark Wolff. Their Electronic Health Record (Exan's axiUm) now has bi-directional functionality with their Medical EHR (Epic) and can offer consistent and quality care to their patients. In addition, this role required launching the new SaaS system, axiUm Ascend. The go-to-market strategy for this launch requires finding strategic partners and identifying un-tapped segments. For example, some new segment partners are Dental Assisting Schools, Dental Hygiene, non-axiUm clients (AT Still), as well as axiUm clients with external clinics (Roseman). This position entailed 3 primary responsibilities; - Establishing Long-Term Brand Strategy- Inspiring Client Innovation - New Product Expansion (SaaS)Managed a team of Sales and Marketing professionals including BDR's, SDR's, Account Managers, Account Executives, Marketing Specialists, Event Specialists, Web/Graphic Designers.Corporate Strategy, CRM (Salesforce), Marketing Automation (Pardot/Marketo), Webinars (GoToWebinar), Presentations (Powerpoint), Web Design/SEO (Wordpress/Google)

As the Senior Manager of Sales and Marketing, I reported directly to the President of Exan Software, and working closely with Henry Schein Corporate, Henry Schein Dental, and Henry Schein One. My focus was to empower Exan’s current clients, marketing new products, and expanding the client-base internationally. Exan Software is a Henry Schein company and the leading provider of academic dental software. Exan believes universities and colleges set the benchmark to improve healthcare and that technology helps improve the quality of patient care. Exan’s goal is to impact the world through revolutionary dental software, everyday. As the Sales and Marketing manager at Exan Software, I lead a team that is dedicated to the academic dental software community. With over 90% of top American universities using axiUm (a product of Exan), the Marketing goals are focused on helping our clients optimize the use of axiUm software using content creation, case-studies, annual client events, and customer success visits. Exan’s corporate goals include the growth of their software into international markets. With this comes the marketing of a new product (axiUm Ascend, a full SaaS solution), and a streamlined sales approach (using marketing automation and concise online messaging that include strong SEO). Finally, Exan’s software is completely customizable. Exan wants their clients to understand the limitless opportunities available to their organization by using Exan's Custom Scripts and Professional Services departments. To ensure the handover from Support and Sales to our additional services is smooth for both Exan and their clients, I helped improve our internal workflows, provided consistent formatting for SOW's and opportunities, and focused on centralizing documentation. Join Exan at their axiUm Summit: www.exansoftware.com/summit

As the champion for the Intranet Connection's brand and corporate strategy, I know our product position and client-base clearly. From marketing and sales strategy to lead generation, I am strong at translating features and technical industry language into benefits that mimic buyer and customer success journeys. I define specific industry segments to provide the best possible experience for our niche markets. Additionally, I seek new channels to reach our market, establish appropriate communications, and have a clear picture of the personas we serve and problems we solve. Focus on:- Corporate strategy (B2B)- Customer lifecycle - Defining/establishing strategic partnerships - Brand, marketing and sales strategy - Inbound/Outbound lead generation and communication distribution strategy- Managing team of BDRs, SDRS, and AE's- Executive level communication with leadership, reporting directly to CEO.- Marketing automation - Development of new product focus communication, brand awareness and retention - Identifying and applying vertical marketing strategy - Persona development - Customer success campaigns - Development strategy of feature releases and validation - Managing a team, hiring appropriate resources (consultants, new skilled staff), and forecasting growth for scalability of efforts - Working closely with departments such as; development, product development, support channels, account management and operations.Website: www.intranetconnections.comBlog: www.intranetconnections.com/blog

FundRazr is a crowdfunding platform that allows customers to fundraise online. My position was focused on driving strong digital marketing strategies that put FundRazr in front of those looking to crowdfund. My position was primarily focused on digital marketing, demand generation, and content marketing. My position also included creating the affiliate and Powered By CFaaST partner solutions and continuing to offer partner account management and outreach, which includes SEO, press releases, ad creation and website navigation.I created strong partnerships with Glacier Media Group, Metroland Media Group and Black Press Media (all Powered By FundRazr) and over 50 other corporate partners. I offered account management for all FundRazr partners and in-house project management for design and development. I established unique partner relations with our strategic partners and boosted partner revenue by 73% in 2014. In addition to account management, I managed FundRazr's social media accounts, including FundRazr's Facebook page which has garnered 90,000 followers and has a reach of over 20million due to the marketing plan and strategic ads. Included in the social media management are G+, LinkedIn, Facebook, Twitter, and blog posts. Tools used to achieve the success of those networks are Hootsuite, Twitter Analytics and Facebook insights. Throughout my position I generated coaching materials (such as The Crowdfunding Success Guide featured below) and targeted outreach for press coverage, including an article in the Financial Post. I enjoyed bringing my social media savvy, and hands on marketing experience, to the work place. FundRazr is growing rapidly and continues to be one of the most innovative crowdfunding platforms in the world.Awards:BCTIA - Most Promising Start-Up Vancouver Award of Excellence - Innovation

ChattBack is a text based service that allows customers to text their compliments, complaints and suggestions anonymously to a business that subscribes to the service. The business can then either reply to the message, or set an auto-reply to let the customer know they received their feedback and to provide links to social media or promotions.From the initial concept, Chattback was developed, including the name, logo’s, marketing materials and website, in over a 3 month time period. My primary responsibility was the development and launch of the strategic marketing campaign that created a strong foundation for the company to grow. My responsibilities also included developing and implementing sales enablement strategies and determining our ideal market segments.The company is now operating to 100’s of businesses across the US, Canada, and the UK. ChattBack has had press coverage ranging from TV to tech blogs. The company has leveraged their strong relationships with current clients to continue to grow within the ideal segments.Check out Chattback at www.chattback.com

I was hired as part of a trial for the new position of 'in-house marketing director' focusing on the busy downtown locations of Earls Restaurants. I was responsible for the social networking sites and integrated marketing campaigns that drive brand identity and engagement. As part of the Earls team I planned and coordinated marketing events and increased sales based on seasonal promotions. This included the design and production of materials for regional and in-store initiatives. I worked closely with the GM and Corporate to secure proper staffing, budgets, and sponsors. I planned, and hosted, the Seattle Seahawks Training Camp Preview Party in coordination with Earls Corporate, Seattle Seahawks, and Labatt sponsorships. This event included print promotional material as well as social media, contests, partners, and VIP clients.