George Lyons Email & Phone Number

Franklin, Tennessee, Us

In this role I create and manage comprehensive marketing strategies and campaigns, from ideation to implementation in both creative and logistical project management work.-Manage and coordinate new marketing campaigns, from initial research and ideation, through to final delivery and optimization. -Creating email campaigns and automated sequencing flows, with segmentation logic, A/B testing and external integrations. -Optimizing existing campaigns and initiatives for clients. This often includes developing new content or assets and adjusting campaign logic and sequencing. -Creating video, both 2D & 3D, and capturing/editing raw footage for social campaigns, digital advertising, ecommerce support, events and product launches.-Creating graphics and visual designs for digital marketing and print advertising. From flyers, brochures and displays, to brand identities and visual design systems.-Collaborating with product managers and business partners to define product requirements, then taking this to develop UX & UI design concepts.-Creating video, both 2D & 3D, and capturing/editing raw footage for social campaigns, digital advertising, ecommerce support, events and product launches.

Chapel Hill, North Carolina, Us

Worked in a B2B consultancy capacity, where I developed client email strategies & automated systems to create new business opportunities and prospect generation.-Developed B2B email marketing programs, including content promotion and newsletters, automated programs, and targeted persona-based campaigns.-Conducted extensive A/B, multivariant testing with audience & segmentation splits to optimize campaigns.-Managed and coordinated complex marketing campaigns and projects, from ideation, implementation, analysis and optimization.-Implemented persona-based lead scoring systems for advanced segmentation structures, and to trigger targeted email campaigns for MQLs, SQLs and other dedicated segments.-Met with clients and stakeholders to deliver monthly engagement and strategy reports. This included results, impact on pipeline, along with performance insights and recommendations.

Camberley, England, Gb

Initially working as an International Content Producer where I specialized in design and video production for the global marketing team, my role developed into an email marketing & ecommerce focus.-Worked directly with product design, sales & supply chain teams, as well as external agencies & partners to create print and digital materials including flyers, brochures, displays and presentations.-Collaborated with international product & manufacturing teams on product development, testing and packaging design.-Edited and produced video for social campaigns, product launches, events & presentations, ecommerce support and in-store displays.-Owned the creation of our bi-annual global catalogues for all key international markets. This included working with an external agency to coordinate projects, photoshoots, asset creation and market-specific sales & marketing collateral.-Oversaw the email marketing initiative, including creating email templates, automated campaigns, and sequencing logic.

Guildford, Surrey, Gb

After completing a Digital Marketing Apprenticeship, my role further developed into a creative content focused position, with wider marketing support as needed, which included:-Recorded, edited and distributed video interviews, case studies, event highlights and animated videos for social content, as well as to aid our sales team with promotional and education material for existing and prospective customers.-Created print and digital designs for adverts, leaflets, technical guides and banners across EMEA territories.-Coordinated web projects with a third-party design agency, and created supporting assets and designs material for the websites.-Oversaw the management of social media channels as well as created original content and a publication schedule for key platforms.-Designed and maintained segmented email marketing campaigns and strategies, and reported on engagement and performance data to our technical, sales and leadership teams.