Shell Energy, Naskila Casino, YMCA, CenterpointEnergy, Jungheinrich

Blue Cross Blue Shield

Brand evolution development for RTIC Coolers.

Accounts: Minute Rice, Success Rice, Waste Management, Direct Energy, Phillips 66, SunShare Community Solar and Windstream

Created a visionary user web experience for patients and doctors to connect out-of-network. Using consumer insights, intuitive interface and unique design elements, I led the team in reevaluating and challenging standard practices in medicine for a better user experience.

Accounts: Jockey, Clorox, TropicanaCreated and managed strategic integrated campaigns for Jockey in an effort to contemporize the brand. It was a major accomplishment in terms of repositioning and vitalizing a heritage brand that had struggled for a long time to find a singular and relevant voice across its product portfolio.

Accounts: American Airlines, Discover Network, Perot Museum of Nature & Science.Inspired a marketing vision of what the new Perot Museum of Nature & Science might inspire within the minds of curious children, and ultimately reached our donation goal three months ahead of schedule. Defined worldwide acceptance for Discover Card by implementing integrated campaigns. Made New York feel the experience of travel with an American Airlines subway takeover.

Accounts: Butterball, Dr Pepper, MADD, Ellington Fans, High Plains Bison, DaltileThree-year creative lead on Butterball, Ellington Fans, and MADD – clients whose advertising campaigns all resulted in significant increases of client revenue, positive consumer perception, and agency awards. For example, every Ellington Fans ad earned a consumer recall Index above 120 in Metropolis Magazine. (Index of 100 = Average. Index of 110 = Excellent)

Accounts: Cameron Oil, GMA Camouflage, Stewart & Stevenson, PetrosysImplemented the agency’s first professional print production guidelines, resulting in greater internal efficiency and less mistakes at the printer.

Responsibilities: Designed and produced Manga books for the publisher, ADV FilmsLearned the standards for print production, digital retouching, and book publishing. These skills help me to this day.

This is the agency where I cut my teeth and was allowed to make a lot of mistakes so that I don’t have to make them any more.