George Farah Email & Phone Number

Sydney, New South Wales, Australia

Responsible for channel sales in ANZ for the Snare cybersecurity product suite, Snare is a highly scalable platform of Centralized Log Management and Security Analytics products designed enhance your SEIM, reduce costs and enable customers to detect and manage cyber threats in real-time and maintain regulatory compliance. It is used around the world by over 4000 customers across industries ranging from defence, financial services and manufacturing to government agencies, transport and retail.http://www.prophecyinternational.com/ (ASX: PRO)

Sydney, New South Wales, Australia

Managing a team of 15 BDMs working across Ingram Micro’s Cyber Security and Enterprise Software business with a focus on vendor sales and opportunity management. Vendors included: Fortinet, Trend Micro, Sophos, Trellix, Skyhigh, Proofpoint and SonicWall, VMware, Veeam, Nutanix, Super Micro and RedHat. The prime focus of my role was on performance management and goal setting, territory planning and regular 1-on-1 meetings.Key Accomplishments: - Margin over achievement in 2022 and 2023 - Outstanding Staff survey results – particularly in Performance Management, Innovation and Career Development- 50% growth in Cyber Security Sales in 2023

Greater Sydney Area

Responsible for increase in Net Seat Adds and Increase Revenue of the Modern Workplace and Security portfolio, developing local and implementing global programs. Collaborating closely with partners to develop strategies to increase adoption and consumption of Microsoft Modern Workplace and Security services.Key Accomplishments: - Established Ingram Micro as the Security distribution leader for Microsoft 365 - Enabled the “Cyber Security Expert” program to enable MSP and to establish Cyber Security best Practices.- Ran several webinars and workshops on Microsoft Security and Collaboration

Sydney, Australia

Within this role I managed a portfolio of accounts to achieve long-term success. I was also tasked with targeting new accounts in the APAC region. Delivered quarterly business reviews. I recommended methods to improve sales performance and identify growth opportunities. Worked closely with US team to launch new products in APAC including marketing automation, AI assistant and payment systems. Worked with customers across the Asia Pacific including, Taiwan, Singapore Honk Kong and Thailand.Key Accomplishments: - Re-engaged and reassigned several clients under new contracts.- Retained a client worth $1M, after severe relationship damage. - Mentored several sales and sales ops staff

Sydney, Australia

Software Startup. Held accountable for sales, marketing and product development. Supervised the outsourced software development team for machine learning/AI cloud selector tool. Recruited internal development team. Managed key customer – Telstra. Conducted sales to IT distributors. Applied interactive business processes to develop sales opportunities. Presented sales, revenue and forecasts to founders and customer advisory board. Key Accomplishments: • Met contract deadlines with Telstra and delivered (MVP) product within the defined timeframe.• Created a sales pipeline value of $10M.

Sydney, Australia

Drove and influenced Telstra SaaS / Multi-Cloud (Public and Private). Managed security services sales strategy with SME and mid-market customers. Led sales effort with sales teams and channel partners to provide solutions to customers. Manged service providers to improve the quality of systems and streamline business processes Performed tasks within a virtual team environment. Vendors represented include Microsoft Office 365/ Azure, IBM Softlayer, AWS, VMware, CIsco and Symantec.My key accomplishments include: • Established new business solutions in conjunction with partners.• I achieved sales targets by 106% fiscal year 15/16, 115% fiscal year 14/15, 142% fiscal year 13/14, 93% fiscal year 12/13, and 109% fiscal year 11/12.

Taiwan / Sydney

Formed a sales team to develop e-commerce business in the Asia Pacific region for software, gaming, and consumer electronics verticals. Focused business on Taiwan, China, Japan, Singapore, and ANZ. Established sales presence in Taiwan, Australia, and Japan. Established and implemented strategic plans to achieve sales targets and expand client base. Provided sales reports to VP of Sales, based in Germany.Key Accomplishments: • Obtained 1st hardware sale to a hardware vendor in Asia Pacific.• Generated 143% revenue in 2009.• Attained 107% revenue in 2008.

Sales Director for the distribution of Internet Security, Back up and Mobile Security Products into the Consumer Markets in the APAC region

Sydney, Australia

Responsible for Sales, Marketing and Support functions for the Consumer business. Growth of Service Provider and Consumer Revenue and new distribution channels. Management of Telstra managed services account. Managed major Alliances – inc. Cisco and Microsoft and developed business strategy to identify future areas of growth.Awards and Major Achievements:• Received the Trend Micro “Value Award for Change” in 2005. • Received 2 Chairman’s / President’s Club awards for revenue achievement in 2004 (162%) and in 2005 (124%)• Won the Digital River “Best International eCommerce Strategy” based on revenue achievement of our online business outside the US for 2005.• 13 consecutive quarters of target achievement at Trend Micro.

Sydney, Australia

- Global Knowledge Network Australia - Corporate Sales Manager - CommSoft Australia - Channel Sales Manager - Clarity International - Account Executive - Telco, Aust & NZ

Sydney, Australia

Achievement of Channel Sales and OEM targets and establishing new reseller partners. Development of Aust/NZ Channel & OEM sales plan. Management of the support team for the Asia Pacific region (except Japan/Korea)Development of Professional Services business in Aust/NZ. Team of 7 staff.

Sydney, Australia

Business development of IT, eBusiness and traditional management consulting services to a small portfolio of key accounts within financial services. Sale of Co branded solutions with Cisco, Microsoft and Oracle and traditional management/ IT consulting services. Accounts: Commonwealth Bank and St George Bank.

Sydney, Australia

Roles included- Account Executive (1991-1995)- Sales Training Manager (1995 - 1997)- National Partner Manager (1997 - 2000)

Postgraduate Diploma In Management, Management Of Business Administration

Level Iii, Executive Coaching