In my view, being an effective B2B product manager in hypergrowth environments comes down to change agility and innovative thinking. By viewing product vision through a top-down lens, I capitalize on every opportunity to maximize end-user experience, making it easier for organizations to do business every day.Commencing my career in software development, I later built on this deep technical understanding in product management roles, acquiring sound people leadership, strategic planning, and commercial capabilities. Today, as a Product Manager with Rokt, I leverage this breadth of expertise, sharing my learnings and eliminating roadblocks to deliver innovative new products and features that reflect end-user voice.Collaborative by nature, I am at my best when nurturing stakeholder relationships throughout the organization, working with others to ideate and execute creative strategies that open doors to new markets. As a product leader, I am ably supported by teams of talented global resources who are empowered with the tools, training, and mindset required to deliver outstanding results.Recently, I have elevated the performance of the Rokt eCommerce Integration function to new levels, creating and launching a new attribution mechanism that enabled growth within untapped Japanese and European markets. Additionally, I ideated and implemented the organization’s first machine learning data classification model, classifying clients' product category data for usage as a feature in Rokt's relevancy models.