George Fitzgerald Email & Phone Number

Sydney, New South Wales, Australia

In this product management role with an integration specialization, I work in partnership with technical, business, finance, and marketing functions to define future product vision, roadmaps, and strategies. An exciting aspect of this role has been leading the alignment of multiple product teams and business stakeholders to co-develop core data objects that will further the organizational vision to enhance machine learning models, analytics, reporting, and targeting capabilities. Additionally, I have driven an assertive product enhancement agenda, rationalizing integration processes and elevating working methods, reducing costs whilst simplifying how our eCommerce partners interact daily. ♦ Achieved feature parity with Google and Facebook, implementing new advertiser targeting options;♦ Detected a loss of USD$20m across the Rokt network, recovering lost revenue of USD$200k in just three months;♦ Instrumental in generating a USD$3m p.a.in revenue, unlocking 100’s of integrations, and securing a new client; ♦ Boosted standardized network data fill rates from 10% to 85%; ♦ Realised USD$5m p.a. in revenue, building integrations into Google Tag Manager, Adobe, Tealium, and Segment;♦ Played a major role in enabling international expansion, enabling the seamless integration of conversion data;♦ Increased email responses from new leads by 5%, ideating and launching a pre-sale revenue calculator tool;♦ Achieved an annual revenue uplift of USD$4m, implementing the first machine learning data classification model.

Brisbane, Queensland, Australia

This position afforded me the exciting opportunity to lead the ideation, design, development, and launch of the AEC’s flagship product, “DataAU,” enabling the organization to successfully penetrate the government-based economic consultancy domain with a unique product offering. To deliver on my remit, I conducted extensive research, generating the economic and socio-demographic data required for policy and planning development and collaborating with Marketing, Sales, Design, and Engineering teams to bring the vision to life. Throughout, I was supported by a team of four direct reports and a broader team of five. I am particularly proud that due to our efforts, AEC secured pre-release contracts with 15 local government entities.♦ Supported the Townsville local government to attract foreign investment, creating an investment attraction tool; ♦ Realised 10x efficiency gains and recouped $1m p.a. in labor costs, finalizing an internal data profiling tool;♦ Enhanced external brand presence, embedding consistent online branding and messaging.

Brisbane, Queensland, Australia

Throughout my university study (2015-2018), I worked part-time with Hannah Direct in a people leadership role, managing a team of six sales representatives to achieve daily, weekly, and monthly sales targets to generate revenue and enable further localized business growth.

Townsville, Queensland, Australia

Under the guidance of a senior software developer, I was tasked to develop new product communication protocols and features. During this period, I was instrumental in enabling the Code Valley system to build software with optimized memory management by incorporating complex data structures such as Linked Lists and HashMaps and implementing TCP communication.

Bachelor'S Degree, Mathematics And Computer Science, High Distinction

Master Of Business Administration - Mba, Business Administration And Management, General, A