o Managed Field Marketing, to align GTM plans, Quarterly Marketing plans , budget management, MQL resulting in Marketing sourced pipeline. o Over achieved MQL and pipeline targets for consecutive 4Qs at 120% and MQL targets at 130% o Close engagement across Sales, Channel Partners, Sales Development team (SDR) and ISR team to drive new pipeline and accelerate pipeline for region through data driven next steps.o Content Syndication, Social Media Marketing and Account base Marketing to drive top 30/ Named account targets across the regiono Q2 achievements - US$2.8Million in pipeline generated through a series of Virtual Round tables and webinars targeting key persona within BFSI, Logistics & Supply chain, Govt, Healthcare Manufacturing.o 1st Marketing hire in Singapore during start up, Managed cross regional PR and Communications with agency for 3Qs delivering more than 120% of target pipeline

o Overall Asia Marketing lead, identifying, designing, planning, delivering, monitoring, and enhancing partner marketing programs and initiatives in line with business objectives, driving joint plans with Cloud practice leads, Digital Practice leads and Enterprise Sales leaders to drive joint GTM with AWS, MSFT, Akamai.o Manages the overall Marketing GTM strategy, execution and measurement of all Partner market-ing campaigns, develops marketing materials if needed, and interacts with, and analyzes reports Salesforce CRM and Marketo marketing automation systems.o Involved in developing integrated campaigns to structure overall key messaging and tactical exe-cutions vie both Digital (LinkedIn Sponsored content; Programmatic Display tactics,); Roundtable events and Cloud specific industry forums. o Hands on experience with Reverse Waterfall methodology by Sirius Decisions to manage lead to pipeline to close/won.

o Part of the Asia Pacific leadership team, where I developed the Marketing strategy jointly with the Sales organisation to deliver the US$24M software licences goal in Pacific, China, HK, ASEAN, India and Japan. o Managed & delivered Sales qualified leads which resulted in pipeline development, and close-won revenue. o Extensive use of SFDC for lead management, from MQL, SQL and pipeline generation to close-won progress. o Constant engagements with Global Product Marketing, corporate communications and IMC teams to plan and execute Insurance and banking roundtable events in region, product launches and customer roadshows. o Experience working on Reverse Waterfall methodology by Sirius Décisions to manage lead to pipeline to close/won.o CRM usage: Manage campaign tracking/optimization SFDC and marketing automation to track marketing progression and ROIo Digital Strategy: Use of Social Media, Search, website optimisation, Video, keyword, to drive campaignsAchievementso Launched a series of top notch ‘Customer Experience and Digital transformation’ roundtables targeting retail banks and private wealth management ; AML and Financial Crime rountables, that generated 20% leads that were interested to know more and in assess of 15% pipelineo Planned and executed a 1st ever Asia Pacific Partner Conference 2016 with 100 over partners attending, 3 key notes and 10 over product and technology tracks over 2 days. o Planned and executed a pan regional campaign to launch The Personalised Interactive Video solutions resulting in 10% marketing closed-won revenue FY15, with pipeline in access of US$1.8M.

o Led critical strategic and tactical marketing for Infor in Asia Pacific and directed integrated marketing which include display, paid search, social media, webinar strategy and CXO event execution.o People Manager, with 4 Marketing and 6 Business development Reps.o In charge of regional marketing budgets and hiring budgeto Localise product/solution messaging for respective countries across Asia Pacific for all customer facing marketing materials, including emails, data sheet, marketing programs and case studies.o Part of regional leadership team, working with regional sales leaders to map out quarterly business objectives and marketing plans to support growth in-country and regiono Manage end to end campaign tracking/optimization vie Silverpop marketing automation and SFDC for tracking of all leads till closure.Achievements¬ Planned and executed integrated ‘Infor on the Road; series of roadshows 3 years in a role across the region through an integrated strategy: social media including FB, Twitter, e-marketing banner ads, and traditional telemarketing. Achieved a total attendance of >1200 across 5 countries consistently.¬ Overachieved with US$500K in closed revenue from marketing in FY2011 through 2013.¬ Drove joint Channel Partner and alliance programs, Channel partner summits in 2010 - 2013 for lead generation generating 40% of the total revenue from indirect channels.¬ Joint GTM with IBM as platform partners and VARs vie MDF management.

o Managed an annual budget of US$1.1Million budget which included OOH, ABL and eventso Planned/Executed a series of tactical demand generation activities through print and online, focusing predominantly on the ASEAN home and small business segmento Supported Channel Marketing Manager to plan and execute direct marketing and point-of-sales collaterals for Lenovo exclusive stores and retail outlets;o Directed Ogilvy Advertising team to develop all direct marketing and Point-Of-Sales collaterals for Asean countriesAchievements¬ Launched the Lenovo S 10 Netbook in ASEAN markets (Singapore, Malaysia, Philippines, Indonesia, and Thailand) through tactical point of sales materials (channel support), online S 10 brand activation campaign, print ads and TVC.¬ Introduced and executed the partner and reseller events to educate and created massive awareness of the Lenovo range of notebooks.

Achievementso Successfully Launched a new logo acquisition program which accelerated 83 hot leads (6%) with sales worth US$ 500,000 in incremental revenue per quarter across six countries (India, Thailand, Taiwan, Singapore, Indonesia, Malaysia)o Identified key business pain points, to develop a thought leadership series “CXO Innovation”. This involved crafting solutions messaging that cuts across both the PC, notebooks; server and storage together with Alliance software applications and global services.o Planned and launched “Privilege," a monthly solutions guide brochure which included content messaging and positioning in the respective Asia Pacific countries, for selling solutions together with Product Specialist and in-country business teams. This solutions guide saw healthy quarterly revenues in excess of US$ 844,000 per quarter with a monthly sales conversions rate of 2-3%.o Over-achieved entrant call demand targets (101%) through direct and mass marketing programs (online and offline). This included what to merchandise weekly on the dell.com site, what product bundles to place both on the Direct Marketing and online and making a daily analysis of hit rates, click through and conversionso Over achieved ‘as sold units’ at 106% against targets, resulting in USD 9.8 million in revenue attainment in FY06 Q3-4.

Achievements o Marketing strategist for region and lead a team of 3 managers to launch an integrated loyalty website, including a regional two-tiered online loyalty program/portal for Singapore, Malaysia & Philippines and Philippines to sales from customer quarter on quarter. This included account mapping and planning for various levels of customer sales targets and loyalty program incentives (2 tier: top management and individual incentives).o Directed the production of annual RS components catalog, as well as product brochures and data sheets.o Led a customer segmentation work, based on average customer spends (share of wallet) vs total revenue.o Key Representative in the RS global Marketing Communications conferences held in the UK annually.