George Gad Email & Phone Number

Greece

Greece

✓ Head of the digital marketing team (6pl).✓ Oversee the design and delivery of email, SoMe, and CRM campaigns.✓ Oversee the operations of all in-house digital media platforms: mom-tag.com, myparenthood.gr, babyspace.gr, pharmacoupons.gr, ladiesbook.gr, mybabywinner.com✓ Report on media traffic, google analytics and propose appropriate marketing strategy modifications.✓ Handle and allocate marketing budget across all platforms✓ Oversee corporate communication on SoMe.… Show more ✓ Head of the digital marketing team (6pl).✓ Oversee the design and delivery of email, SoMe, and CRM campaigns.✓ Oversee the operations of all in-house digital media platforms: mom-tag.com, myparenthood.gr, babyspace.gr, pharmacoupons.gr, ladiesbook.gr, mybabywinner.com✓ Report on media traffic, google analytics and propose appropriate marketing strategy modifications.✓ Handle and allocate marketing budget across all platforms✓ Oversee corporate communication on SoMe. Additional responsibilities:✓ Lead the development and branding strategy of new products and services.✓ Handle TENA key marketing account. Tenasynseola.gr CRM project.Achievements and highlights:▲ 2021 | Successfully implemented corporate rebranding▲ 2021 | Successfully launched myparenthood.gr▲ 2022 | Successfully launched momtag.gr Show less

Greece

✓ Handled regional key accounts (P&G, Reckitt Benckiser, Nestlé), planned and executed large D2C/BTL campaigns e.g. POME Pampers & Dettol. ✓ Assigned to establish and supervise the company’s local office in Beirut (business operations, recruitment, financial & legal issues).✓ Supervised operations & project P&L’s in Egypt, Lebanon & Jordan, drafted reports and statistics, and reported to headquarters.✓ Pitched proposals, and drove budget negotiations & SLAs formulation.✓… Show more ✓ Handled regional key accounts (P&G, Reckitt Benckiser, Nestlé), planned and executed large D2C/BTL campaigns e.g. POME Pampers & Dettol. ✓ Assigned to establish and supervise the company’s local office in Beirut (business operations, recruitment, financial & legal issues).✓ Supervised operations & project P&L’s in Egypt, Lebanon & Jordan, drafted reports and statistics, and reported to headquarters.✓ Pitched proposals, and drove budget negotiations & SLAs formulation.✓ Provided feedback for babyspacearabia.com content strategy.Achievements and highlights:▲ 2019 | Won Nestlé Cerelac rolling contract for Egypt▲ 2017 | Negotiated and successfully adjusted salaries, marketing budgets & account contracts due to severe inflation rates in Egypt (over 25% annually).▲ 2015 | Increased Egypt's Quarters revenues by 90% due to efficient guidance and management.▲ 2015 | Won P&G Pampers POME contract in Lebanon Show less

Egypt

✓ Oversaw the development of Pampers’ POME Sampling Program.✓ Handled Egypt’s key marketing accounts (P&G & Reckitt Benckiser), planned and executed large D2C/BTL campaigns.✓ Assigned to establish and operate the company's Regional Office in Cairo (business operations, recruitment, financial & legal issues).✓ Provided feedback for babyspacearabia.com content strategy.Additional Responsibilities:✓ Developed Egypt’s business and sales quarterly plan and liaise with the… Show more ✓ Oversaw the development of Pampers’ POME Sampling Program.✓ Handled Egypt’s key marketing accounts (P&G & Reckitt Benckiser), planned and executed large D2C/BTL campaigns.✓ Assigned to establish and operate the company's Regional Office in Cairo (business operations, recruitment, financial & legal issues).✓ Provided feedback for babyspacearabia.com content strategy.Additional Responsibilities:✓ Developed Egypt’s business and sales quarterly plan and liaise with the company’s CEO and International Director.✓ Oversaw cash flow management, checked payments, managed operations, and participated in the balance sheets and yearly income statement preparations.Achievements and highlights:▲ 2014 | Won RB Dettol Egypt’s nationwide school program▲ 2013 | Successfully reach the annual goal of 900,000 sampled Egyptian mothers for the P&G POME Pampers program. The biggest in the region. Show less

Greece

✓ Designed and implemented D2C/BTL data driven marketing campaigns for major accounts i.e. Friesland Campina (NOYNOY), SaraLee (Proderm & Fissan), Chicco. ✓ Handled Imperial Tobacco Hellas key marketing account.✓ Assisted Balkans (Serbia, Bulgaria, Romania) business development team in proposals formulation.Additional Responsibilities:✓ Participated in the development of the online corporate communication plan (LinkedIn, Facebook, corporate website).✓ Reported on the… Show more ✓ Designed and implemented D2C/BTL data driven marketing campaigns for major accounts i.e. Friesland Campina (NOYNOY), SaraLee (Proderm & Fissan), Chicco. ✓ Handled Imperial Tobacco Hellas key marketing account.✓ Assisted Balkans (Serbia, Bulgaria, Romania) business development team in proposals formulation.Additional Responsibilities:✓ Participated in the development of the online corporate communication plan (LinkedIn, Facebook, corporate website).✓ Reported on the performance of digital marketing campaigns.✓ Assigned as a member of Babyspace.gr marketing team.✓ Participated in the development of internal digital projects.Achievements and highlights:▲ 2010 | Developed ITH account reaching a budget high.▲ 2010 | Planned and successfully executed Davidoff’s multi-channel loyalty campaign (microsite, SMS, call center, email, direct mail). Show less

✓ Assigned to represent Care Direct at quarterly meetings of the association.✓ Share local knowledge and insights concerning the data market.✓ Monitor association activities and expenses.Highlights:▲ 2021 | Represented Care Direct at the DNA conference in Zurich, Switzerland.

✓ Joined Demium 6 months acceleration program as a promising entrepreneur.✓ Weekly online sprints with the 10-pillar experts✓ Developed a startup strategy and action plan.Achievements and highlights:▲ 2021 | Pitched for a €100,000 initial investment on the startup plan developed during the 6 months period.▲ 2021 | Passed ideation-level approval

Master Of Science (M.Sc.), Marketing & Communication With New Technologies

Indicative Modules: ✓ Strategic marketing ✓ Advertising ✓ Consumer's behavior ✓ Research Methodology & Marketing Research ✓ Product.

Master Of Business Administration (Mba), Business Administration, Management And Operations

Indicative Related Modules: ✓ Management of People & Organizations ✓ Advanced Quantitative Methods for Managers / Econometrics ✓ Financial.

Bachelor'S Degree, Applied Mathematics

Indicative Modules: ✓ Theoretical Mathematics (Analysis & Algebra) ✓ Statistics ✓ Computing & Software Development ✓ Business Oriented.

High School, Physical Sciences, 18.3