Jorge Gonzalez Email & Phone Number

Miami, Fl, Us

Miami, Us

Ft. Lauderdale, Fl, Us

As Senior Director of Ecommerce, my colleague and I developed a comprehensive 5-year business plan aimed at establishing an integrated Parts eCommerce platform. This initiative included strategizing and roadmapping to optimize retail sales channels for OE and Aftermarket parts fulfilled by AutoNation dealerships nationwide and 3rd party WD’s, targeting a substantial share of the $299B US Parts market by 2027.Upon board approval of the business plan, I led efforts to build an internal team of analysts, marketplace managers, and catalog managers, while forging strategic partnerships with key vendors.I held weekly cross-departmental meetings to ensure alignment of accounting, operations, marketing, customer service, HR, IT, and third-party vendors with organizational goals and departmental requirements.Following the platform launch, I directed my efforts towards enhancing website performance, increasing add-to-cart sessions, optimizing conversion rates, and driving higher levels of engagement. Concurrently, we're working on expanding our market reach through additional marketplace channels and continuing to refine our Aftermarket product catalog.Managed oversight of critical KPIs, consistently enhancing product detail pages, add-to-cart rates, average order values, checkout abandonment rates, and conversion rates through rigorous live A/B testing initiatives.I crafted monthly board reports and weekly updates for the COO at AutoNation, delivering essential insights for executive decision-making. I maintained direct reporting to the COO throughout the project lifecycle.Project: www.AutoNationParts.com

Miami, Us

Nebhub is an "All in One" SaaS Technology platform that seamlessly integrates B2B & B2C E-Commerce with a comprehensive suite of SaaS solutions including ERP, CRM, HCM, SCMS, Help Desk, Marketing, Education, Site Development, Site Builder, POS, and Reporting & Analytics, all accessible through a unified user interface. As CIO at Nebhub, my responsibilities included:> Setting the overall product and infrastructure strategy, aligning with business objectives and market demands.> Developing product specifications, refining them through rigorous analysis and customer feedback.> Continuously researching and implementing enhancements to optimize features and user experience.> Collaborating with cross-functional teams including design, development, and QA to ensure the daily delivery of high-quality code.My tenure as a seasoned CIO is marked by significant achievements:> Designed, developed, and hosted 200+ e-commerce websites, serving 150k daily users, and generating annual revenues exceeding $44M.> Led a diverse team of 20+ product managers, designers, developers, QA professionals, and cloud engineers both offshore and inshore, fostering a culture of innovation and excellence.> Directed long-term roadmaps, product delivery, and managing the (SDLC) from inception to launch.> Leveraged 15+ years of project management expertise to ensure feasibility, timelines, cost efficiency, and optimal team dynamics.> Served as a liaison between board members, C-level executives, and technology teams, translating strategic visions into actionable plans and implementations.My career is defined by a steadfast commitment to integrating cutting-edge technology with business imperatives to drive operational efficiencies, elevate revenue streams, and cultivate enduring customer relationships.Industry Expertise:AutomotiveBeautyEducation FintechFitnessLegalLogisticsRetail

Denver, Colorado, Us

As Chief Information Officer (CIO) at Amazing Lash Studio, I spearheaded the IT department's strategy and objectives to facilitate rapid and secure franchise scaling.Key accomplishments include:> Facilitating the awarding of over 600 franchise licenses across 27 states within four years, propelling the company to #64 on the list of fastest-growing companies.> Selecting and implementing technology solutions that streamlined internal operations and maximized strategic advantages.> Designing and customizing technological systems and platforms to enhance customer experience.Leading the roadmap and implementation of new systems, providing guidance to IT professionals and other stakeholders.> Authorizing the purchase of technological equipment and software, and forging partnerships with IT providers.> Overseeing the technological infrastructure, including networks and computer systems, to ensure optimal performance.> Developing a global technology platform for managing daily back-office operations, POS, and supply chain software.I reported directly to the founder, CEO, and CFO, playing a pivotal role in aligning technology initiatives with business objectives and operational excellence.

Plano, Texas, Us

European Wax Center (EWC) has risen as the 56th fastest-growing franchise in the US, with Jorge Gonzalez pivotal in its journey. By 2015, EWC served 7.7 million guests, completing 3.9 million bikini waxes and 2.4 million brow waxes. The franchise now boasts 750+ awarded locations nationwide, over 500 operational.Jorge Gonzalez led EWC's IT strategy overhaul, managing a team of 1 IT Director, 8 Help Desk Personnel, 10 Developers, 1 Project Manager, and coordinating with 2 Technology Vendors and Medline across 4 warehouses, with an annual budget of $3 million.Under Jorge's guidance, Kaseya was implemented, standardizing a nationwide network managed from corporate HQ. This included a technology package with pre-configured gold images for seamless connectivity and enhanced IT oversight.Jorge also deployed an intranet integrating ERP, B2B eCommerce, CRM, Help Desk, Marketing, HCM, and Education modules for 500+ franchises, linking to SCMS via EDI for operational efficiency.He spearheaded the creation of EWC's Online Reservation System (ORS), leading a team to develop a cloud-based platform integrating with POS systems via API, improving customer experience and reducing costs.Accomplished Projects:https://locations.waxcenter.com/ https://reservations.waxcenter.com These platforms showcase EWC's efficiency and accessibility, bolstered by Jorge Gonzalez's transformative IT initiatives, reinforcing EWC's leadership in franchising.

Miami, Florida, Us

Admark, founded in 1998, is a digital agency specializing in branding, digital marketing, and technology integrations across diverse industries such as automotive, education, fitness, franchises, logistics, healthcare, real estate, and legal sectors.My role focused on delivering scalable technologies to enhance efficiency and add value to clients. Our services include global technology strategy, design, planning, requirements definition, resourcing, budgeting, project management, workflow development, API & EDI connectivity, and implementation of Enterprise Business Management platforms like ERP, CRM, HCM, SCMS, and Help Desk systems.I led efforts in understanding client needs, formulating strategic approaches, defining project requirements, overseeing resource acquisition, and ensuring successful project delivery in collaboration with project managers and development teams. Rigorous due diligence ensured projects launched on time and met business requirements, maintaining our commitment to excellence and client satisfaction at Admark, Inc.Admark transformed the $680 billion automotive aftermarket industry with a pioneering eCommerce platform developed between 2002 and 2004. Recognizing our expertise, General Motors (GM) engaged us in 2005 to create a B2B platform enabling dealers to sell aftermarket parts and manage supply chain logistics.Under Jorge Gonzalez's leadership, we presented a compelling strategy at GM headquarters, securing the project within two days. Since then, Admark has developed over 200 eCommerce websites generating annual sales exceeding $44 million. Explore a few iour Automotive E-commerce websites:ACSchnitzer: https://www.acschnitzer-us.com/Techart Tuner Source: https://www.techart-tunersource.com/EBC Brakes: http://www.shopebcbrakes.com/Discount Auto Parts: www.discountautoparts.com Forgeline: https://www.forgeline.com/ This underscores my dedication to innovative digital solutions across the automotive industry and beyond.

Bachelor Of Business Administration - Bba, Business Administration, Management And Operations

Graduate Degree, Business Administration, Management And Operations