Evp, Chief Digital Officer
Current
Aug 2023 - Present
AeroLeads people directory · profile
George Hanson Email & Phone Number
EVP, Chief Digital Officer at Mattress Firm I Global Direct to Consumer Retail Leader I Board Member I Advisor to Tech Companies
at
Mattress Firm
1 work email found
@panerabread.com
5 phones found area 614, 410, and 551
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
EVP, Chief Digital Officer at Mattress Firm I Global Direct to Consumer Retail Leader I Board Member I Advisor to Tech Companies
Location
Greater Boston, United States, United States
Who is George Hanson? Overview
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Quick answer
George Hanson is listed as EVP, Chief Digital Officer at Mattress Firm I Global Direct to Consumer Retail Leader I Board Member I Advisor to Tech Companies at Mattress Firm, based in Greater Boston, United States, United States. AeroLeads shows a work email signal at panerabread.com, phone signal with area code 614, 410, 551, and a matched LinkedIn profile for George Hanson.
George Hanson previously worked as EVP, Chief Digital Officer at Mattress Firm and Member Board of Directors at Sleepscore Labs. George Hanson holds Mba, Management from University Of Wisconsin-Madison.
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Email format at Mattress Firm
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{first}.{last}@panerabread.com
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Profile bio
About George Hanson
Digital & direct to consumer retail executive with extensive domestic and international P&L leadership experience. Proven results in driving revenue growth across merchandising, marketing, technology, new market & new channel entry initiatives within specialty apparel/footwear/accessories retail and the fast casual restaurant industry; and across digital, direct, and retail channels. Trusted people leader known for leading and developing cross functional teams in a collaborative, positive and shared purpose environment.-Over $3B in digital revenue accountability--approx 50% of total system sales. -P&L responsibilities for direct to consumer businesses up to $1.4B+ and teams up to 7,000+-Experience leading both start-up and core businesses within established specialty retailers in both high growth and turnaround environments.-Balanced skill set across digital commerce, merchandising, marketing, inventory management, operations and technology.Core Competencies: General Management, Digital Commerce, Retail Stores Channel Leadership, Omni-Channel Organizational Transformation, Strategic Planning, International/In-Country Leadership, Merchandising & Inventory Management, Digital & Direct Marketing, Trusted People Leader.
Listed skills include Merchandising, E Commerce, Multi Channel Marketing, Direct Marketing, and 37 others.
Current workplace
George Hanson's current company
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17 roles
George Hanson work experience
A career timeline built from the work history available for this profile.
Member Board Of Directors
Current
Aug 2024 - Present
Member, Google Retail Advisory Council
Current
Sep 2015 - Present
Av Expert
Current
Oct 2021 - Present
Svp, Chief Digital Officer
Lead our Digital Commerce, Loyalty Membership and Marketing, Subscription, and Gift Card businesses.Responsible for $3B in digital sales (50% of system) across our portfolio of digital properties (web, app, in cafe kiosk, and B2B catering site). Drive our Digital Experience strategy and roadmap and improving both our guest and associate experience with.
Dec 2019 - Aug 2023
Member, Retail & Travel Advisory Board
Jul 2020 - Jul 2023
Vp North America E-Commerce And Retail
P&L Responsibility for the North America (US and Canada) Direct To Consumer business including Digital, Full Price Retail Stores, and Outlet Stores. Teams included Retail and Digital Merchandising, Visual Merchandising, Inventory Planning & Allocation, Store Operations, Real Estate.
Nov 2016 - Sep 2019
Vp North America E-Commerce
Mar 2015 - Oct 2016
Member, Digital Council
The Digital Council is a collaborative, networking group of digital leaders focused on the e-commerce, mobile and innovation functions in retail. These senior level experts from NRF member companies represent the breadth and diversity of the retail industry and give their time and knowledge to help advance their organizations, careers and the industry.
May 2015 - Aug 2019
Vp E-Commerce
General Manager/P&L Responsibility for Lane Bryant E-CommerceReporting directly to Linda Heasley, President and CEO, Lane Bryant. Member of the Lane Bryant Leadership Team (LBLT). Responsibilities include strategic planning, online merchandising, Ecom inventory planning, site operations, digital marketing, web creative/copy, ecom photo studio, user.
Oct 2011 - Feb 2015
Interim Managing Director, Lands' End Japan Kk
Core Responsibilities:-Based out of Yokohama (Tokyo) office-P&L responsibility for all aspects of Lands’ End’s Japan based multi-channel business. -Lead all in country teams including Merchandising, Planning, Digital and Offline Marketing, Creative, Business to Business, School Uniforms and Operations (Customer Service / Distribution Center), Finance, IS.
Feb 2010 - Oct 2011
Sr. Manager, International Strategy
-Project leader for the launch of Lands’ End France leading a cross functional team including managing directors of the UK and German businesses, merchandising, creative, operations, IS, legal, finance, sourcing and quality. Direct business included catalog and e-commerce channels.-Merchandising division P&L responsibilities for Lands’ End Japan. Lead the.
Mar 2009 - Feb 2010
Sr. Merchant, Retail
- Developed the merchandise strategies, category assortments, and buy quanities for the Women's, Mens, and Footwear divisions within Lands' End shops within Sears stores.-Manage the Lands’ End product assortment within.
- Lead cross functional team that includes planning, store allocation, sourcing/production, and visual merchandising. Also lead direct reports including a merchant and two specialists. Set the vision and direction for.
Oct 2007 - Feb 2009
Merchandise Manager
Oct 2004 - Sep 2007
Full Line Store Merchant
Oct 2002 - Sep 2004
E-Commerce Merchant, International E-Commerce
- Partnered with IS, Inventory, European Merchants, Internet Design, in-country International Marketing departments, and Management to meet financial, merchandising and operations objectives.
- Launched local language, local currency Italian, French and Irish Lands’ End e-commerce sites within a six week period. Determined retail pricing in three currencies for Lands’ End products. Developed and managed.
- Developed and executed online merchandising plans for five European Internet sites (UK, Germany, France, Italy, and Ireland. Exceeded sales and margin objectives every year.
- As project manager, delivered the following strategic internet projects on time and on budget:o My Virtual Model (MVM): UK, Germany, Japano Internet Search Redesign: UK, Germany, Japano MVM-Fit: UK, Germany
Nov 1999 - Sep 2002
Associate Inventory Manager
- Managed the product level forecasting tailored pant and dress shirt categories. Developed seasonal forecasting plans and managed production planning with manufacturing partners.
- Accountable for pre-season sales forecasting accuracy, in-season forecast adjustments.
- Managed the vendor production planning, delivery tracking, and in-stock levels.
- Partnered with product manager to develop buying, promotion, and liquidation plans.
Jan 1998 - Nov 1999
5 education records
George Hanson education
Mba, Management
University Of Wisconsin-Madison
Daf (Deutch Als Fremdsprache), (Munich, Germany) Intensive German
Goethe Institute (German Language Institute)
Bba, Marketing, International Business
University Of Wisconsin Oshkosh
(London, Uk) International Business, Marketing
University Of West London
Education record
Edgewood High School
FAQ
Frequently asked questions about George Hanson
Quick answers generated from the profile data available on this page.
What company does George Hanson work for?
George Hanson works for Mattress Firm.
What is George Hanson's role at Mattress Firm?
George Hanson is listed as EVP, Chief Digital Officer at Mattress Firm I Global Direct to Consumer Retail Leader I Board Member I Advisor to Tech Companies at Mattress Firm.
What is George Hanson's email address?
AeroLeads has found 1 work email signal at @panerabread.com for George Hanson at Mattress Firm.
What is George Hanson's phone number?
AeroLeads has found 5 phone signal(s) with area code 614, 410, 551 for George Hanson at Mattress Firm.
Where is George Hanson based?
George Hanson is based in Greater Boston, United States, United States while working with Mattress Firm.
What companies has George Hanson worked for?
George Hanson has worked for Mattress Firm, Sleepscore Labs, Google, Alumni Ventures, and Panera Bread.
How can I contact George Hanson?
You can use AeroLeads to view verified contact signals for George Hanson at Mattress Firm, including work email, phone, and LinkedIn data when available.
What schools did George Hanson attend?
George Hanson holds Mba, Management from University Of Wisconsin-Madison.
What skills is George Hanson known for?
George Hanson is listed with skills including Merchandising, E Commerce, Multi Channel Marketing, Direct Marketing, Catalogs, Customer Acquisition, Strategy, and Online Advertising.
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