Lead our Digital Commerce, Loyalty Membership and Marketing, Subscription, and Gift Card businesses.Responsible for $3B in digital sales (50% of system) across our portfolio of digital properties (web, app, in cafe kiosk, and B2B catering site). Drive our Digital Experience strategy and roadmap and improving both our guest and associate experience with industry leading solutions, features, and functionality. Teams include: Digital Product Management, UX, Digital and Loyalty/CRM Analytics, Loyalty & Subscription, CRM, Digital Performance Media, Gift Card.

P&L Responsibility for the North America (US and Canada) Direct To Consumer business including Digital, Full Price Retail Stores, and Outlet Stores. Teams included Retail and Digital Merchandising, Visual Merchandising, Inventory Planning & Allocation, Store Operations, Real Estate.

The Digital Council is a collaborative, networking group of digital leaders focused on the e-commerce, mobile and innovation functions in retail. These senior level experts from NRF member companies represent the breadth and diversity of the retail industry and give their time and knowledge to help advance their organizations, careers and the industry overall. Council members connect regularly through in-person meetings and events as well as through digital channels.

General Manager/P&L Responsibility for Lane Bryant E-CommerceReporting directly to Linda Heasley, President and CEO, Lane Bryant. Member of the Lane Bryant Leadership Team (LBLT). Responsibilities include strategic planning, online merchandising, Ecom inventory planning, site operations, digital marketing, web creative/copy, ecom photo studio, user experience, testing and web analytics. Collaborate and partner closely with all key functional areas within the brand.

Core Responsibilities:-Based out of Yokohama (Tokyo) office-P&L responsibility for all aspects of Lands’ End’s Japan based multi-channel business. -Lead all in country teams including Merchandising, Planning, Digital and Offline Marketing, Creative, Business to Business, School Uniforms and Operations (Customer Service / Distribution Center), Finance, IS, and HR. Operations: 200+ employees in the head office, call center, and distribution center.Primary marketing vehicles:-Online: Japanese language website, Mobile Commerce, Email Marketing, SEO, Paid Search, Strategic Partner and Affiliate marketing.-Offline: Monthly catalog mailings & new customer acquisition direct response advertising (newspaper, list exchange, direct mail).

-Project leader for the launch of Lands’ End France leading a cross functional team including managing directors of the UK and German businesses, merchandising, creative, operations, IS, legal, finance, sourcing and quality. Direct business included catalog and e-commerce channels.-Merchandising division P&L responsibilities for Lands’ End Japan. Lead the in-country Japan merchant team and direct the merchandising strategies for all divisions (Mens, Womens, Kids).

Developed the merchandise strategies, category assortments, and buy quanities for the Women's, Mens, and Footwear divisions within Lands' End shops within Sears stores.-Manage the Lands’ End product assortment within the 860 Sears full line stores. Partner with corporate teams to achieve sales, margin, and turnover objectives of the LE at Sears channel. -Responsible for Lands' End Men’s, Women’s, Footwear and Outerwear divisions (85% of total sales) in Sears stores.-Present products, themes and merchandising strategies to senior management and district management teams.-Analyze product selling trends and translate customer needs into product selection and merchandising plans. Determine inventory purchase quantities by style/color/size.-Partner with the Inventory Planning team to develop seasonal financial plans. Determine key item programs to ensure inventory team monitors and maintains appropriate in-store unit levels to support the sales plan. -Collaborate with Visual Merchandising, Creative, and Packaging departments to identify new product packaging/labeling and enhancements to existing products. -Train District managers on the product assortment. -Report product level sales and margin performance, inventory productivity.-Lands’ End liaison with the Sears Holdings and Sears Canada Merchandising organization. Responsible for Lands’ End/Sears integration process development/improvement, communication, and brand management with ten Sears buyers across four Sears Holdings and Canada divisions. • Lead cross functional team that includes planning, store allocation, sourcing/production, and visual merchandising. Also lead direct reports including a merchant and two specialists. Set the vision and direction for our team and enable team members to perform their responsibilities, develop their skills, and succeed in accomplishing their objectives.

•Partnered with IS, Inventory, European Merchants, Internet Design, in-country International Marketing departments, and Management to meet financial, merchandising and operations objectives.•Launched local language, local currency Italian, French and Irish Lands’ End e-commerce sites within a six week period. Determined retail pricing in three currencies for Lands’ End products. Developed and managed relationship and processes for global translation services.•Developed and executed online merchandising plans for five European Internet sites (UK, Germany, France, Italy, and Ireland. Exceeded sales and margin objectives every year.•As project manager, delivered the following strategic internet projects on time and on budget:o My Virtual Model (MVM): UK, Germany, Japano Internet Search Redesign: UK, Germany, Japano MVM-Fit: UK, Germany

•Managed the product level forecasting tailored pant and dress shirt categories. Developed seasonal forecasting plans and managed production planning with manufacturing partners.•Accountable for pre-season sales forecasting accuracy, in-season forecast adjustments. •Managed the vendor production planning, delivery tracking, and in-stock levels.•Partnered with product manager to develop buying, promotion, and liquidation plans.