George Assimakopoulos Email and Phone Number
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George Assimakopoulos personal email
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I’ve worn many hats in my 25 year career – B2B and B2C marketer, ideator, strategist, researcher, project manager, search marketing expert, sponsorship consultant, social media advisor, entrepreneur, small business owner, teacher and coach. This broad expertise provides me with a unique perspective in managing multi-disciplinary teams across any business environment. I thrive on navigating complex challenges, and I've been told by many that I'm a natural problem solver.Although I've worked with (and for) Fortune 500 businesses throughout my career, I'm an entrepreneur at heart. My professional career has been an awesome journey (so far) and I've faced many challenges - each of which were excellent learning experiences. Speaking of learning, I regularly teach classes at The American University, Georgetown University and The University of Maryland on topics of tech media and entrepreneurship. I've been invited to speak at numerous industry events about data analytics, content marketing, and demand generation. Today I lead an outstanding team of insight & analytic experts at METRIC CENTRIC, LLC. Metric Centric is an advisory practice that helps businesses and organizations to better understand the marketplace through the analysis of key voice-of-the-consumer (VoC) market intelligence. If you want to learn more about my professional past, the organizations I associate with, or my extracurricular interests - read on through my LinkedIn profile. I enjoy meeting new business leaders everyday. So, don't be shy - reach out to me and lets connect through LinkedIn.
Metric Centric
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Founder & Managing PrincipalMetric Centric Jan 2018 - PresentPotomac, Md, UsMetric Centric is a data analytics practice that helps companies and organizations to better understand the marketplace for their businesses through the analysis of key market intelligence. By measuring and monitoring voice-of-the-customer (VOC) data, Metric Centric enables the understanding of marketplace perception and sentiment towards brands, products, services and competitors. To learn more, visit www.metric-centric.com What I Do There:- serving as the Managing Principal, I'm accountable for all go-to-market positioning, key revenue channels, competitive differentiation and product developmentSkills I'm (further) Developing:- entrepreneurship & startup culture- client services methodologies- delivery process workflow- enterprise level sales strategies- operational sustainability- long-term revenue growth- being a great problem solverMajor Milestones (to date):- Created an industry leading customer experience (CX) marketplace audit which is being used by private equity groups, B2B & B2C media agencies, universities, colleges, and federal/state level organizations and associations- Developed the most clever team of data engineers and analysts who love to study the voice-of-consumer and tell the story as to why people buy from businesses - and why they don'tGreatest Lesson Learned (so far):- As William Bruce Cameron said, "Not everything that can be counted counts, and not everything that counts can be counted.” To manage effectively, you need to measure the right things - those things that provide insight into what you're able to influence.
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Vice President Of Marketing Services & Client EngagementPenton Mar 2011 - Feb 2017New York, Ny, UsPenton was the largest privately held B2B media company in the US, providing content, digital solutions, events and marketing services across 5 industry sectors and 17 vertical markets. The company’s market leading media products provided the critical insight, analysis, and relevant connections needed by over 20 million business professionals who are advancing their fields. In November of 2016, INFORMA, LLP. acquired Penton, Inc. What I Did There:- During my tenure, I served as the VP of Client Engagement, VP of Marketing Services and the VP of Digital Services. I supervised a team of 53 marketing and media professionals to develop programmatic solutions, client engagement practices, and industry focused sales support. Together, we increased top-line revenue at an average of 18% each year from 2012 through 2016.Skills I Developed:- team leadership- P&L management- revenue generation & EBITDA recognition- needs-based (programmatic) selling - digital transformation- content marketing - content management systems (Drupal, WordPress, Joomla)- audience & marketplace researchMajor Milestones:- Originated the company's baseline digital marketing services practice - Created significant new lines of business with over $27 million in recurring revenue- Recognized positive EBITDA each year with an average profit margin of 53%- Served as Penton's primary industry expert on B2B marketing and lead generation Greatest Lesson Learned:- Never let your ego get in the way of making the best possible decision. -
Founder & Principal ManagerEyetraffic Media Jul 2004 - Mar 2011Washington, Dc, UsEyeTraffic Media was a performance-driven interactive marketing consulting firm that provided campaign management solutions for companies and organizations seeking to more effectively connect with their target audiences. EyeTraffic championed lead generation and customer acquisition through strategic online marketing services by leveraging expertise in search engine marketing, online media buying, email and social media, mobile marketing and web analytics. In March of 2011, Penton Media acquired EyeTraffic Media to become the cornerstone to its digital media services group. (see press release below)What I Did There:- Served as firm’s founder and principal member focusing on go-to-market positioning, key revenue channels, competitive differentiation and talent acquisition. Established all key organizational departments, including: Sales & Business Development; Accounting; Marketing; Payroll & Benefits; Staff Hiring/Training and Community Engagement.Skills I Developed:- product & service development- creating accountable sales teams- executive leadership- talent acquisition- public relations- working with media- professional SME speaker- search engine marketing- social media marketing- being relentless!Major Milestones:- I built an innovative small business and transformed it into a profitable, well-respected tech media consulting firm filled with passionate people who loved their work and the clients they served.- Got to work with Fortune 100 clients, many of which I was told that I had no chance to win. Never underestimate the grit of a small business!Greatest Lesson Learned:- Hire good people, give them what they need to learn and succeed, believe that they can do amazing things - and watch them grow. It's okay to make mistakes - but it's never okay to not try. -
Director, Client ServicesProxicom Jun 1998 - Jun 2004UsPROXICOM enabled companies to collaborate as market leaders through information technology. The company offers a unique combination of specialist skills focusing on user-centric, technology-enabled consulting services, both strategic and tactical, to seamlessly evolve marketing, branding, and business programs to the web.What I Did There:- Managed the implementation of marketing, branding, and app development programs for clients. Led several strategic web engagements to Fortune 500 companies. Restructured project management and creative services departments to focus on developing solutions that responded to e-commerce business objectives.Skills I Developed:- project management- client services- B2C and B2B sales- content management systems (Drupal, WordPress)- team management- career developmentMajor Milestones:- Worked with some of the best technology and creative minds on enterprise-level projects for NIKE, Merrill Lynch, Chase Bank, Toyota, Marriott Corporation, Home Box Office (HBO), ExxonMobil, Condé Nast and The Washington Post.- Proxicom had its IPO in April of 1999, and we experienced an incredible hyper-growth and well-earned success. We also won a CLIO Award in 1999.Greatest Lesson Learned:- Hard work beats talent when talent doesn't work hard. Experience is the BEST teacher!
George Assimakopoulos Skills
George Assimakopoulos Education Details
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American UniversityInternational Business & Information Systems -
University Of Maryland - Robert H. Smith School Of BusinessMarketing
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University Of MarylandGeneral
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The Heights SchoolHigh School
Frequently Asked Questions about George Assimakopoulos
What company does George Assimakopoulos work for?
George Assimakopoulos works for Metric Centric
What is George Assimakopoulos's role at the current company?
George Assimakopoulos's current role is B2B-C Artificial & Social Intelligence Leader / Conversational Data Analytics / Market Research / Consumer Insights & Trends Specialist.
What is George Assimakopoulos's email address?
George Assimakopoulos's email address is ge****@****ton.com
What is George Assimakopoulos's direct phone number?
George Assimakopoulos's direct phone number is +157125*****
What schools did George Assimakopoulos attend?
George Assimakopoulos attended American University, University Of Maryland - Robert H. Smith School Of Business, University Of Maryland, The Heights School.
What are some of George Assimakopoulos's interests?
George Assimakopoulos has interest in Health, Children, Skiing, Tennis.
What skills is George Assimakopoulos known for?
George Assimakopoulos has skills like Online Marketing, Lead Generation, Sem, Digital Media, Web Analytics, Mobile Marketing, Online Advertising, Seo, Digital Marketing, Strategy, Social Media, Web Marketing.
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