George Assimakopoulos Email & Phone Number

Potomac, Md, Us

Metric Centric is a data analytics practice that helps companies and organizations to better understand the marketplace for their businesses through the analysis of key market intelligence. By measuring and monitoring voice-of-the-customer (VOC) data, Metric Centric enables the understanding of marketplace perception and sentiment towards brands, products, services and competitors. To learn more, visit www.metric-centric.com What I Do There:- serving as the Managing Principal, I'm accountable for all go-to-market positioning, key revenue channels, competitive differentiation and product developmentSkills I'm (further) Developing:- entrepreneurship & startup culture- client services methodologies- delivery process workflow- enterprise level sales strategies- operational sustainability- long-term revenue growth- being a great problem solverMajor Milestones (to date):- Created an industry leading customer experience (CX) marketplace audit which is being used by private equity groups, B2B & B2C media agencies, universities, colleges, and federal/state level organizations and associations- Developed the most clever team of data engineers and analysts who love to study the voice-of-consumer and tell the story as to why people buy from businesses - and why they don'tGreatest Lesson Learned (so far):- As William Bruce Cameron said, "Not everything that can be counted counts, and not everything that counts can be counted.” To manage effectively, you need to measure the right things - those things that provide insight into what you're able to influence.

New York, Ny, Us

Penton was the largest privately held B2B media company in the US, providing content, digital solutions, events and marketing services across 5 industry sectors and 17 vertical markets. The company’s market leading media products provided the critical insight, analysis, and relevant connections needed by over 20 million business professionals who are advancing their fields. In November of 2016, INFORMA, LLP. acquired Penton, Inc. What I Did There:- During my tenure, I served as the VP of Client Engagement, VP of Marketing Services and the VP of Digital Services. I supervised a team of 53 marketing and media professionals to develop programmatic solutions, client engagement practices, and industry focused sales support. Together, we increased top-line revenue at an average of 18% each year from 2012 through 2016.Skills I Developed:- team leadership- P&L management- revenue generation & EBITDA recognition- needs-based (programmatic) selling - digital transformation- content marketing - content management systems (Drupal, WordPress, Joomla)- audience & marketplace researchMajor Milestones:- Originated the company's baseline digital marketing services practice - Created significant new lines of business with over $27 million in recurring revenue- Recognized positive EBITDA each year with an average profit margin of 53%- Served as Penton's primary industry expert on B2B marketing and lead generation Greatest Lesson Learned:- Never let your ego get in the way of making the best possible decision.

Washington, Dc, Us

EyeTraffic Media was a performance-driven interactive marketing consulting firm that provided campaign management solutions for companies and organizations seeking to more effectively connect with their target audiences. EyeTraffic championed lead generation and customer acquisition through strategic online marketing services by leveraging expertise in search engine marketing, online media buying, email and social media, mobile marketing and web analytics. In March of 2011, Penton Media acquired EyeTraffic Media to become the cornerstone to its digital media services group. (see press release below)What I Did There:- Served as firm’s founder and principal member focusing on go-to-market positioning, key revenue channels, competitive differentiation and talent acquisition. Established all key organizational departments, including: Sales & Business Development; Accounting; Marketing; Payroll & Benefits; Staff Hiring/Training and Community Engagement.Skills I Developed:- product & service development- creating accountable sales teams- executive leadership- talent acquisition- public relations- working with media- professional SME speaker- search engine marketing- social media marketing- being relentless!Major Milestones:- I built an innovative small business and transformed it into a profitable, well-respected tech media consulting firm filled with passionate people who loved their work and the clients they served.- Got to work with Fortune 100 clients, many of which I was told that I had no chance to win. Never underestimate the grit of a small business!Greatest Lesson Learned:- Hire good people, give them what they need to learn and succeed, believe that they can do amazing things - and watch them grow. It's okay to make mistakes - but it's never okay to not try.

Us

PROXICOM enabled companies to collaborate as market leaders through information technology. The company offers a unique combination of specialist skills focusing on user-centric, technology-enabled consulting services, both strategic and tactical, to seamlessly evolve marketing, branding, and business programs to the web.What I Did There:- Managed the implementation of marketing, branding, and app development programs for clients. Led several strategic web engagements to Fortune 500 companies. Restructured project management and creative services departments to focus on developing solutions that responded to e-commerce business objectives.Skills I Developed:- project management- client services- B2C and B2B sales- content management systems (Drupal, WordPress)- team management- career developmentMajor Milestones:- Worked with some of the best technology and creative minds on enterprise-level projects for NIKE, Merrill Lynch, Chase Bank, Toyota, Marriott Corporation, Home Box Office (HBO), ExxonMobil, Condé Nast and The Washington Post.- Proxicom had its IPO in April of 1999, and we experienced an incredible hyper-growth and well-earned success. We also won a CLIO Award in 1999.Greatest Lesson Learned:- Hard work beats talent when talent doesn't work hard. Experience is the BEST teacher!

Master Of Business Administration (Mba), International Business & Information Systems

B.S., Marketing

Bachelor Of Science - Bs, Business Administration And Management, General

High School