George Liu

George Liu Email and Phone Number

Co-Founder @ Kirkland, WA, US
Kirkland, WA, US
George Liu's Location
Greater Seattle Area, United States, United States
George Liu's Contact Details

George Liu personal email

n/a
About George Liu

Seasoned business leader with over 35 years of experience in multinational marketing, communications, and organizational transformation. Recognized for a pragmatic approach to market research, strategic positioning, brand building, and crisis management. Skilled in leading cross-cultural teams, engaging stakeholders, and enhancing customer experiences. Extensive executive and board-level expertise, with a focus on aligning strategy and execution to achieve regional and global objectives while bridging Eastern and Western business practices.

George Liu's Current Company Details
iWok

Iwok

Co-Founder
Kirkland, WA, US
George Liu Work Experience Details
  • Iwok
    Co-Founder
    Iwok
    Kirkland, Wa, Us
  • The Tantalus Group, Area Universities And Colleges
    Consultant And Educator
    The Tantalus Group, Area Universities And Colleges 2019 - Present
    • Advising companies on "Going Global" strategies: guiding organizations in expanding their international presence by engaging customers, navigating cross-border complexities, and driving market growth.• Teaching Artificial Intelligence (AI) and U.S.-China relations: providing insights into the intersection of cutting-edge technology and geopolitics, fostering understanding of global trends and their implications.
  • Hong Kong Airlines
    Chief Marketing Officer
    Hong Kong Airlines 2017 - 2019
    Lantau Island, Hong Kong, Hk
    • Led global expansion strategies and rebranding efforts, significantly improving market penetration.• Managed crisis communications, maintaining brand reputation and stakeholder trust.
    View
  • Boeing
    Director, Brand Marketing /Boeing Commercial Airplanes
    Boeing 2007 - 2017
    Arlington, Va, Us
    • Directed marketing strategies across East Asia, with a focus on China, driving regional market share growth.• Established and led the Boeing Marketing Academy, a global program designed to train airline marketing professionals.
    View
  • Boeing
    Vice President, Communications And Spokesperson /Boeing China
    Boeing 2005 - 2007
    Arlington, Va, Us
    • Repositioned Boeing’s brand in China, improving media coverage and regulatory relationships.
    View
  • George Communications International
    Founder & Ceo
    George Communications International 2002 - 2005
    • Advised on cross-border market entry strategies and global expansions.
  • Interpublic Group (Ipg)
    General Manager/Vice President
    Interpublic Group (Ipg) 1995 - 2000
    New York, Ny, Us
    • Managed U.S.-China bilateral projects and represented the Hong Kong government in the U.S.• Founding member of Shandwick’s first office in China. Helped its global clients connect with the market.
    View
  • Voice Of America
    Reporter, Editor And Program Host
    Voice Of America 1989 - 1995
    Washington, Dc, Us
    View
  • Xinhua News Agency
    Reporter And Assistant Editor
    Xinhua News Agency Sep 1984 - Aug 1986
    Cn
    View

George Liu Skills

Brand Positioning Integrated Marketing Strategy Strategic Planning Cross Functional Team Leadership Management Pr And Media Relations Marketing Communications Product Development And Marketing Entrepreneur With An Innovative Mind Integrated Marketing Public Relations Marketing Strategy Program Management Competitive Analysis Advertising Digital Marketing Strategic Communications Marketing Product Launch Positioning Editing Strategy Start Ups Leadership Entrepreneurship B2b Brand Management Marketing Research Product Marketing Market Research Integrated Marketing Communications Social Media Strategy Crisis Management Customer Relationship Management Change Management Social Media Marketing Brand Awareness Executive Coaching Digital Transformation Brand Strategy Social Customer Care Customer Experience Design Customer Experience Management Customer Experience Transformation

George Liu Education Details

  • George Mason University
    George Mason University
    Fellowship In Conflict Analysis And Resolution (Crisis Management)
  • Ohio University
    Ohio University
    Sociology (Communications Minor)
  • Peking University
    Peking University
    English Language And Literature

Frequently Asked Questions about George Liu

What company does George Liu work for?

George Liu works for Iwok

What is George Liu's role at the current company?

George Liu's current role is Co-Founder.

What is George Liu's email address?

George Liu's email address is ge****@****ing.com

What schools did George Liu attend?

George Liu attended George Mason University, Ohio University, Peking University.

What are some of George Liu's interests?

George Liu has interest in Coffee And Tea, Traveling, Art And Music, Photography, Hiking, Cultures, Wine.

What skills is George Liu known for?

George Liu has skills like Brand Positioning, Integrated Marketing Strategy, Strategic Planning, Cross Functional Team Leadership, Management, Pr And Media Relations, Marketing Communications, Product Development And Marketing, Entrepreneur With An Innovative Mind, Integrated Marketing, Public Relations, Marketing Strategy.

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