George J. Email & Phone Number

As the Lead Regional D2C CRM Marketing Manager at Samsung, I manage large-scale Omni Channel Marketing programs and lead high-performance teams across multiple countries in the Middle East, Turkey and North Africa.• Unique go to market skill set with CRM Data Driven Cross Channels engagement.• Experience in implementing new trends in marketing, like online selling using video commerce (Bambuser). • Capable of managing a team in a high-pressure environment with the ability to deliver multiple projects simultaneously while blending strategy with creativity and execution excellence.• Achieved Best performer award from Samsung, for implementing various marketing projects in 1st half 2024.• Continuously driven by an obsession for learning everyday both at work and in my personal life, I welcome any new challenge, knowledge, and experience. • Implemented Propensity to buy AI (Brightics), for finding right customer for various new products from existing data.With about 10+ years of experience as Techno-Functional in the Omni Channel Platform and e-commerce & Marketing industry, I have developed a deep expertise in implement & maintain platforms, lead marketing teams and delivering innovative solutions that meet the needs and expectations of customers, partners, and stakeholders.I have successfully launched and scaled several Owned Channels and Data enrichment projects to enrich marketing activities and Robotic Process Automation for Marketing campaign automations.I am also digital transformation lead, and I have implemented CRM Platform solutions such as Adobe Campaign & Adobe Sensei, Sprinklr Chat Bot & WhatsApp API, Samsung Brity RPA, Route Mobile SMS API, Video commerce: Bambuser, CRM Segmentation PPM AI Project: TinyClues & Samsung Brightics, Samsung Reward Loyalty Program, and Nielsen marketing research.I have established and maintained strong relationships with key players in the D2C Omni Channel Marketing ecosystem, such as CRM Owned Channels, Paid Media Channels, D2C Marketing, and ERP, to facilitate seamless integration and compliance. My mission is to enable Samsung to share customers about product launch and promotions details in their preferred channels and improve marketing experience in the MENA region and beyond.

Listed skills include Css, Jquery, Php, Mysql, and 46 others.