George L. Email and Phone Number

As the Senior Director of Marketing at UNYBRANDS LLC, I led DTC CPG marketing efforts for over 21 e-commerce brands and managed multi-million-dollar media budgets while defining key performance indicators and metrics for each brand. I achieved a 40% increase in Amazon and 54% Retail Media Networks market share for three home and garden e-commerce brands and found scalable marketing channels for a pet product brand leading to 18% growth MoM. I also led the expansion of four brands into foreign… Show more As the Senior Director of Marketing at UNYBRANDS LLC, I led DTC CPG marketing efforts for over 21 e-commerce brands and managed multi-million-dollar media budgets while defining key performance indicators and metrics for each brand. I achieved a 40% increase in Amazon and 54% Retail Media Networks market share for three home and garden e-commerce brands and found scalable marketing channels for a pet product brand leading to 18% growth MoM. I also led the expansion of four brands into foreign marketplaces and defined and executed various omni-channel marketing strategies. I also candidate mentored a team of marketing professionals and achieved significant ROI for the company. Show less

Assembly is a global marketing services company designed with the modern mixture of omnichannel media expertise, powered by data, technology and business consulting solutions that help the best brands on the planet find the change that fuels growth.As Director, I helped unlock new opportunities for brands by delivering industry-leading marketing expertise across digital marketplaces such as Amazon, Walmart, Rakuten, Target, Instacart and many others.

Thirty Madison is a human-first health company making specialized care and treatment accessible to everyone. I drove marketing strategy and go-to market pipeline to exceed $20M pipeline target with $1.5M marketing budget. Aligned and facilitated inbound/outbound lead generation strategy for digital and offline channels including: PPC/SEO, social, display/retargeting, events, webinars, email, direct mail.

Lead the marketing team of this e-commerce CPG start-up. Created and managed a team of digital marketers, and SEO specialists. Introducing innovative marketing, business development, and promotional strategies to accelerate growth. Managed $10M annual budgets. Provided digital marketing and advertising, web design/development, social media, SEO, PPC, custom integration solutions and digital strategy consulting.

Led SEO organic generation programs to Crowdstreet user base by 517% YoY; $320K to $1.64M revenue and spearheaded demand generation programs across blogs, reviews, white-paper to exceed revenue targets by 2x

Co-Founded a hugely successful Diverse Consumer Packaged Goods company managing wholly owned brands, distributing over 100 national brands, selling on the digital marketplaces (Amazon & Walmart). Our brands sold over $800,000 in our first year, with primarily one product leveraging multiple top-of-funnel marketing strategies (PPC/SEM/SEO) In the first 3 years company grew to 7 figures net profit.