George Larocque
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George Larocque Email & Phone Number

Founder of WorkTech. The most trusted source of Work Tech market intelligence. Strategy | GTM | Fundraising | Corp Dev | Market Analyst, Advisor, HR leader, and HR tech industry executive. Founding Member Impact WorkTech at WorkTech
Location: New York City Metropolitan Area, United States 20 work roles
1 work email found @larocqueinc.com 4 phones found area 707, 717, 617, and 817 LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 86%

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Current company
Role
Founder of WorkTech. The most trusted source of Work Tech market intelligence. Strategy | GTM | Fundraising | Corp Dev | Market Analyst, Advisor, HR leader, and HR tech industry executive. Founding Member Impact WorkTech
Location
New York City Metropolitan Area, United States

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George Larocque is listed as Founder of WorkTech. The most trusted source of Work Tech market intelligence. Strategy | GTM | Fundraising | Corp Dev | Market Analyst, Advisor, HR leader, and HR tech industry executive. Founding Member Impact WorkTech at WorkTech, based in New York City Metropolitan Area, United States. AeroLeads shows a work email signal at larocqueinc.com, phone signal with area code 707, 717, 617, 817, and a matched LinkedIn profile for George Larocque.

George Larocque previously worked as Founder and Chief Analyst at Worktech and Founding Member, Impact WorkTech Community at Worktech.

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{first}@larocqueinc.com
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Profile bio

About George Larocque

Leading Work Tech Analyst and Advisor. Founder of WorkTech, the most trusted source of global Work Tech market intelligence. Reports on Innovation in HR Technology. Founding Member, Impact WorkTech global community. Go To Market Consultant for work tech and HR-related technology and services and the Human Capital Management (HCM) Marketplace. George has launched market-leading B2B work tech brands to profitability, funding, or both. Original Founder and Conference Chair of InfluenceHR where Vendors learn to transform their Marketing strategy. George speaks frequently on trends impacting work, HR and work tech. He also speaks to the vendor community about taking their technology to market. 30+ years of general management, marketing, sales, and sales management experience. He has built companies that provide cloud-based software via Software as a Service model. SaaS expert - Revenue Driver in organizations providing SaaS delivered solutions to the Global 2000 and the SMB markets.Specialties: HCM, Talent Acquisition, Talent Management, Employee Engagement, Core HR, Marketing, Sales, Go To Market, Product Positioning, Messaging, Strategy Development, Revenue delivery, Building successful teams that work well together. Developing and mentoring staff. Software as a Service. SaaS. Cloud based solutions.

Listed skills include Saas, Business Development, Recruiting, Leadership, and 45 others.

Current workplace

George Larocque's current company

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WorkTech
Worktech
Founder of WorkTech. The most trusted source of Work Tech market intelligence. Strategy | GTM | Fundraising | Corp Dev | Market Analyst, Advisor, HR leader, and HR tech industry executive. Founding Member Impact WorkTech
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20 roles · 39 years

George Larocque work experience

A career timeline built from the work history available for this profile.

Founder And Chief Analyst

Current

New Providence, New Jersey, Us

Global analyst and adviser for firms using and/or developing HR technology. Publisher of WorkTech reports on workforce trends and related Innovation in tech. We help employers understand the trends that are impacting their workforce today and in the future. We help HR technology vendors with a unique eco-system strategy (partners, channels, influencers, analysts, integrators, implementors, etc.) and go-to-market consulting. Working in the HCM, talent acquisition and management, employee engagement, and core HR segments.

Jan 2009 - Present

Founding Member, Impact Worktech Community

Current

New Providence, New Jersey, Us

A vetted and private community for the global Work and HR Tech ecosystem. This is where the global Work Tech industry comes together to connect, advise, invest, learn, and grow. Join the global community of CXOs, Founders, investors, strategists, analysts, influencers, and emerging leaders, making invaluable connections and lifting each other up while we change the future of work.

May 2021 - Present

Host: Hr Marketwatch Podcast On The Hr Happyhour Network

Current

Columbia, Il, Us

I'm on a quest for truth on the HR MarketWatch podcast. Join me as I explore HR trends that are having a positive impact on the changing world of work. We'll talk to HR leaders, HR technologists, and industry experts as we discover who's innovating, what tech is emerging, what tech is working, and what isn't working out there in this rapidly changing world of HR and HR technology.Interested in being a guest? send me a message here, or via email.Keep an eye on http://hrhappyhour.net/ for show times on the new HR HappyHour Podcast Network.

Aug 2016 - Present

Member Of The Board Of Advisors

Minneapolis, Minnesota, Us

College Recruiter believes that every student and recent graduate deserves a great career. Our job search site is used by students and recent grads of all one-, two-, and four-year colleges and universities to find internships, seasonal jobs, part-time work, and entry-level career opportunities. Our customers are primarily Fortune 1,000 companies, federal government agencies, and other organizations who want to hire dozens, hundreds, or thousands of students and recent graduates per year.

Dec 2020 - Mar 2024

Operating Board Member

Global , Global, Us

Operating Board Member and member of the Content Operating Committee

Jan 2019 - Dec 2021

Survey Analyst In Residence (Volunteer)

Global , Global, Us

Collaborating with HROS founders and volunteers on the design, analysis, and launch of the HROS Future of Work Survey & Report.

Feb 2018 - Jan 2019

Advisor, Content And Market Strategy

London, England, Gb

Designing, delivering, and evolving the UNLEASH experience for leaders in global HR and HR technology .Content strategy. Advisory. Research. Leading editorial, content production, and every intersection of the UNLEASH digital experience with business leaders, HR leaders, tech providers, and organizations worldwide.

Aug 2020 - Feb 2021

Event Director - Unleash America

London, England, Gb

Responsible for fashioning UNLEASH America's content for maximum insight and education for North America’s HR Technology market. Focused on delivering new and unique ways for HR leaders, buyers, disruptors, and doers to network, learn and work towards solving today’s challenges and tomorrow’s opportunities in the industry. Responsible for UNLEASH America day to day operations and programming.

Sep 2019 - Aug 2020

Founder And Conference Chair

Influencehr

Creator and driving force behind InfluenceHR, the only marketing symposium exclusively for HR Technology marketers. I ensure the programming of the conference, and all of it's content, is true to its original promise - To facilitate a conversation between HR technology marketers that delivers a deeper understanding of the HR customer and industry trends. Responsible for all show strategy, pricing, ticket and sponsorship sales, recruitment of speakers, and daily operations of this event. Hired meeting planner to assist with show logistics and staff to assist with speaker "wrangling." Acquired by TSC.

Oct 2012 - Apr 2016

Principal Analyst And Director, Go To Market Services

Fort Worth, Texas, Us

B2B, HR and HCM Technology Market Analyst. Go To Market Strategy and Consulting. InfluenceHR Founder and Conference Chair.I work with B2B and HR/HCM Technology firms, delivering growth-oriented strategy, research, and advisory services, providing guidance and key insights needed to grow market share and increase profitability. As an Analyst I look at technology and innovation, its impact on users, and how companies go to market. I'm focused on sales and marketing and helping Tech vendors truly understand their buyers.Founder and Conference Chair of InfluenceHR, the only marketing symposium made by, and for, HR/HCM Tech and Service Vendors.Founder of the #hrwins Trend Reports and HR Companies To WatchPrincipal Author of the first HCM Vendor Brandscape Report.

Mar 2014 - Feb 2016

Managing Director, Revenue Consulting - Human Capital Market

Fort Worth, Texas, Us

The Starr Conspiracy is the leading marketing firm in the world for human capital software and services companies. I am working with The Starr Conspiracy to create a Sales Consulting group that will help clients align around sales goals, enhance performance and increase revenue generation.For more than 20 years, I've focused exclusively on helping companies dominate their market segment. In several cases, I've launched what are now well-known human capital brands from relative obscurity to market leadership. My market-tested approach to Go To Market in the human capital software and services market segment has helped companies achieve rapid growth, secure funding, get acquired or increase profitability (and sometimes all 4). I've implemented strategy, process, tactics and technology and aligned revenue activity with enterprise-level objectives.I've played a critical role in creating the fundamental business strategies and approach to market that have catapulted several brands. I've led sales, marketing, and business development initiatives in all major market segments, from recruiting software to talent management.I have succeeded far more than I've failed, however I've learned a lot from both.I am closely integrated with Starr Tincup, but my services stand alone and align/integrate well with any and all marketing approaches (internal or 3d party).

Jan 2010 - Feb 2011

Executive Vice President Of Sales & Marketing

Arbita

Responsible for Global Sales, Business Development, and Go To Market Strategies and Execution of this market-leading Internet Recruitment Technology, Media, and Services company.Completely Revamped Go To Market Strategy, moving to a large Enterprise ModelCompletely overhauled company's messaging, materials, positioning and website - moved company away from transactional job-posting focus and into newly created Recruitment Marketing category.Implemented first ever structured end to end Marketing and Sales Process for the firm, including Marketing and SalesReady Messaging, Pricing, Public Relations, Demand Generation, etc.Signed company's first ever integrated re-sale partnership.Increased new sales pipeline by multiple factors in just a few months. New Sales were $0 in 12 months prior to my arrival. Created a predictable and measurable pipeline, generating monthly sales.Increased average deal size by 300 to 400%.Increased Profitability of each new account, as well as existing accounts with new pricing strategy and tactics.Implemented enterprise class CRM across the company. Managed administration, training, and reporting.Managed Sales Team while leading all Enterprise and Strategic Sales.

Sep 2008 - Dec 2009

Vice President, Sales

Boston, Ma, Us

Drove 3 year - 398% revenue growth of On Demand Front Office Software Solutions for Staffing and Recruiting Firms. Solution includes CRM, ATS, Business Intelligence, and Groupware. Solutions delivered via Software as a Service (SaaS)Grew sales team from 4 to 34+.Implement management structure.Implement Sales Process.Implement Sales Training and Methodology.Drive Sales Messaging, Strategy, and overall Execution.12 Consecutive Quarters of over-plan performance.

Oct 2005 - Sep 2008

General Manager

Richmond, Bc, Ca

Management of all Operations for this developer of web-based Applicant Tracking Software Solutions for the Human Resources and Staffing/Recruiting markets. Solutions delivered via Software as a Service (SaaS). P&L Responsibility. Drove Product, Sales, Services, and Partner Strategy. Launched Corporate HR Market division and product. Implemented Customer Lifecycle Management Model.

Oct 2003 - Aug 2005

Business Development

Us

Managed Business Development for this developer of Enterprise level Applicant Tracking Software Solutions. Particular focus in the Business Process Outsourcing (BPO), HRO and BPO markets.

Oct 2002 - Oct 2003

Vice President, Sales

Us

Drove Revenue Growth from ~$100K Annual Recurring to over $35 Million Annual Recurring/$50 Million + total Revenue.First OnDemand Applicant Tracking Software Solution for the Global 2000. Solutions delivered via Software as a Service (SaaS).Grew and managed 55 person sales team (inside sales, outside sales, partner sales, sales operations)Drove product, pricing, partner, sales, and market strategy with rest of Executive team.

Jun 1998 - Aug 2002

Principal & Co-Founder

Benchmark

One of 3 original Founders. Grew "In-Sourcing" Recruitment and Human Resources Consulting Firm to 55 full-time billable consultants. Responsible for Technology Partnerships, On-Line Strategy, Business Development, and Strategic Account Management.

1995 - 1998 ~3 yrs

Business Development Manager

Bbn Software Products

Developed Professional Services offering and business model for Data Analysis Software Offering. Managed Global Forecast for all products of this $100M developer of Manufacturing and Clinical Trial Data Analysis software.

1994 - 1995 ~1 yr

Manager/Owner

Progression Technology
1992 - 1994 ~2 yrs

Manager, Sales & Marketing Recruiting

Corico
1988 - 1992 ~4 yrs
FAQ

Frequently asked questions about George Larocque

Quick answers generated from the profile data available on this page.

What company does George Larocque work for?

George Larocque works for WorkTech.

What is George Larocque's role at WorkTech?

George Larocque is listed as Founder of WorkTech. The most trusted source of Work Tech market intelligence. Strategy | GTM | Fundraising | Corp Dev | Market Analyst, Advisor, HR leader, and HR tech industry executive. Founding Member Impact WorkTech at WorkTech.

What is George Larocque's email address?

AeroLeads has found 1 work email signal at @larocqueinc.com for George Larocque at WorkTech.

What is George Larocque's phone number?

AeroLeads has found 4 phone signal(s) with area code 707, 717, 617, 817 for George Larocque at WorkTech.

Where is George Larocque based?

George Larocque is based in New York City Metropolitan Area, United States while working with WorkTech.

What companies has George Larocque worked for?

George Larocque has worked for Worktech, H3Hr Advisors, College Recruiter Job Search Site, Hr Open Source (#Hros), and Unleash.

How can I contact George Larocque?

You can use AeroLeads to view verified contact signals for George Larocque at WorkTech, including work email, phone, and LinkedIn data when available.

What skills is George Larocque known for?

George Larocque is listed with skills including Saas, Business Development, Recruiting, Leadership, Sales, Business Strategy, Management, and Consulting.

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