George La Rosa

George La Rosa Email and Phone Number

Digital Marketing & Strategy ♦ Growth Marketing Enterprise SEO / SEM ♦ Customer Success Manager ♦ Google Ads/GA4 Certified @ Cureight Content Solutions
toronto, ontario, canada
George La Rosa's Location
Toronto, Ontario, Canada, Canada
George La Rosa's Contact Details

George La Rosa personal email

About George La Rosa

♦ Over 20 years of digital experience focusing on SEO/SEM and specializing in customer success roles within agency environments. Responsibilities have spanned across digital strategy & consultation, account management, leadership, project and team management.♦ Extensive digital knowledge/expertise across industries including retail, insurance, financial, and automotive, which includes working with Fortune 500 companies such as WestJet, Macy's, Re/Max, Co-operators, Canadian Tire, Rogers, and Allstate Insurance.♦ Proven success in digital sales, upsells and cross-sells, increasing ACV and MMR through a consultative approach, with a strong focus on retention & renewals.♦ Recognized high achiever with internal corporate awards & accolades, including AutoTrader 2017 President’s Club winner.♦ Google Ads Certified & Google Analytics 4 Certified (2024).Insightful and Analytical Digital Marketing & Enterprise SEO professional with hands-on experience planning, developing, managing and implementing Digital campaigns heavily focused on visibility, growth, leads/conversions and revenue generation.Agency and Corporate Environment experience. Areas of Expertise / Skills include:⦿ Digital Marketing & Strategy⦿ Enterprise SEO: On-page. Off-page. Content, Local & Technical SEO⦿ Conversion Rate Optimization⦿ Analytics and Metrics Reporting⦿ SEM (Google PPC, Display, Video, PMAX, Shopping)Customer Success Manager Experience:⦿ Client Relationship Management⦿ Renewal Management & Revenue Growth⦿ Onboarding and Training⦿ Proactive Issue Resolution & Customer Retention⦿ Cross-functional CollaborationMy mission is to help businesses grow their online visibility, leads, conversions, and revenue through data-driven and customer-centric digital marketing solutions.I have a passion for SEO and SEM, and a keen eye for analytics and metrics.I enjoy meeting and connecting with professionals, and I am always eager to learn new skills and technologies.Reach out to chat and connect!

George La Rosa's Current Company Details
Cureight Content Solutions

Cureight Content Solutions

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Digital Marketing & Strategy ♦ Growth Marketing Enterprise SEO / SEM ♦ Customer Success Manager ♦ Google Ads/GA4 Certified
toronto, ontario, canada
Website:
cureight.com
Employees:
5
George La Rosa Work Experience Details
  • Cureight Content Solutions
    Director Search Engine Optimization
    Cureight Content Solutions 2024 - Present
    Toronto, Ontario, Canada
    • Directing and executing SEO strategies for both B2B and B2C websites, driving significant organic traffic growth and improving search rankings across various markets.• Performing on-page, off-page & technical SEO audits addressing website performance.• Preparing detailed SEO reports and highlighting actionable insights for ongoing optimization to executive stakeholders.
  • Autotrader.Ca
    Senior Manager, Digital Marketing Consultant/Customer Success Manager On
    Autotrader.Ca Jan 2020 - Oct 2023
    Toronto, Canada Area
    - Led & Managed a team of up to 7 Digital Marketers/Customer Success Managers.- Managed and grew a portfolio of up to 100+ customer accounts including major Canadian automotive groups as their Digital Strategist & Consultant.- Responsible for renewals, retention & revenue growth across a combined website, SEO & SEM portfolio of $600k+ in monthly spend- Visited with Auto Dealers to discuss their digital marketing performance & provided strategic consulting.- Managed SEM for clients including Social (Facebook/Instagram), YouTube, Display & Search Paid Ad accounts: Provided analysis, optimization & strategy recommendations for clients as well as increased revenue for the business.- Support with SEO for clients including optimizing website tags (title, description etc..), technical SEO (site speed/core vitals), website content, conversion rate optimization and more.- Played a role in enhancing the AutoTrader website platform (TAdvantage) and SEM paid advertising product (TRFFK).- Worked directly with major OEMs & presented website and Paid Ad program performance, initiatives & digital compliancy status for their dealers.- Acted as the primary point of contact, and nurtured relationships, with some Canada’s largest Dealer Groups, ensuring engagement with product & services.- Improved customer satisfaction and engagement via month & quarterly business reviews (calls/video/in-person): Presented performance KPI, recommendations & best practices.- Spearheaded website platform migration ensuring steady organic results.
  • Autotrader.Ca
    Online Strategy Consultant On - Digital Marketing Consultant
    Autotrader.Ca Jan 2016 - Jan 2020
    Toronto, Ontario, Canada
    ⦿ 2017 AutoTrader.ca President's Club Winner- Managed a portfolio of high valued clients as their Digital Strategist & Consultant- Supported sales teams as the digital marketing expert- Visited with clients to discuss their digital marketing performance- Assisted dealership with brand development & website growth- Provided strategic consulting
  • Dac Group
    Senior Seo Specialist
    Dac Group Dec 2012 - Dec 2015
    Toronto, Ontario
    - Lead member of the SEO team responsible for supporting over 40 Enterprise SEO website programs.- Managed a team of junior SEO specialists to execute projects on time & within budget.- Performed comprehensive website audits & in-depth competitive analysis audits for large national brands in various industries, identifying off-page/on-page SEO opportunities.- Conducted deep keyword research and analysis, down to the local level.- Performed ongoing SEO audits (on-page/off-page/local SEO).- Performed ongoing technical SEO audits including site speed (Core Web Vitals) & performance, crawl accessibility/indexation, user accessibility/usability, mobile optimization, site .- Planned site architecture, URL & linking strategies for national brands (+250k pages)- Utilized tools such as BrightEdge, Moz, Ahrefs, SEMrush, to optimize & find opportunities.- Improved Google organic rankings by optimizing META tags, title tags, headings, images, anchor text, sitemap, URLs, linking, content, schema markup & robots.txt file based on research, analytics data & SEO best practices.- Maximized website ROI by working closely with the PPC Paid Search team.- Collaborated with internal teams to ensure successful execution of all SEO initiatives.- Implemented schema markup to improve click-through rate from SERPs.- Maintained detailed records of all SEO activities in order track progress over time.- Monitored industry trends, algorithm updates and best practices related to SEO.
  • Spynet Solutions Inc.
    Digital Marketing & Strategy - Co-Owner
    Spynet Solutions Inc. Aug 1999 - Nov 2015
    Toronto, Canada Area
    Responsibilities include Digital Marketing & Strategy- Managed and built 100+ websites for software sales (SaaS)- Managed all online digital marketing (Google Adwords & Yahoo Bing PPC Campaigns)- Analyzed website performance data using Google Analytics & optimized the websites increased traffic and conversions (CRO)
  • Unxvision
    Account Manager, Seo/Sem Specialist
    Unxvision Apr 2006 - Dec 2012
    Markham Ontario
    Responsibilities:- Performed SEO for medium/large sized businesses including website audits, keyword research, optimization implementation & site submission to all major search engines.- Managed client account and provided direct support for non-profit organizations- Monitored website traffic & Google rankings using Google Analytics & Google Webmaster Tools, generating reports for presentations when needed.- Managed Google AdWords (PPC) campaigns including conversion tracking and goals.- Worked closely with non-profit organizations to maximize visibility and donor contributions
  • Acuity Ads Inc
    Senior Media Buyer (Digital Marketing)
    Acuity Ads Inc Jan 2009 - Jan 2010
    Toronto, Canada Area
    Responsibilities:● Held media buying responsibilities with top ad networks for affiliate marketing● Negotiated and managed online media campaigns with affiliate marketing networks● Monitored sales statistics and planned strategy for media buying spaces
  • Shotgun Concessions
    Operations Manager
    Shotgun Concessions Sep 1994 - May 2004
    North America
    Responsibilities:● Facilitated and supervised concession set-ups from city to city within tight deadlines● Delegated employee responsibilities and designed time schedules● Performed accounting duties & managed employee payroll● Inventory purchase manager● Provided excellent customer service through guest relations

George La Rosa Skills

Seo Google Analytics Google Adwords Sem Ppc Online Marketing Landing Page Optimization Digital Marketing Conversion Optimization Keyword Research Google Webmaster Tools Affiliate Marketing Online Advertising Link Building Advertising Mobile Marketing Web Analytics Digital Strategy Search Analysis Css Organic Search Online Reputation Management Online Lead Generation Content Development Analytics Html Media Buying Account Management Graphic Design Search Advertising Local Search Competitive Analysis Yahoo Search Marketing Msn Adcenter Web Marketing Seomoz Seo Audits Seo Copywriting E Commerce Seo Online Marketing Strategy Web Content Optimization Web Content Management Conver On Page Optimisation Social Media Social Media Marketing Strategy Marketing Strategy Search Engine Optimization Pay Per Click

George La Rosa Education Details

Frequently Asked Questions about George La Rosa

What company does George La Rosa work for?

George La Rosa works for Cureight Content Solutions

What is George La Rosa's role at the current company?

George La Rosa's current role is Digital Marketing & Strategy ♦ Growth Marketing Enterprise SEO / SEM ♦ Customer Success Manager ♦ Google Ads/GA4 Certified.

What is George La Rosa's email address?

George La Rosa's email address is ge****@****ail.com

What schools did George La Rosa attend?

George La Rosa attended Ryerson University.

What are some of George La Rosa's interests?

George La Rosa has interest in Children.

What skills is George La Rosa known for?

George La Rosa has skills like Seo, Google Analytics, Google Adwords, Sem, Ppc, Online Marketing, Landing Page Optimization, Digital Marketing, Conversion Optimization, Keyword Research, Google Webmaster Tools, Affiliate Marketing.

Who are George La Rosa's colleagues?

George La Rosa's colleagues are Monica Piccininno.

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