On January 31st of 2022, George resigned from his post as Chief Growth Officer at MullenLowe Athens, to pursue his new venture, Diversity Services, a hybrid independent advertising agency dedicated to crafting revolutionary ideas that will enrich human life with technology. He tailors his teams to meet the needs of each particular project and provides consultation services to both clients and agencies.Prior to MullenLowe Athens, George was actively involved in the business for 22 years, leading TBWA's Media Arts Lab and engineering 360º campaigns for various brands. He also rendered marketing advice to multiple Greek startups and gave talks at TEDxUoM and Digitizing Creativity in 2018.Throughout his stint with MullenLowe Athens, he supervised campaign formation, recruitment, and training while he was also responsible for the account management division's operations. In addition, he facilitated the development of the MLA's Digital Department which surged to a remarkable size of 15+ staff. Moreover, George oversaw the growth potential identification, candidate authentication, and generation of content for RFI and RFPs.He boasts an impressive track record in the Alcohol, Auto, FMCG, Retail, Travel, Education, and other industries, including notable clients such as Absolut Vodka, Carlsberg, Jaguar, Land Rover, Volvo, Audi, Coffee Island, Coffee Berry, McDonald’s, Dixons Kotsovolos, Intersport, Electronet, MyMarket, True Trips, Triparound, American College of Greece, Anatolia, CENERGY Holdings, Allianz, and Hellenic Aquaculture Producers Organization.