George Leon Email & Phone Number

Los Angeles, California, Us

With more than 25 years of experience, I am a one-of-a-kind specialist in global promotions and franchise development in the entertainment space. As EVP of Sony Pictures Entertainment, I've pioneered new franchise strategy by bringing promotions, consumer products, and product placement under one fully-integrated roof. I carry that global-scale studio approach everywhere I go to create tailor-made promotional campaigns that elevate world-renowned icons and innovate new brands.Some of the services I offer through Cakewalk Entertainment are: ►Sponsorship Development►Strategic Partnerships►Consumer Products►Global Promotions Strategy►Business Development►Product Placement►Interactive and Digital Gaming►Experiential Events

Culver City, Ca, Us

►Built and leveraged strong relationships with leading global brands in high-spending categories including automotive, technology, fashion and retail, QSR, hospitality and travel.►Dictated creative direction for property style guides including logos, patterns and color palate, packaging, retail displays and signage.►Managed day-to-day relationships between Sony and IP owners including Eon Productions (Bond/007), Marvel Entertainment (Spiderman), Lafig (Smurfs), Herge (Tin Tin), Scholastic (Goosebumps) and Rovio (Angry Birds).►Refocused studio’s placement and brand integration strategy toward media support (not fees); created an ongoing placement program for all Sony branded electronics in films and TV shows produced by other studios.►Bridged the gap between Columbia Pictures theatrical marketing and Sony Television, International Networks, Home Entertainment, and Sony (Electronics, Music, Mobile) by encouraging cooperation for key selling seasons.►Strategized and created maximum exposure for Sony titles at dozens of international trade shows including NY Toy Fair, CES, MAGIC, E-3, LIMA Licensing Expo, Brand Licensing, Comic Con, Showest/CinemaCon and the Cannes Film Festival►Maximized national and local media exposure for “experiential” events including balloons and floats in the Macy’s Thanksgiving Day Parade and the Hollywood Christmas Parade, the unveiling of Julia Child’s kitchen at the Smithsonian American History Museum and national tours of The Green Hornet and other star cars.►Matched Sony properties with well-respected national causes and charities for PSA campaigns such as The Smurfs and “Save The Forests”; Cloudy With A Chance of Meatballs and Feeding America and Hotel Transylvania and Goodwill Industries.

►Developed and implemented national and regional retail promotions such as the “Power Rangers Rocket Tour”, a national touring motion simulator ride that was created exclusively for Wal-Mart and supported with a national on-air sweepstakes on the Fox Kids Network, local Fox affiliate overlays, syndicated radio and national print, resulting in an overall 40% boost in sales of Power Rangers licensed product.►Conceived and negotiated consumer sales promotional programs in support of all Saban and Fox Kids Network television programs and made-for-video features including Power Rangers, Captain Kangaroo, Life With Louie, Mystic Knights, Beetleborgs, The Tick, Bobby' s World, M asked Rider, Eek-stravaganza!, Casper, The Addams Family and Team NASCAR.►Crafted multi-pronged long-term and short-term strategic alliances with key packaged goods and niche partners including Campbell's Soup/Franco American, General Mills Cereal Group, Hershey Foods, Bandai America, Blockbuster Video and Discovery Zone.►Executed revenue-generating premium-based promotional campaigns with national and regional QSR partners including McDonald's, Subway, Taco Bell, KFC, Denny's, Carl's Jr./Hardee's, Wendy's, Jack In The Box, Boston Market, Long John Silver's and Domino's.